Trader Joe's’s marketing, tracked daily.
The latest creative Trader Joe's puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Episode 112 - Time for Tacos! 🌮
Sep 21, 2026

Social
Instagram#TraderJoes Santa Maria Boneless Tri-Tip Roast combines tender and juicy beef with a marinade that would be right at home on Santa Maria, CA’s open-fire grills, with garlic, black pepper, chili pepper, cumin, and marjoram. Tri-Tip is a premium, signature cut of beef widely adored across the West Coast but in the Eastern U.S., it’s historically been ground and blended with other cuts—a travesty, in our opinions. • As soon as you toss this #TriTip on the grill or in your oven, you’ll be swept up in the aromas of Santa Maria barbecue. Cook it to medium-rare or just barely medium, then slice it against the grain and serve alongside roasted veggies, or in a superbly satisfying sandwich. — • Every day • Boneless • U.S.A. •
Sep 25, 2026
What we track on Trader Joe's
ShopVision captures the public marketing we see from Trader Joe's every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Trader Joe's use?
All channelsHomepage is Trader Joe's's most-used channel. Jump to a channel below, or read straight down.
Trader Joe's homepage updates
174 capturedCadence
~14/ wk
Last 30 days
58
Trader Joe's on email
10 capturedCadence
~0.9/ wk
Last 30 days
4
▼ 33%· vs prior 30d

Episode 112 - Time for Tacos! 🌮
Sep 21, 2026

Watch How Apple Blossoms Are Made
Sep 14, 2026

Fall Fearless Flyer Shopping 🎃
Sep 8, 2026

All The Fall Things We Can Bear 🍂
Sep 3, 2026

There's a New Butter In Town...
Aug 24, 2026

Thanks for signing up!
Aug 17, 2026

Thanks for signing up!
Aug 12, 2026

We Can Cornbread That!
Aug 10, 2026

Thanks for signing up!
Jul 29, 2026
Trader Joe's's competitive set
Benchmark on the same fieldsTrader Joe's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Trader Joe's on social
76 capturedCadence
~7.5/ wk
Last 30 days
32
▲ 3%· vs prior 30d
Top platform
Instagram
#TraderJoes Santa Maria Boneless Tri-Tip Roast combines tender and juicy beef with a marinade that would be right at home on Santa Maria, CA’s open-fire grills, with garlic, black pepper, chili pepper, cumin, and marjoram. Tri-Tip is a premium, signature cut of beef widely adored across the West Coast but in the Eastern U.S., it’s historically been ground and blended with other cuts—a travesty, in our opinions. • As soon as you toss this #TriTip on the grill or in your oven, you’ll be swept up in the aromas of Santa Maria barbecue. Cook it to medium-rare or just barely medium, then slice it against the grain and serve alongside roasted veggies, or in a superbly satisfying sandwich. — • Every day • Boneless • U.S.A. •
Sep 25, 2026 · Instagram
🥣You can think of #TraderJoes Pumpkin Os as pumpkif-ied Joe’s Os. Round like pumpkins (rounder, actually) and fun like jack o’lanterns (maybe more fun, since you can eat them), Pumpkin Os have returned to our shelves with a new look and new recipe this year, and we can’t wait for you to try them. • Made with actual #pumpkin and a hint of cinnamon, you might be tempted to top this #cereal with whipped cream—while that sounds delicious, we think that cold milk is the best partner for these Os. Or create a seasonal snack when you toss Pumpkin Os with TJ’s Pumpkin Spiced Pumpkin Seeds and some of our Salted Almond Honey Granola for a fresh take on trail mix! — • Limited • Kosher (pareve) •
Sep 24, 2026 · Instagram
📸 “Inside-Out Apple & Cheddar Hand Pies,” featuring #TraderJoes Apple Pie Spread • Tap the link in our bio to get the #TJsRecipe — Trader Joe’s Apple Pie Spread is crafted from a base that includes chopped apples, brown sugar, and butter, along with cinnamon and sea salt. It immediately evokes the feeling of sweet #ApplePie filling with every full-flavored bite—and for fun, seasonal sipping, it’s also great for mixing into cocktails, mocktails, and coffee drinks. • Inspired by the regional food pairing of Cheddar cheese atop a slice of apple pie, these hand pies are filled with TJ’s New Zealand Sharp Cheddar Cheese and topped with Trader Joe’s Apple Pie Spread! Baking results in an ooey-gooey cheesy filling that pairs impressively well with the sweet apple-y glaze atop. — • Limited • Kosher (dairy) •
Sep 23, 2026 · Instagram
🎃We affectionately say that Pumpkin Butter walked so #TraderJoes Pumpkin Spice Cream Cheese Spread could run. • Inside the tub is a blend of #pumpkin and tantalizingly tangy cream cheese spread, with brown sugar, cinnamon, and nutmeg added to ramp up the “pumpkin spice” quotient. It’s slightly whipped, so it’s easily spreadable, yet it retains the rich, dense texture of good cream cheese. • Like any good cream cheese, this spread is excellent on bagels, English muffins, or toasted Pumpkin Sourdough Bread, and makes for an imaginative alternative to peanut butter on a sandwich or in celery ribs. — • Limited • Kosher (dairy) •
Sep 22, 2026 · Instagram
🌮Somewhere along the line, Taco Tuesday became a thing. And while we’re all about alliteration (apparently), we feel it’s important to point out that tacos are delicious every single day of every single week. This is especially true if you employ one of the absolutely-made-for-tacos marinated meats you’ll find in the refrigerated case at your neighborhood #TraderJoes—Carne Asada Ranchera, Pollo Asado Chicken Thighs, or Al Pastor Diced Pork. • In this episode of #InsideTraderJoes, join us for a heated conversation with our resident expert on all things meat (and tacos!) for some insight into how we developed these additions to our meat case, as well as some pro-tips for prepping that will have you putting tacos on the menu every day that ends in y. — 🎧Tap the link in our bio to listen 🎧Available now, wherever you get your #podcasts 🎧Theres’s always more at traderjoes.com
Sep 21, 2026 · Instagram
📸“Scallop Ceviche,” featuring #TraderJoes Patagonian Scallops • Tap the link in our bio to get the #TJsRecipe — Trader Joe’s Patagonian Scallops are prized for their sweet flavor, tender texture, and bite-sized stature. Owing to their small proportions, these frozen Scallops can be thawed in a flash (in the fridge, or in the bag submerged in cold water), after which they’re ready for all manner of recipes. • Seared in a pan, cooked into chowder, served over pasta, or as the star of this ceviche, these #Scallops sure are spectacular! — • Every day • Wild-caught • Argentina •
Sep 18, 2026 · Instagram
Akin to a Southern pecan pie, this dessert gives bicoastal vibes, thanks to Trader Joe’s Organic Vermont Maple Syrup and TJ’s California Walnut Halves & Pieces. The Maple and nutty notes in the filling are enhanced with salt for a decidedly balanced bite, and we even recommend a generous sprinkle as a final garnish atop every slice. A Note On Timing: While you’ll need about eight hours to make this pie, most of that time is inactive—the cook time includes 1 1/2 hours to thaw the crust and 4 1/2 hours hours to cool the finished pie. Pro-tip: Don't skip the refrigerator chill after your pie cools. This step ensures your pie doesn't ooze when sliced (though, it will still be delicious.)
Sep 17, 2026 · Pinterest
🍁☕️Cold foam is the hottest trend among the coffee crowd, and if you’ve had the chance to try it, you’ll know exactly why: cool, fluffy, and rich, it adds a layer of cold foam to a glass of cold brew, elevating even the most quotidian of caffeine breaks. If you haven’t had the chance to try it, you’re in luck—#TraderJoes Salted Maple Cold Foam Creamer is a great way to start! • Available in our stores exclusively for the autumn season, this convenient creamer couples the textural excellence of #ColdFoam with the sweet and savory notes of Salted Maple to turn any iced coffee into a celebration of fall. — • Limited • Kosher (dairy) •
Sep 16, 2026 · Instagram
A renowned group of cheesemakers based in the dairylands of Wisconsin crafts mini wheels of mild, nutty, creamy Fontina, then generously dusts their surface area with cracked Pink Peppercorns. The result is #TraderJoes Pink Peppercorn Fontina Cheese Mini Wheel—a regal, rosy feast for the eyes, and a pleasantly piquant, almost spicy note on the palate. • Ideal for presenting on charcuterie platters, shaving over salads, or melting over burger patties, our uniquely delicious Pink Peppercorn #Fontina pairs remarkably well with dried fruit & sparkling wine. We also find it makes a formidable foundation for a fondue and eats dreamily when drizzled with honey. — • Limited • Made with microbial enzyme •
Sep 15, 2026 · Instagram
🍎🍏#TraderJoes Apple Blossoms® have been a Customer favorite in our frozen foods section for nearly 20 years. And it’s no wonder why—they’re unbelievably delicious & even more lovely to look at. • Picture a single-serving #applepie, where the apple filling is enveloped by six, carefully folded pie crust “petals” and sprinkled with cinnamon oat crumble, making the pie look just like (you guessed it!) a blossom. Or picture a palm-sized, pastry coin purse filled with sweetened & spiced Northern Spy apples instead of gold. • The family-owned supplier of our fully baked Trader Joe’s Apple Blossoms® invited us up to their orchard, in Canada’s Niagara Fruit Belt, which just so happens to be located less than two miles from where they bake our blossoms. Without a moment’s hesitation, we packed up our cameras and headed to Canada, where we captured this behind-the-scenes footage! — • Every day • In our freezers •
Sep 14, 2026 · Instagram
Quick! What’s a nine letter word for “New way you can play the Fearless Flyer Crossword Puzzle?” That’s right! “DIGITALLY!” Fully interactable on both desktop and mobile devices, the online #TJsFearlessFlyer Crossword Puzzle contains a built-in Assist feature to help those lingering, hard-to-place clues, as well as a Play Together button that lets you invite a fellow puzzler to fill in answers with you in real time 📲 • Tap the link in our bio to start solving, then head to your neighborhood #TraderJoes to get your fill of Fall Flyer fun
Sep 11, 2026 · Instagram
Inspired by an Italian classic, #TraderJoes Chicken Florentine Lasagna is hearty, savory, and oh-so delicious! • We begin with a traditional base of durum wheat semolina lasagna noodles, cooked al dente, joined by ground chicken, a creamy white sauce, Parmesan and Romano cheeses, and an array of seasonings, including garlic, sea salt, black pepper, and nutmeg. From here, things take a fabulously Florentine turn—we add spinach, rounding out the flavors and introducing a pop of color. • It’s rich, it’s delicious, and all you need to do is heat it in your microwave or conventional oven to enjoy the taste of from-scratch #Lasagna at your dinner table. — • Great for dinner • In our freezers •
Sep 10, 2026 · Instagram