What did Lumens do on Black Friday?
On November 28, 2025, Lumens ran up to 60% off on select items, via "Discount." Independently captured from lumens.com — not aggregator copy.
The offer on the day
LUMENS.COM
Homepage · captured Nov 30, 2025
up to 60%
60%
Depth on the day
Depth on the day
60%
▲ +32.5 pts · vs its active-promo avg
Vs discounters
+16 pts
▲ above avg · 44% among discounters
- Headline offer
- up to 60%
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, app, in-store
- Eligible categories
- Pendants
- Shipping
- —
What ran on each channel
3 channelsWhat Lumens ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Lumens homepage updates
Lumens homepage updates capture
Captured Nov 30, 2025.
Lumens on email
Ends Tonight: Black Friday Sale
Captured Nov 30, 2025.
Lumens on social
Introducing Alvin Wayne’s Gift Guide — A curation of timeless pieces where elegance meets utility, chosen to be used, loved, and remembered long after they’re given. Thoughtfully selected to reflect the ease and refinement of everyday living, each piece speaks to the beauty of intentional design. “I believe the best gifts, like great design, are where beauty meets purpose. Thoughtful pieces meant to be lived with, loved, and used every day.” – Alvin Wayne Explore these colorful assortments via the link in bio.
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Lumens's competitive set
Benchmark on the same fieldsLumens’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
2Modern2modern.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Lumens on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Lumens.
What teams ask about Black Friday 2025
Answered from our data- Does Lumens offer Black Friday discounts?
- Yes — on November 28, 2025, Lumens ran up to 60%.
- How deep was Lumens's Black Friday discount?
- Lumens's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Lumens use for Black Friday?
- Lumens ran Black Friday 2025 as "Discount."
- Was Lumens's Black Friday discount sitewide or limited to select items?
- Lumens's Black Friday 2025 discount was on select items.
- Is Lumens's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Lumens use for Black Friday?
- Lumens's Black Friday 2025 offer was eligible on: online, app, in-store.