What did Lululemon do on Black Friday?
On November 28, 2025, Lululemon ran up to 40% off on select items, via "Sale: Select Products." Independently captured from shop.lululemon.com — not aggregator copy.
The offer on the day
SHOP.LULULEMON.COM
Homepage · captured Nov 30, 2025
Up to 40% off on 500+ new styles; select items only
40%
Depth on the day
Depth on the day
40%
▲ +25 pts · vs its active-promo avg
Vs discounters
-3 pts
▼ below avg · 43% among discounters
- Headline offer
- Up to 40% off on 500+ new styles; select items only
- Mechanic
- Sale: Select Products
- Scope
- Select
- Where it ran
- online, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Lululemon ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Lululemon homepage updates
Lululemon homepage updates capture
Captured Nov 30, 2025.
Lululemon on email
Black Friday Sale ends today
Captured Nov 30, 2025.
Lululemon on paid media
Once-a-year sale.
Captured Nov 28, 2025.
Lululemon on social
Holiday flights messed up my pilates schedule… so I fixed it. #airportpilates #airportworkout
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Lululemon's competitive set
Benchmark on the same fieldsLululemon’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Lululemon on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Lululemon.
What teams ask about Black Friday 2025
Answered from our data- Does Lululemon offer Black Friday discounts?
- Yes — on November 28, 2025, Lululemon ran Up to 40% off on 500+ new styles; select items only.
- How deep was Lululemon's Black Friday discount?
- Lululemon's peak Black Friday 2025 discount was 40%. — 3 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Lululemon use for Black Friday?
- Lululemon ran Black Friday 2025 as "Sale: Select Products."
- Was Lululemon's Black Friday discount sitewide or limited to select items?
- Lululemon's Black Friday 2025 discount was on select items.
- Is Lululemon's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Lululemon use for Black Friday?
- Lululemon's Black Friday 2025 offer was eligible on: online, in-store.