Longchamp’s marketing, tracked daily.
The latest creative Longchamp puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Creative Horizons
Sep 19, 2026
Social
InstagramWINTER '26: RESIDENCE À LA VILLA SAVOYE Next up in our tour of the Winter ’26 reveal: a Longchamp signature, two ways. Suede goes soft. Smooth leather sharpens the silhouette. Against the graphic lines of Villa Savoye, Winter '26 turns a House signature into a study of contrasts. Discover the shades of leather, from shorts to shirts and jackets. Collection: #LongchampBeCreative Bags: #LongchampÉpure, #LongchampLeRoseau and #LongchampLeSmart Ready-to-wear: @longchamp Photographer: @danmartensen Stylist : @clarerichardson1 Set Design : @medeirosrafael Hair : @ramoneyluv Make-up : @laurenaiello Models : @gu_haizhu, @anekween and @cammdesjardins
Sep 25, 2026
What we track on Longchamp
ShopVision captures the public marketing we see from Longchamp every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Longchamp use?
All channelsPaid media is Longchamp's most-used channel. Jump to a channel below, or read straight down.
Longchamp homepage updates
56 capturedCadence
~6.8/ wk
Last 30 days
29
New· vs prior 30d
Longchamp on email
6 capturedCadence
~0.5/ wk
Last 30 days
2
Longchamp on paid media
200 capturedCadence
~0.5/ wk
Last 30 days
2
Top platform
Promotional history, record by record
13 records · latest 2 shown11 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Longchamp's competitive set
Benchmark on the same fieldsLongchamp’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Coachcoach.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Longchamp on social
141 capturedCadence
~16/ wk
Last 30 days
70
▲ 27%· vs prior 30d
Top platform
Instagram
WINTER '26: RESIDENCE À LA VILLA SAVOYE Next up in our tour of the Winter ’26 reveal: a Longchamp signature, two ways. Suede goes soft. Smooth leather sharpens the silhouette. Against the graphic lines of Villa Savoye, Winter '26 turns a House signature into a study of contrasts. Discover the shades of leather, from shorts to shirts and jackets. Collection: #LongchampBeCreative Bags: #LongchampÉpure, #LongchampLeRoseau and #LongchampLeSmart Ready-to-wear: @longchamp Photographer: @danmartensen Stylist : @clarerichardson1 Set Design : @medeirosrafael Hair : @ramoneyluv Make-up : @laurenaiello Models : @gu_haizhu, @anekween and @cammdesjardins
Sep 25, 2026 · Instagram
Welcome to La Villa Savoye with the new Épure bag. #LongchampFW26 #LongchampBeCreative #LongchampÉpure
Sep 24, 2026 · Tiktok
Serving modernist energy. The Smart comes to life at La Villa Savoye. #LongchampFW26 #LongchampBeCreative #LongchampLeSmart
Sep 23, 2026 · Tiktok
Le Roseau is back and reimagined as a bucket bag for Winter '26. Discover the velvety it-bag. #LongchampFW26 #LongchampBeCreative #LongchampLeRoseau
Sep 22, 2026 · Tiktok
LE SMART IN PARIS: NOW TAKING FIVE Le Smart’s afternoon plans? Soleil, a seat and nowhere to rush. The shoulder bag’s relaxed attitude shines in calfskin leather, finished with an integrated belt detail and iconic bamboo clasp. Take five with Le Smart Shoulder Bag from Winter ’26. Collection: #LongchampBeCreative Bags: #LongchampLeSmart Photographer: @guillaumesanner
Sep 19, 2026 · Instagram
LE SMART IN PARIS: NOW CARRYING What’s inside Le Smart? Parisian essentials. What’s outside? Supple grained leather, the integrated belt detail and iconic bamboo clasp. Wear yours from the Winter '26 collection Collection: #LongchampBeCreative Bags: #LongchampLeSmart Photographer: @guillaumesanner
Sep 18, 2026 · Instagram
LE SMART IN PARIS: NOW HANGING OUT Hay, meet Caramel. Crossbody, meet Bucket Bag. Two Le Smart silhouettes, united by calfskin leather, the integrated belt detail and iconic bamboo clasp. Choose your Paris +1 for Winter ’26. Collection: #LongchampBeCreative Bags: #LongchampLeSmart Photographer: @guillaumesanner
Sep 17, 2026 · Instagram
Day in the life with Looong bag. Let's get creative #LongchampLooong #LongchampFW26
Sep 16, 2026 · Tiktok
Day in the life with Le Foulonné. Let's go make errands chic. #LongchampFW26 #LongchampLeFoulonné
Sep 15, 2026 · Tiktok
PATTERN STORY: THE CROCO-EFFECT A little croco? Bien sûr. The calfskin croc-effect goes from jacket to Le Smart bag for a pattern that’s better worn twice. Discover the texture from the Winter ’26 collection. Collection: #LongchampBeCreative Ready-to-wear: @longchamp Photographer: @cris.fragkou Hair: @louisghewy Make-up: @karinwesterlundd Models: @tamar.david_
Sep 14, 2026 · Instagram
INSPIRATION: LA MAISON UNIQUE À SOHO A creative collaboration Inspired by Thomas Heatherwick's sculptural green staircase at Longchamp's SoHo boutique, Le Pliage Maison Unique travel bag transforms its sweeping lines into a signature graphic motif. Visit La Maison Unique at 132 Spring Street in Manhattan.
Sep 13, 2026 · Facebook
PATTERN STORY: THE SILKY STRIPED SCARF House Ambassador @clean_0828 styles the striped silk scarf over leather for her own interpretation of the Winter ’26 pattern. Discover la nouvelle collection with Kim Sejeong.
Sep 12, 2026 · Instagram