What did LMNT do on Black Friday?

Homepage · captured Nov 30, 2025

Best value with the INSIDER Bundle

Headline offer

Best value with the INSIDER Bundle

Mechanic

Discount

Scope

Sitewide

Where it ran

online, app, in-store

Eligible categories

Not specified

Shipping

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What LMNT ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

LMNT homepage updates

LMNT homepage updates capture

Captured Nov 30, 2025.

LMNT on paid media

Zero Sugar Mocha

Captured Nov 28, 2025.

LMNT on social

Zach Johnson @mnmillennialfarmer works the same land his father and grandfather worked. Same fields, same rhythms, same hurdles. His kids eat food grown from soil that’s been in their family for generations. Farming is long-game work. You put in a lot of effort today so someone you’ll never meet can eat months from now. You take care of what you inherited so the folks next in line can keep it going. When we sit down for a Thanksgiving feast, it’s worth pausing for a second to think about the many hands and long hours involved. People like Zach who show up, do the hard stuff, and then do it again the next day. Tomorrow when we sit down to eat, we’ll be connected to supply chains most of us never see. Thank you to the people like Zach who have put their hands, heart, and sweat into our food. Happy Thanksgiving.

Captured Nov 26, 2025.

LMNT’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

LMNT

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4

This page

Redmond Liferedmond.life

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95

Liquid I.V.liquid-iv.com

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90

Open profile →

Protekt Productsprotekt.com

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88

Nuun Hydrationnuunlife.com

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88

Santa Cruz Paleosantacruzpaleo.com

—

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85

Ultima Replenisherultimareplenisher.com

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85

The same single day measurement, every year we have captured LMNT.

Does LMNT offer Black Friday discounts?

Yes — on November 28, 2025, LMNT ran Best value with the INSIDER Bundle.

How deep was LMNT's Black Friday discount?

No discount depth was captured for LMNT on November 28, 2025.

What promotional mechanic did LMNT use for Black Friday?

LMNT ran Black Friday 2025 as "Discount."

Was LMNT's Black Friday discount sitewide or limited to select items?

LMNT's Black Friday 2025 discount was sitewide.

Is LMNT's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did LMNT use for Black Friday?

LMNT's Black Friday 2025 offer was eligible on: online, app, in-store.