What did Lights Online do on Black Friday?
On November 28, 2025, Lights Online ran up to 20% off on select collections, via "Sale: Select Products." Independently captured from lightsonline.com — not aggregator copy.
The offer on the day
LIGHTSONLINE.COM
Homepage · captured Nov 30, 2025
20% off on Chandeliers
20%
Depth on the day
Depth on the day
20%
▼ -12.2 pts · vs its active-promo avg
Vs discounters
-23 pts
▼ below avg · 43% among discounters
- Headline offer
- 20% off on Chandeliers
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Chandeliers
- Shipping
- —
What ran on each channel
3 channelsWhat Lights Online ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Lights Online homepage updates
Lights Online homepage updates capture
Captured Nov 30, 2025.
Lights Online on email
Happy Black Friday! Let’s Shop.
Captured Nov 28, 2025.
Lights Online on social
🖤 Happy Black Friday! The biggest day = the biggest lighting deals—up to 70% OFF 💡 ✨ Chandeliers. Fans. Statement pieces. Today’s the day to light up your home. 🛍️ Shop the deals you’ve been waiting for at LightsOnline.com! #BlackFridayGlow #LightingDeals #HomeStyleUpgrade #LightsOnline
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Lights Online's competitive set
Benchmark on the same fieldsLights Online’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Capitol Lighting's 1800lighting.com1800lighting.com
1st Stop Lighting1stoplighting.com
Lighting Design Storelightingdesign.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Lights Online on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Lights Online.
What teams ask about Black Friday 2025
Answered from our data- Does Lights Online offer Black Friday discounts?
- Yes — on November 28, 2025, Lights Online ran 20% off on Chandeliers.
- How deep was Lights Online's Black Friday discount?
- Lights Online's peak Black Friday 2025 discount was 20%. — 23 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Lights Online use for Black Friday?
- Lights Online ran Black Friday 2025 as "Sale: Select Products."
- Was Lights Online's Black Friday discount sitewide or limited to select items?
- Lights Online's Black Friday 2025 discount was on select collections.
- Is Lights Online's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Lights Online use for Black Friday?
- The channels Lights Online's Black Friday offer ran on were not captured.