What did Life is Good do on Black Friday?
On November 28, 2025, Life is Good ran up to 30% off on select items, via "Discount." Independently captured from lifeisgood.com — not aggregator copy.
The offer on the day
LIFEISGOOD.COM
Homepage · captured Nov 30, 2025
30% Off
30%
Depth on the day
Depth on the day
30%
▲ +15.4 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% Off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, in-store, app
- Eligible categories
- sleepwear
- Shipping
- —
What ran on each channel
2 channelsWhat Life is Good ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Life is Good homepage updates
Life is Good homepage updates capture
Captured Nov 30, 2025.
Life is Good on social
Behind every cup of coffee is someone who believes in good energy – and for Rebecca, a barista and Life is Good Living Legend from Georgia, optimism brews easy. Whether it’s sunrise hikes with her cats Pinecone, Mushroom, and Acorn or smiles shared across the café, Rebecca finds beauty in the small moments and joy in sharing them. “Life is Good is just the pea to my pod, ketchup to my mustard, mouse to my cat. I’ve always held a big spot in my heart for this brand. There’s something about the simplicity of the designs and phrases that just makes people genuinely happy. @lifeof_pine #LivingLegend #LifeisGood
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Life is Good's competitive set
Benchmark on the same fieldsLife is Good’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Simply Southernsimplysouthern.com
Crazy Dog T-Shirtscrazydogtshirts.com
tentreetentree.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Life is Good on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Life is Good.
What teams ask about Black Friday 2025
Answered from our data- Does Life is Good offer Black Friday discounts?
- Yes — on November 28, 2025, Life is Good ran 30% Off.
- How deep was Life is Good's Black Friday discount?
- Life is Good's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Life is Good use for Black Friday?
- Life is Good ran Black Friday 2025 as "Discount."
- Was Life is Good's Black Friday discount sitewide or limited to select items?
- Life is Good's Black Friday 2025 discount was on select items.
- Is Life is Good's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Life is Good use for Black Friday?
- Life is Good's Black Friday 2025 offer was eligible on: online, in-store, app.