Life is Good’s marketing, tracked daily.

Cozy Season Sweats 💤

Sep 24, 2026

NEW: The Breezy Wide Leg Pant 🪡

Sep 23, 2026

The Feeling of the Season 🎃

Sep 22, 2026

HOURS LEFT Extra 20% Off Sale Items

Sep 20, 2026

NOW: Extra 20% Off All Sale Items!

Sep 19, 2026

NEW! The Retro Stripes Collection 🚀

Sep 17, 2026

Tree-Huggin' Tees 🌲

Sep 15, 2026

Better Basics. Signature Staples.

Sep 13, 2026

Welcome to Long Sleeve Season.

Sep 12, 2026

Catch a Catchy New Tee 🎶

Sep 9, 2026

A Haunted Houseful of Spooky Tees!

Sep 6, 2026

The Fall Rotation 🍂

Sep 5, 2026

Positive energy is powerful energy. A conversation with our co-founder Bert Jacobs, on the new drop from our collab with the legendary @MartinGuitar. It's a slogan that's been guiding us ever since the early days, now etched into a tool that brings people together. Fits like a glove, we'd say. Sounds like a song. The brand new Life is Good LX2 Little Martin is available for purchase on our website now.

Sep 23, 2026 · Tiktok

we made it. happy fall, y'all. 🤎

Sep 22, 2026 · Facebook

BOOP @tunatheiggy

Sep 16, 2026 · Facebook

fall, like every season, is about appreciating. it’s about stopping, looking, feeling, and deciding to let the outside world really seep into your skin. because throughout the day, you build up barriers: deadlines, to-do lists, decisions to make, consequences to face. those things stack and stack, higher and higher, until nothing else can get in. but all that stuff happening outside those walls? it’s life. it’s everything. it’s the whole world. every leaf you see in that pile used to live up in that tree with all its friends. it, too, is life. it’s playing a part. when stress stacks up, it’s easy to feel like locking yourself away is the only way to self-preserve. and as cold weather waits on the horizon, that feeling only grows stronger. opening yourself to what life has to offer starts to feel like too much. in which case, we’d submit a few words for your consideration: life isn’t easy. life isn’t perfect. Life is Good. it’s everything, all at once. green leaves, brown leaves, and the year in between. take a look outside, and you’ll start to see it too. our growing community of #LIGBrandAmbassador friends are out there seeing the good: Lily 🪩 Booksta Brooke Simmons 𖤓 OUTDOOR ACTIVITIES Lulu Spencer May @syddilli_elizabeth han 🫶🏼 Ashley Gossett ashlyn @jisbookcase #goodvibehikes Breanna Gayle Pine & Shroom & Acorn | Adventure Cats 𝓜𝓲𝓵𝓮𝓷𝓪 𝓗𝓪𝓻𝓻𝓲𝓼𝓸𝓷 Jesús Morales Serenity Equestrian Stables 🍁

Sep 12, 2026 · Facebook

there's something in the air this time of year. it's leather. it's spinning. and if you can just catch it, you'll catch the hearts of millions.⁣ ⁣ fire up the grill, friends. fluff up the couch cushions. throw a tight spiral. we bet you've still got it.⁣ ⁣ are you ready for some football? 🏈

Sep 9, 2026 · Instagram

whether you've got today off or not, we know you've earned it. find time where you can, focus on the good things you've gathered around you, and celebrate the fruits of your labor. for 132 years now, we've been officially celebrating labor day, a recognition of the work and workers who built this country — and who continue to build it, every day. so while this holiday has history, don't forget: this one's for you, too. happy labor day, friends.

Sep 7, 2026 · Instagram

“Our mom Joan didn’t just tell bedtime stories. She sang and danced and invented wild tales. She became a wolf on a bicycle, or a princess in a flying submarine, or a dragon who breathes love instead of fire. That Dragon is our company’s logo — a symbol of love, imagination, and positive energy.” – Bert & John Jacobs, Life is Good Founders With the Dragon leading the way, the new Signature Collection introduces elevated Life is Good products featuring only subtle branding instead of our usual broad variety of graphics. Thoughtful details, versatile silhouettes, and rich fabrics, all infused with the love and positive energy that made this brand possible in the first place. A new way to bring a little magic wherever you go. Available at the link in our bio. 📽️: @stefanocolferai

Sep 4, 2026 · Facebook

the thing you’re looking for is out there.

Sep 3, 2026 · Instagram

you wear tennis shoes, but you don't watch tennis? you're out here serving, but you don't watch tennis? you experience the abstract concept of Love, but you don't watch tennis? 🎾

Sep 2, 2026 · Facebook

When is a hat more than a hat? Is it when it tells a story? When it says something about you? Maybe it’s when it goes so perfectly with your outfit, your energy, that it’s like it was there all along. Like you can’t remember a day when you didn’t have that hat. Or maybe, if you’re really lucky, it’s all of the above. Our new Signature Collection hats fit the bill. Featuring the LIG Dragon on our tried & true Trucker blueprint. A humble addition to your repertoire. The full Signature Collection is available at the link in our bio. 📽️: @stefanocolferai

Aug 27, 2026 · Facebook

dogs are more than just companions. they're role models. think about it: -they're excited for what the day will bring. -they work hard, play hard, and rest hard. -they're devoted to the people they love. that sounds like an optimist to us. that sounds like a life well-lived. happy national dog day, to both the pups and the people they inspire. 🐾

Aug 26, 2026 · Facebook

listen, we don't make the rules. when pumpkin spice is on the menu, it's autumn. doesn't matter what the calendar says. doesn't matter what temperature it is outside. you will absolutely catch us out there in the hot sun, a scratchy wool sweater on, panting, staring at a single (very green) leaf, willing it to fall. 🍁

Aug 25, 2026 · Facebook