Does Lids offer Black Friday discounts?

Yes — on November 28, 2025, Lids ran Up To 60% Off.

How deep was Lids's Black Friday discount?

Lids's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.

What promotional mechanic did Lids use for Black Friday?

Lids ran Black Friday 2025 as "Discount."

Was Lids's Black Friday discount sitewide or limited to select items?

Lids's Black Friday 2025 discount was sitewide.

Is Lids's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Lids use for Black Friday?

Lids's Black Friday 2025 offer was eligible on: online, app, in-store.

lids.com ↗

BF2025

Full profile

All brands on Black Friday

What did Lids do on Black Friday?

On November 28, 2025, Lids ran up to 60% off sitewide, via "Discount." Independently captured from lids.com — not aggregator copy.

The offer on the day

LIDS.COM

Email · captured Nov 30, 2025

Get First Pick: Up To 60% Off Cyber Monday Sale Starts Now

60%

Depth on the day

60%

▲ +23.4 pts · vs its active-promo avg

Vs discounters

+16 pts

▲ above avg · 44% among discounters

Headline offer: Up To 60% Off
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

3 channels

What Lids ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Lids on email

Get First Pick: Up To 60% Off Cyber Monday Sale Starts Now

Captured Nov 30, 2025.

Lids on paid media

Lids on paid media capture

Captured Nov 30, 2025.

Lids on social

It's getting ❄️ outside! @lids and @neweracapstyle have all the @nfl Knits to keep you warm this season! Visit your nearest Lids location to find your team.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Lids's competitive set

Benchmark on the same fields

Lids’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Lids

37%

100%

This page

Hat Clubhatclub.com

Open profile →

Rally Houserallyhouse.com

Open profile →

hatlandcomhatland.com

ECAPCITYecapcity.com

'4747brand.com

Open profile →

Academy Sports + Outdoorsacademy.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Lids on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Lids.

YearHeadline offerDepth

2025Up To 60% Off60%

What teams ask about Black Friday 2025

Answered from our data

Does Lids offer Black Friday discounts?: Yes — on November 28, 2025, Lids ran Up To 60% Off.
How deep was Lids's Black Friday discount?: Lids's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.
What promotional mechanic did Lids use for Black Friday?: Lids ran Black Friday 2025 as "Discount."
Was Lids's Black Friday discount sitewide or limited to select items?: Lids's Black Friday 2025 discount was sitewide.
Is Lids's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Lids use for Black Friday?: Lids's Black Friday 2025 offer was eligible on: online, app, in-store.