What did Levi's do on Black Friday?
On November 28, 2025, Levi's ran up to 50% off on select collections, via "Discount." Independently captured from levi.com — not aggregator copy.
The offer on the day
LEVI.COM
Homepage · captured Nov 30, 2025
50% Off Our Favorite Styles
50%
Depth on the day
Depth on the day
50%
▲ +14.1 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% Off Our Favorite Styles
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online
- Eligible categories
- Our Favorite Styles, styles, favorite styles
- Shipping
- —
What ran on each channel
4 channelsWhat Levi's ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Levi's homepage updates
Levi's homepage updates capture
Captured Nov 30, 2025.
Levi's on email
The 501® jeans you've been looking for
Captured Nov 30, 2025.
Levi's on paid media
Levi's® Official Site
Captured Nov 30, 2025.
Levi's on social
Freedom in every step. Ready to move in Baggy 💨 #BamBam #LevisBaggyAmbassador #LevisSEA
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Levi's's competitive set
Benchmark on the same fieldsLevi's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
American Eagleae.com
Abercrombie & Fitchabercrombie.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Levi's on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Levi's.
What teams ask about Black Friday 2025
Answered from our data- Does Levi's offer Black Friday discounts?
- Yes — on November 28, 2025, Levi's ran 50% Off Our Favorite Styles.
- How deep was Levi's's Black Friday discount?
- Levi's's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Levi's use for Black Friday?
- Levi's ran Black Friday 2025 as "Discount."
- Was Levi's's Black Friday discount sitewide or limited to select items?
- Levi's's Black Friday 2025 discount was on select collections.
- Is Levi's's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Levi's use for Black Friday?
- Levi's's Black Friday 2025 offer was eligible on: online.