What did LensCrafters do on Black Friday?
On November 28, 2025, LensCrafters ran up to 50% off sitewide, via "Discount." Independently captured from lenscrafters.com — not aggregator copy.
The offer on the day
LENSCRAFTERS.COM
Homepage · captured Nov 30, 2025
50% off lenses with a purchase of a frame
50%
Depth on the day
Depth on the day
50%
▲ +4.3 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% off lenses with a purchase of a frame
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- in-store, online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat LensCrafters ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
LensCrafters homepage updates
LensCrafters homepage updates capture
Captured Nov 30, 2025.
LensCrafters on email
Don’t miss your chance to save!
Captured Nov 30, 2025.
LensCrafters on social
All eyes on @Dojacat, her #RayBanMeta glasses doing the rest. Answers everywhere you look, with Meta AI. Visit LensCrafters to try them on. 0RW4014 6701CH @RayBan @RayBanMeta #LensCrafters #RayBan #RayBanMeta
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
LensCrafters's competitive set
Benchmark on the same fieldsLensCrafters’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Costco Photocostco.com
Eyeglass Worldeyeglassworld.com
Walmart Pet Lovers' Boxpetbox.walmart.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
LensCrafters on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured LensCrafters.
What teams ask about Black Friday 2025
Answered from our data- Does LensCrafters offer Black Friday discounts?
- Yes — on November 28, 2025, LensCrafters ran 50% off lenses with a purchase of a frame.
- How deep was LensCrafters's Black Friday discount?
- LensCrafters's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did LensCrafters use for Black Friday?
- LensCrafters ran Black Friday 2025 as "Discount."
- Was LensCrafters's Black Friday discount sitewide or limited to select items?
- LensCrafters's Black Friday 2025 discount was sitewide.
- Is LensCrafters's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did LensCrafters use for Black Friday?
- LensCrafters's Black Friday 2025 offer was eligible on: in-store, online.