What did Laneige do on Black Friday?
On November 28, 2025, Laneige ran up to 30% off on select items, via "Sale: Select Products." Independently captured from us.laneige.com — not aggregator copy.
The offer on the day
US.LANEIGE.COM
Homepage · captured Nov 30, 2025
30% off on Holiday collection sets & limited edition holiday sets
30%
Depth on the day
Depth on the day
30%
▲ +8 pts · vs its active-promo avg
Vs discounters
-13 pts
▼ below avg · 43% among discounters
- Headline offer
- 30% off on Holiday collection sets & limited edition holiday sets
- Mechanic
- Sale: Select Products
- Scope
- Select
- Where it ran
- —
- Eligible categories
- Lip Products
- Shipping
- —
What ran on each channel
4 channelsWhat Laneige ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Laneige homepage updates
Laneige homepage updates capture
Captured Nov 30, 2025.
Laneige on email
FREE 7-Piece Skincare Gift on Orders $80+
Captured Nov 30, 2025.
Laneige on paid media
LANEIGE USA
Captured Nov 30, 2025.
Laneige on social
Scooped or whisked she’s a classic💗✨Lip Sleeping Mask is your go-to overnight lip mask to soften lips while you sleep! Save on this lippie & more during Cyber Monday Deals on @amazon! #laneige #kbeauty #giftideas #lip #bfcm
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Laneige's competitive set
Benchmark on the same fieldsLaneige’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
MEDICUBEmedicube.us
Biossancebiossance.com
First Aid Beautyfirstaidbeauty.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Laneige on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Laneige.
What teams ask about Black Friday 2025
Answered from our data- Does Laneige offer Black Friday discounts?
- Yes — on November 28, 2025, Laneige ran 30% off on Holiday collection sets & limited edition holiday sets.
- How deep was Laneige's Black Friday discount?
- Laneige's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Laneige use for Black Friday?
- Laneige ran Black Friday 2025 as "Sale: Select Products."
- Was Laneige's Black Friday discount sitewide or limited to select items?
- Laneige's Black Friday 2025 discount was on select items.
- Is Laneige's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Laneige use for Black Friday?
- The channels Laneige's Black Friday offer ran on were not captured.