Tatcha’s marketing, tracked daily.
The latest creative Tatcha puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 10, 2026
Email
The story of this year’s limited-edition lip mask shade 🍁
Sep 9, 2026

Paid media
MetaSep 10, 2026

Social
FacebookNow available at Sephora across Europe: The Brightening Collection. A ritual for bringing your brightest skin forward, powered by 12-hour time-release Vitamin C to help brighten dull skin and visibly even tone: 🧡 The Brightening Serum 🧡 The Brightening Eye Cream Find the collection at Sephora across Europe, and wherever Tatcha is sold.
Sep 10, 2026
What we track on Tatcha
ShopVision captures the public marketing we see from Tatcha every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Tatcha use?
All channelsPaid media is Tatcha's most-used channel. Jump to a channel below, or read straight down.
Tatcha homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Tatcha on email
83 capturedCadence
~5.1/ wk
Last 30 days
22
▼ 37%· vs prior 30d

The story of this year’s limited-edition lip mask shade 🍁
Sep 9, 2026

Ends Today: The Powder Brush, on us
Sep 7, 2026

Meet Dr. Claudia Aguirre, neuroscience expert
Sep 6, 2026

Supporting acts for radiant makeup
Sep 5, 2026

A gift crafted for you, from Kumano, Japan
Sep 4, 2026

Restore lips to full lushness in a deep red hue
Sep 3, 2026

An artisan-crafted gift for you
Sep 2, 2026

Plump lips in the shade of the season 🍁
Sep 1, 2026

A ritual for reconnection from Kiko Mizuhara
Aug 30, 2026

Naomi Osaka, our new global brand ambassador
Aug 28, 2026

Skin and mind are one
Aug 27, 2026

For healthy-aging skin, try this ritual
Aug 25, 2026
Tatcha on paid media
400 capturedCadence
~32/ wk
Last 30 days
137
Top platform
Meta

Sep 10, 2026 · Meta

Lip Care
Sep 9, 2026 · Meta

Sep 8, 2026 · Meta

Moisturizers
Sep 7, 2026 · Meta

Face Serums & Essence
Sep 5, 2026 · Meta

The Dewy Skin Cream
Sep 3, 2026 · Meta

Sep 2, 2026 · Meta

The Kissu Lip Mask
Sep 1, 2026 · Meta

Aug 31, 2026 · Meta

Aug 27, 2026 · Meta

Moisturizers
Aug 20, 2026 · Meta

The Silk Cream
Aug 19, 2026 · Meta
Promotional history, record by record
260 records · latest 5 shown255 more offers sit before Sep 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Tatcha's competitive set
Benchmark on the same fieldsTatcha’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Tatcha on social
103 capturedCadence
~8.6/ wk
Last 30 days
37
▲ 19%· vs prior 30d
Top platform
Facebook
Now available at Sephora across Europe: The Brightening Collection. A ritual for bringing your brightest skin forward, powered by 12-hour time-release Vitamin C to help brighten dull skin and visibly even tone: 🧡 The Brightening Serum 🧡 The Brightening Eye Cream Find the collection at Sephora across Europe, and wherever Tatcha is sold.
Sep 10, 2026 · Facebook
From our earliest days, Nami Onodera, Original Founding member and Senior Advisor of Brand Heritage, looked to one of Japan’s oldest beauty books for inspiration. Its wisdom offered a different perspective on beauty, one that was rooted in taking care of yourself as a whole. This holistic approach continues to guide us today: beauty is a ritual, not a routine. A moment to slow down, be present, and take time for yourself.
Sep 9, 2026 · Facebook
The newest Kissu Lip Mask Japanese Maple Red is here. Available now at Tatcha.com, online @Ulta Beauty, #CosmeTokyo, and #CosmeOsaka. Coming soon globally.
Sep 8, 2026 · Tiktok
The Kissu Lip Mask you know, in a new mood. 🍁 Coming soon.
Sep 7, 2026 · Facebook
The idea that skin and mind are connected has been at the heart of Tatcha from the start. Claudia Aguirre, PhD, Neuroscientist and Skin Expert, helps validate this philosophy of hinou-dokon, “skin and mind, same root.” She explains how stress can increase skin inflammation, and how supporting the body’s response to stress can help restore balance from within. Learn more about Dr. Claudia Aguirre and her perspective on the connection between skin and mind at the link in bio. Source: Nicolas Gaudenzio, Lilian Basso , A neuroimmune circuit links stress to skin inflammation.Science391,1208-1209(2026).DOI:10.1126/science.aef7718 Artwork by Lindsay Kokoska, Lindsay Kokoska.
Sep 4, 2026 · Facebook
Our signature dewy formula wraps skin in rich, decadent hydration. Powered by Hadasei-3™, The Dewy Skin Cream boosts skin’s moisturization by 225%* for a radiant glow. *Based on a bio-instrumentation study of 30 panelists.
Sep 3, 2026 · Facebook
Before the skincare ritual, there’s the pause. 🍵📖 A few of our community’s favorite ways to take a moment for themselves. What does your Step Zero look like?
Sep 2, 2026 · Tiktok
Inspired by the graceful form of a Japanese bamboo water fountain, the slanted spout of The Essence is intentionally designed to reflect the gentle flow of water. Infused with Hadasei-3™ to hydrate and support the skin’s balance, The Essence is part of your daily ritual that cares for both skin and self.
Sep 1, 2026 · Facebook
We stay deeply connected to the long-standing Japanese rituals that inspire our approach to beauty, with the guidance of Zen monk Toryo Ito, Tatcha’s Global Director of Mindfulness. He reminds us that in a world that moves quickly, rituals like meditation offer a way to slow the mind and return to ourselves. Caring for our mind is a way of caring for our skin and whole self.
Aug 31, 2026 · Facebook
A softer way to move through the day.
Aug 28, 2026 · Tiktok
It starts with an exhale, a small moment to return to yourself. Before the performance, there are the rituals that help us reset, refocus and feel grounded. We’re so proud to welcome @NaomiOsaka as @Tatcha’s Global Brand Ambassador. As a mother, athlete and longtime advocate for mental wellbeing, Naomi understands the power of moving through pressure with intention, and making space for the rituals that help her stay connected to her body and mind. That spirit is at the heart of Tatcha’s next chapter: NeuroSkin Science, our continued exploration of the connection between skin and mind, rooted in Japanese wisdom and proven by modern science. Together, we’re redefining skincare as more than what you put on your skin, but as a ritual of care for the whole self. Welcome to Team Tatcha, Naomi. 🤍
Aug 27, 2026 · Facebook
A beautifully hydrating ritual for soft, restored, hydrated skin: The Essence The Silk Cream
Aug 26, 2026 · Facebook