What did Kodiak do on Black Friday?
On November 28, 2025, Kodiak ran up to 30% off sitewide, via "Discount." Independently captured from kodiakcakes.com — not aggregator copy.
The offer on the day
KODIAKCAKES.COM
Homepage · captured Nov 30, 2025
30% off
30%
Depth on the day
Depth on the day
30%
▼ -12 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
2 channelsWhat Kodiak ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Kodiak homepage updates

Kodiak homepage updates capture
Captured Nov 30, 2025.
Kodiak on social
Got leftovers? We got a recipe for that. Grab those Tupperwares from the fridge, because we’ve got a feast worth reheating. Layer your sandwiches, brush on that melted butter (trust us, don’t skip it), and crank up the holiday tunes while this mouth-watering leftover recipe warms in the oven. Ingredients: • 10 Kodiak Crescent Dinner Rolls • 1 1⁄2 cups turkey breast • 8 slices swiss cheese • 5 tbsp cranberry sauce • 4 tbsp butter, melted • 2 tbsp red onion, minced • 1 tbsp poppy seeds • 1 tsp worcestershire sauce • 1 tsp dijon mustard Directions: 1. Preheat the oven to 350°F and butter an 8 x 8“ baking pan. 2. Slice the rolls in half, sandwich style. Place the bottom halves of the rolls into prepared pan, fitting together against each other so that the rolls are touching. 3. Spread the cranberry sauce over the rolls. 4. Layer the shredded turkey evenly over the rolls. 5. Lay the slices of Swiss cheese over the top of the turkey so that the pan is evenly covered. 6. Lay the tops of the rolls on top of the Swiss cheese. 7. Place the melted butter, Worcestershire sauce, mustard, poppy seeds, and onion in a small bowl and stir together. 8. Spread evenly over the top of the rolls. 9. Cover with foil and bake in the preheated oven for 15 minutes. Remove the foil and bake for an additional 5 minutes. 10. Let cool slightly and serve. Macros: 390 cals / 25g protein / 16g fats / 40g carbs
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Kodiak's competitive set
Benchmark on the same fieldsKodiak’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Kodiak on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Kodiak.
What teams ask about Black Friday 2025
Answered from our data- Does Kodiak offer Black Friday discounts?
- Yes — on November 28, 2025, Kodiak ran 30% off.
- How deep was Kodiak's Black Friday discount?
- Kodiak's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Kodiak use for Black Friday?
- Kodiak ran Black Friday 2025 as "Discount."
- Was Kodiak's Black Friday discount sitewide or limited to select items?
- Kodiak's Black Friday 2025 discount was sitewide.
- Is Kodiak's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Kodiak use for Black Friday?
- Kodiak's Black Friday 2025 offer was eligible on: online, app, in-store.