What did Knit Picks do on Black Friday?
On November 28, 2025, Knit Picks ran up to 30% off on select collections, via "Discount." Independently captured from knitpicks.com — not aggregator copy.
The offer on the day
KNITPICKS.COM
Homepage · captured Nov 30, 2025
30% off Makers' Favorites
30%
Depth on the day
Depth on the day
30%
▼ -10.6 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off Makers' Favorites
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- Makers' Favorites, Wool of the Andes Worsted Yarn, Palette Fingering Yarn, Sunstruck Interchangeable Needle Set, Makers' Faves
- Shipping
- —
What ran on each channel
4 channelsWhat Knit Picks ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Knit Picks homepage updates
Knit Picks homepage updates capture
Captured Nov 30, 2025.
Knit Picks on email
A Little Holiday Gift… From Us to You 🎁
Captured Nov 30, 2025.
Knit Picks on paid media
Crafts Group LLC
Captured Nov 29, 2025.
Knit Picks on social
I finished a new Christmas sweater!! This was a huge time investment and it definitely paid off in the end. The colorwork is so intricate ❄️ I love all of Anne Sophie’s patterns 🫶🏼 I think I’ll knit stockinette for a little bit now :) 🧶: @knit_picks Wool of the Andes (cloud, lake ice heather [-650g]) 📝: #northernaugustinsno7 by @augustins.dk #knitting #knittersgonnaknit #knitter #colorworkknitting #handmade #handknitted #ootd #knitpicks #knitpickswooloftheandes #knitpicksambassador
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Knit Picks's competitive set
Benchmark on the same fieldsKnit Picks’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Yarn.comyarn.com
Mary Maximmarymaxim.com
Hobbii.comhobbii.com
Annie'sanniescatalog.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Knit Picks on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Knit Picks.
What teams ask about Black Friday 2025
Answered from our data- Does Knit Picks offer Black Friday discounts?
- Yes — on November 28, 2025, Knit Picks ran 30% off Makers' Favorites.
- How deep was Knit Picks's Black Friday discount?
- Knit Picks's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Knit Picks use for Black Friday?
- Knit Picks ran Black Friday 2025 as "Discount."
- Was Knit Picks's Black Friday discount sitewide or limited to select items?
- Knit Picks's Black Friday 2025 discount was on select collections.
- Is Knit Picks's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Knit Picks use for Black Friday?
- Knit Picks's Black Friday 2025 offer was eligible on: online, app, in-store.