Knit Picks’s marketing, tracked daily.
The latest creative Knit Picks puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Knit Picks
ShopVision captures the public marketing we see from Knit Picks every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Knit Picks use?
All channelsSocial is Knit Picks's most-used channel. Jump to a channel below, or read straight down.
Knit Picks homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Knit Picks on email
67 capturedCadence
~5.8/ wk
Last 30 days
25
▲ 14%· vs prior 30d

30% Off Palette Starts Now!
Sep 25, 2026

Find Your Knitting Needle Match
Sep 24, 2026

Ends Tonight! Buy 3 Skeins & Get 1 Free
Sep 23, 2026

Your First Sweater Made Easy
Sep 22, 2026

Your First Sweater Starts Here
Sep 21, 2026

Get Cozy With Buy 3 Get 1 Free Yarn!
Sep 19, 2026

Sweater Weather Sale: Buy 3 Get 1 Free Yarn
Sep 18, 2026

Buy 3 Get 1 Free Yarn for Sweater Season!
Sep 17, 2026

Free Shipping Is Extended!
Sep 15, 2026

Today Only: Free Shipping Sitewide!
Sep 14, 2026

Your Last Chance at 99c Patterns
Sep 12, 2026

Our Favorite Beginner Friendly Yarn
Sep 11, 2026
Knit Picks on paid media
279 capturedCadence
~2.6/ wk
Last 30 days
11
Top platform

Today: Knit Picks Free Shipping!
Sep 14, 2026 · Meta

Use Code 8SALE26 💙
Sep 3, 2026 · Meta

Your next project is waiting.
Sep 1, 2026 · Meta

Request your free knitting catalog today!
Aug 26, 2026 · Meta

Use Code 8SALE26 💙
Aug 25, 2026 · Meta

Shop 100% Merino Wool Yarn
Aug 21, 2026 · Meta

Aug 19, 2026 · Meta

Your next project is waiting.
Aug 10, 2026 · Meta

Knit Picks
Aug 5, 2026 · Meta

Knit Picks
Aug 3, 2026 · Meta
Promotional history, record by record
343 records · latest 5 shown338 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Knit Picks's competitive set
Benchmark on the same fieldsKnit Picks’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Knit Picks on social
339 capturedCadence
~22/ wk
Last 30 days
95
Top platform
Instagram
so so excited for sweater weather and to show yall what i’ve been working on lately ! #knit #knitinspo
Sep 25, 2026 · Instagram
Yarn of the Month: Brava "Delightful. Color is exactly as pictured and described. It was exactly what I needed for my project. Easy to work with and has a very nice hand." - 5 star review from J. 20% off all month: https://knit-picks.visitlink.me/qtnoaC
Sep 24, 2026 · Facebook
new finished project just dropped 👀 pattern: Star Tank Top by Irene van der Veer yarn: Comfy Worsted in Blue Mood
Sep 23, 2026 · Pinterest
New FREE pattern: Slice of Melon Dishcloth (by Knit Picks Design Team) Link: https://knit-picks.visitlink.me/hiue1m
Sep 22, 2026 · Facebook
Prepping for that first full day of Autumn tomorrow with a cozy cup of pumpkin spice coffee & a squishy WIP using my fave #dishie yarn from @knit_picks - whipping up a batch of fresh dishcloths & washcloths 🧶 It’s a good start to a good week, friends! Get out there and make something great of it ☺️! Use code AKPcaitlinf for 15% off at knitpicks.com #knitpicksambassador #knitpicks #fallknitting #cozyseason
Sep 21, 2026 · Instagram
Rosie combo for a sweet mama and her baby girl 🌹 Pattern by @leneholmesamsoe Modish Merino from @knit_picks 🧶 #leknit #knitpicks #knitting #handmade #rosieyokesweater
Sep 20, 2026 · Instagram
Ad | A new pair of Selene Socks fresh off my needles 💛✨ These were super quick (they’re worsted weight!) and make the perfect gift knit 💛 Made with @knit_picks Eco Worsted 💛 Available on my Ravelry! #sock #handknit #handmade
Sep 19, 2026 · Instagram
Cooler days are coming, so stock up now and cast on your next sweater with yarn on us! Code: 9SWEATER26 Offer ends 9/23!
Sep 18, 2026 · Facebook
Pattern: Basic Rolled Neck Sweater by Knit Picks Design Team An all-time wardrobe staple! This simple pullover features basic rolled cuffs and neck, as well options for waist shaping or a straight fit. The simple stockinette body and basic shaping allows you to embellish as you like. The sleeves are worked in the round from the bottom up to the underarm, then the sleeve caps are worked flat. The body is worked in the round from the bottom up to the underarms, then the front and back are worked flat separately. The shoulders are shaped with a small amount of short-row shaping, then joined using a 3-Needle Bind Off. The collar is picked up and worked in the round. Finally, the sleeves are sewn in place. Learn more: https://knit-picks.visitlink.me/eg6cSx
Sep 17, 2026 · Facebook
Wool of the Andes in Aurora Heather by @knit_picks, yarn purchased with rewards earned in their ambassador program. I’m loving that I get to knit some special cozy pieces for the ones I love! #knitpicksambassador
Sep 16, 2026 · Instagram
Free Shipping ends 9/15 @ 11:59pm PT!
Sep 15, 2026 · Facebook
Decided on making it into a top instead of a dress as I was starting to get too excited to finish it. Will later make a matching skirt to go along with this beautifully soft top <3 Yarn from @knit_picks using Aloft lace weight yarn in colors Carbon and Black <3
Sep 14, 2026 · Instagram