Knit Picks’s marketing, tracked daily.
The latest creative Knit Picks puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Flash Sale! 30% Off Knitting Needles
Nov 9, 2026

Paid media
MetaUp to 60% Off Yarn!
Nov 6, 2026

Social
FacebookConfident knitter who's secretly afraid of cables? This free hat was designed for you. One braided cable on a cozy garter background in bulky yarn. It's rated easy and works up fast on size 10.5 needles. Get the free pattern: https://www.knitpicks.com/afraid-of-cables-hat-free-knitting-pattern/p/55771?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=app.dashsocial.com%2Fknit-picks%2Flibrary%2Fmedia%2F742372026
Nov 9, 2026
What we track on Knit Picks
ShopVision captures the public marketing we see from Knit Picks every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Knit Picks use?
All channelsPaid media is Knit Picks's most-used channel. Jump to a channel below, or read straight down.
Knit Picks homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Knit Picks on email
78 capturedCadence
~7.5/ wk
Last 30 days
32
▲ 33%· vs prior 30d

Flash Sale! 30% Off Knitting Needles
Nov 9, 2026

60% Off Yarn for Your Gift Knits
Nov 8, 2026

Shop 50% Off 50 Favorites!
Nov 6, 2026

Final Hours to Shop Our $2, $4, $6 Yarn Sale!
Nov 5, 2026

Knit a Blanket for Only $20 🌈
Nov 4, 2026

$2 Yarn Is Flying Off the Shelves!
Nov 3, 2026

5 Top Picks for Every Knitter
Nov 2, 2026

2 Days Until Something BIG
Nov 1, 2026

NEW Limited Edition Felici Colors Are Here!
Oct 31, 2026

Fall in Love with 9 NEW Felici Colors!
Oct 29, 2026

30% Off Sock Yarn for Socktober Fest!
Oct 28, 2026

5 Top Picks for Every Knitter
Oct 27, 2026
Knit Picks on paid media
298 capturedCadence
~13/ wk
Last 30 days
55
Top platform

Up to 60% Off Yarn!
Nov 6, 2026 · Meta

Shop Knit Picks Yarn 😍
Nov 4, 2026 · Meta

Shop yarn starting at $2 🧶
Nov 3, 2026 · Meta

Shop Woolen Cotton Yarn
Oct 26, 2026 · Meta

It's cozy sock season: save 30%
Oct 24, 2026 · Meta

Best Sellers Yarn | KnitPicks.com
Oct 22, 2026 · Meta

Save with code 10FRIENDS26 🫶
Oct 19, 2026 · Meta

Mohair pairings for your next knit 🧶
Oct 16, 2026 · Meta

Shop bestselling yarn, needles and tools for your next project at Knit Picks 🩷
Oct 15, 2026 · Meta

Everyone is ditching their phones for knitting.
Oct 14, 2026 · Meta

Beginner-Friendly Knitting Pattern
Oct 13, 2026 · Meta
Promotional history, record by record
70 records · latest 5 shown65 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Knit Picks's competitive set
Benchmark on the same fieldsKnit Picks’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Knit Picks on social
144 capturedCadence
~31/ wk
Last 30 days
134
▲ 1240%· vs prior 30d
Top platform
Instagram
Confident knitter who's secretly afraid of cables? This free hat was designed for you. One braided cable on a cozy garter background in bulky yarn. It's rated easy and works up fast on size 10.5 needles. Get the free pattern: https://www.knitpicks.com/afraid-of-cables-hat-free-knitting-pattern/p/55771?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=app.dashsocial.com%2Fknit-picks%2Flibrary%2Fmedia%2F742372026
Nov 9, 2026 · Facebook
COULD IT BE MORE PERFECT Y’ALL!! Yarn is @kelbournewoolens Cozy in Rose Quartz and @knit_picks Palette in Blush 🩰 #knitting #blockingtransformation #beforeandafter #knitting #yarn
Nov 7, 2026 · Instagram
IM OBSESSED OK THATS ALL! Fringe and fall just go together 🧶 Yarn is @knit_picks Wool of the Andes Worsted held with Aloft mohair #knitting #knitstagram #knitponcho
Nov 6, 2026 · Instagram
Today is the last day to shop the @knit_picks 2/4/6 sale! Should I have purchased more yarn if I'm moving in a few weeks? No. Did that stop me? Also no. Afterall, I'll need something to keep me busy on a 13+ hour drive! I'm really excited to dive into some colors I normally wouldn't wear, and honestly, this combination of colors is just too good. - - - #knit #handmade #cozy #knitting #artist
Nov 5, 2026 · Instagram
who's been counting down the days 🙋♀️
Nov 4, 2026 · Pinterest
Took my Warkocz Cardigan to the city this weekend🌟 Yarn: @knit_picks WOTA in Claret Heather #knit #strik #strikk #knitinspiration Knit sweater knit cardigan cables button
Nov 3, 2026 · Instagram
Me and my modifications against the world 😗 Using KP Modish Merino in the colour Knoll 🐸💚 #knitting #meme #adlibing #igrievedifferent #yarn
Oct 31, 2026 · Instagram
Awaiting a final skein of the @knit_picks Wool of the Andes Worsted to come in to finish my fringe but in the meantime, gotta take her out for a spin! Featuring the Jolie poncho by @milottebyvic #knitting #knitstagram #jolieponcho
Oct 30, 2026 · Instagram
Me 🤝 Yarn Swift Yarn is Ewe & Billy in Split Pea 🫛💚 #knitpicksambassador 🧶 Swift & yarn both gifted by my friends at @knit_picks 🫶🏻 #yarnswift #yarnaddict #knitterofinstagram
Oct 29, 2026 · Instagram
Week 1 of working on my Frankie! Pattern: Frankie Sweater by @petiteknit Yarn: Worsted Swish by @knit_picks #knit #knitting #wipwednesday #frankiesweater #knitpicks
Oct 28, 2026 · Instagram
A little throwback to one of my favorite knitting projects! 🧶❤️ The Fenn Cardigan by the talented @trin_annelie was my first officially completed test knit, and what a fun adventure it was! From the colorwork and cozy hood to my very first steeking experience, I loved every bit of the process. For the yarn, I used @knit_picks Alpaca Cloud Fingering in Bernard and Palette in Cream, along with Aqua and red contrast colors from my stash. I held two strands together throughout to meet gauge. Still so proud of how this one turned out! ✨ Sharing more of my knitting adventures here, so if you love handmade knits, come along for the journey! #FennCardigan #TestKnit #Knitting
Oct 27, 2026 · Instagram
an update on my #sandokcablesweater by @tuvasandok this is my first real try on since joining in the round and I think I’ve got maybe one more cable repeat before I start the ribbing. I’m using @knit_picks city tweed dk in habanero held with double aloft mohair in tea leaf heather and all I have to say is this might be the most stunning yarn combination I’ve ever used. The stitch definition is incredible, it’s so soft and the fabric drapes beautifully. This combination is definitely a winner for me 🤎 #knitting #handmade #cozy #knit
Oct 26, 2026 · Instagram