What did Keurig do on Black Friday?
On November 28, 2025, Keurig ran up to 50% off on select collections, via "Discount." Independently captured from keurig.com — not aggregator copy.
The offer on the day
KEURIG.COM
Email · captured Nov 30, 2025
Last day for Black Friday Deals!
50%
Depth on the day
Depth on the day
50%
▲ +17.6 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 50% off
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Keurig ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Keurig on email
Last day for Black Friday Deals!
Captured Nov 30, 2025.
Keurig on paid media
Keurig Dr Pepper, Inc.
Captured Nov 30, 2025.
Keurig on social
Snag unbeatable deals on your favorite Keurig® brewers and get your coffee moments sorted for the season. Shop before they’re gone: K-Duo Essentials: https://www.walmart.com/ip/Keurig-K-Duo-Essentials-Hot-Iced-Single-Serve-K-Cup-Pod-Coffee-Maker-Carafe-Black/5091952167?variantFieldId=actual_color&classType=VARIANT&athbdg=L1300&from=/search K-Express Essentials Plus: https://www.walmart.com/ip/Keurig-K-Iced-Essentials-Iced-and-Hot-Single-Serve-K-Cup-Pod-Coffee-Maker-Black/2937340344)
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Keurig's competitive set
Benchmark on the same fieldsKeurig’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
L'OR Coffeelorcoffee.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Keurig on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Keurig.
What teams ask about Black Friday 2025
Answered from our data- Does Keurig offer Black Friday discounts?
- Yes — on November 28, 2025, Keurig ran Up to 50% off.
- How deep was Keurig's Black Friday discount?
- Keurig's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Keurig use for Black Friday?
- Keurig ran Black Friday 2025 as "Discount."
- Was Keurig's Black Friday discount sitewide or limited to select items?
- Keurig's Black Friday 2025 discount was on select collections.
- Is Keurig's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Keurig use for Black Friday?
- The channels Keurig's Black Friday offer ran on were not captured.