Jo Malone’s marketing, tracked daily.
The latest creative Jo Malone puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Home fragrances to fall for
Sep 24, 2026

Paid media
MetaFor A Limited Time
Sep 10, 2026

Social
TiktokCreate a fragrance that’s uniquely you with Scent Layering. Start with Sea Salt & Bergamot, then take it in different directions by pairing with one of our combiners. #JoMaloneLondon #SeaSalt
Sep 25, 2026
What we track on Jo Malone
ShopVision captures the public marketing we see from Jo Malone every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Jo Malone use?
All channelsPaid media is Jo Malone's most-used channel. Jump to a channel below, or read straight down.
Jo Malone homepage updates
86 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 7%· vs prior 30d
Jo Malone on email
56 capturedCadence
~4.9/ wk
Last 30 days
21
▲ 31%· vs prior 30d

Home fragrances to fall for
Sep 24, 2026

Explore smaller sizes of our most-loved sea salt scents
Sep 22, 2026

Ready, set, revitalise
Sep 20, 2026

Bestsellers you’ll fall for – or already have.
Sep 17, 2026

Evening rituals, upgraded
Sep 15, 2026

On the trail of sea salt scents
Sep 14, 2026

Sea air for self-care
Sep 13, 2026

A coastal escape calls
Sep 12, 2026

It's Arrived – Introducing the Christmas Kist Advent Calendar
Sep 10, 2026

Build up to bigger scents with Little Luxuries
Sep 8, 2026

Long admired and newly desired
Sep 6, 2026

Seeking our advent calendar?
Sep 4, 2026
Jo Malone on paid media
390 capturedCadence
~5.8/ wk
Last 30 days
25
Top platform
Meta
Promotional history, record by record
174 records · latest 5 shown169 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Jo Malone's competitive set
Benchmark on the same fieldsJo Malone’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Jo Malone on social
136 capturedCadence
~13/ wk
Last 30 days
57
▲ 21%· vs prior 30d
Top platform
TikTok
Create a fragrance that’s uniquely you with Scent Layering. Start with Sea Salt & Bergamot, then take it in different directions by pairing with one of our combiners. #JoMaloneLondon #SeaSalt
Sep 25, 2026 · Tiktok
Every layer tells a story. Add Peony & Blush Suede when you want Wild Bluebell to feel serene and luxurious. #JoMaloneLondon #UniquelyYou
Sep 24, 2026 · Instagram
Slow down, settle in and make scent the cornerstone of an indulgent evening at home. #JoMaloneLondon
Sep 23, 2026 · Tiktok
More than a flickering light, the right scented candle helps to create a calming, reflective ambience. #JoMaloneLondon #Candle
Sep 21, 2026 · Tiktok
Add Peony & Blush Suede when you want Wood Sage & Sea Salt to feel harmonious and opulent #JoMaloneLondon #UniquelyYou
Sep 20, 2026 · Tiktok
Add English Oak & Hazelnut when you want Blackberry & Bay to feel forest-fresh and alluring #JoMaloneLondon #UniquelyYou
Sep 19, 2026 · Tiktok
Every layer tells a story. Add Grapefruit when you want English Pear & Sweet Pea to feel bright and zesty. #JoMaloneLondon #UniquelyYou
Sep 18, 2026 · Instagram
Be like @miaisobellebarker and give into temptation. Take a peek at a few treasured treats in our Christmas Kist Advent Calendar. #JoMaloneLondon #AdventCalendar
Sep 17, 2026 · Tiktok
The Jo Malone London Scent Layering school is in session. Take note before composing your own creation with one of our three combiners: uplifting Grapefruit, warming Peony & Blush Suede and freshening English Oak & Hazelnut. #JoMaloneLondon
Sep 16, 2026 · Facebook
A mini spoiler or a very important peek at three treasured treats in our Christmas Kist Advent Calendar? You decide.
Sep 15, 2026 · Pinterest
A mini spoiler or a very important peek at three treasured treats in our Christmas Kist Advent Calendar? You decide. #JoMaloneLondon #AdventCalendar
Sep 14, 2026 · Tiktok
Don’t just dip a toe, dive into the Wood Sage & Sea Salt collection and experience the invigorating scent in cologne, home and bath & body formats. #SeaSalt #JoMaloneLondon
Sep 13, 2026 · Instagram