Huk Gear’s marketing, tracked daily.

100° Temps Call for Airweight

Aug 9, 2026

New Summer Colors, Built-In Sun Protection

Aug 6, 2026

JUST LANDED: KC Scott x Army Camo Rogue Island

Aug 5, 2026

Last Chance: Up to $40 Off Kids' Gear

Aug 2, 2026

187 Pounds. $256K. One Big Weekend.

Jul 31, 2026

Summer Heat Is Peaking. Are You Ready?

Jul 28, 2026

Fall Semester Picks ✏️

Jul 26, 2026

Fresh Catch, Cold Ceviche

Jul 25, 2026

Reading, Writing & Rod Bending 🎒

Jul 23, 2026

South Florida Sails Conquer Cape Cod

Jul 21, 2026

Built for Beach Days & Boat Rides

Jul 18, 2026

Grip-X for Every Summer Plan

Jul 16, 2026

One boat. One continuous loop. One mission that reaches far beyond the water. Today, Captain Scott “Red” Flowers begins the 2026 Great Loop Challenge powered by Honda Marine, taking on more than 7,300 nautical miles with one goal in mind: raising $1 million for the National Pediatric Cancer Foundation to help fund life-saving pediatric cancer research. We’re proud to stand alongside Red as the official apparel sponsor, keeping him and his crew protected through weeks of sun, salt and open water while helping tell this incredible story mile after mile. Follow along with the journey, cheer Red on, and help spread the word by sharing this post with your friends. Every donation, no matter the size, brings us one step closer to that $1 million goal. Donate through National Pediatric Cancer Foundation and follow the adventure with thegreatloopchallenge. Link in bio to learn more or donate. #GreatLoopChallenge #NationalPCF #PediatricCancerAwareness

Aug 8, 2026 · Facebook

Come with us as we lobster dive in the Florida Keys! 🦞 You can always find Sydnie in the Huk women’s icon performance hoodie. Use code SYDNIE15 at huk.com for 15% off all Huk Gear!

Aug 7, 2026 · Instagram

Few of my favorite jumps | Air Max #floridakeys #fishing #jump #MM90

Aug 6, 2026 · Instagram

I wanted to share a handful of the shots I captured while in the Sea of Cortez. The first clip of the orca pursuing the sea turtle right in front of me was a moment I’ll never forget, and just one of countless reminders that these waters are every bit as wild as they are beautiful. What’s especially crazy about Baja is that the land is an expanse of scorched dust and crust, while the sea that borders it is an oasis of life. The contrast between the two is almost hard to believe. The Sea of Cortez has earned its reputation as one of the world’s greatest fisheries, supporting everything from trophy pelagics offshore to cabrilla and yellowtail along its rocky coastline. That same abundance also sustains resident orcas, whale sharks, mobula rays, sea lions, dolphins, and countless other species. I typically spend most of my time in the Sea of Cortez filming the fishery, but as someone who’s equally passionate about marine life, I wanted to share some of the other incredible species that call these waters home. Most of these clips were filmed on the RED V-Raptor, with a few captured on the Mavic 3 Pro Cine, along with some trial shots on the GoPro Mission 1 (especially the slow-motion frame rates.)

Aug 5, 2026 · Instagram

The forecast says hot. We say keep fishing. Proven sun protection, now in all-new colors built for long days chasing the bite. #huk #hukgear #lifeonthewater

Aug 4, 2026 · Facebook

Chasing ghosts . . . . . . . . . . . . #bulltrout #char #flyfishing #onthefly #backcountry

Aug 1, 2026 · Instagram

Your weekend assignment: more of this. #hukgear #huk

Jul 31, 2026 · Facebook

Some tournaments are about the leaderboard. This one is about something bigger.   Nearly 100 boats came together in Charleston to raise more than $315,000 for MUSC Shawn Jenkins Children’s Hospital.   From time on the water with patients and families to every catch, shirt and donation, Charleston’s fishing community showed up for a meaningful cause in the city we call home.    Thank you to the anglers, captains, volunteers, fellow sponsors and families who made it another incredible Hooked on Miracles weekend possible.    Swipe through a few of our favorite moments. @hookedonmiracleskmt @musckids #hukgear #huk #hookedonmiracles #muschospital

Jul 30, 2026 · Instagram

One thing’s for sure... the Big Fish Classic never disappoints. Thirteen years in, and the docks were packed from start to finish. The energy around Talbot Street all weekend long is something we’ll never get tired of. Thanks to every angler, captain, crew, family, and fan who showed up and made this year’s tournament another one to remember. We put together a full recap of the weekend—from the inaugural Ladies Marlin Release Division to the community impact that made this year’s event even more special. Head to the link in our bio to read the full story. See you next year. 🎣Huk Big Fish Classic #huk #hukgear #oceancitymaryland #talbotstreet

Jul 29, 2026 · Facebook

Built for the dog days on the water. #huk #hukgear #fishing Peak summer heat calls for gear built to match it. #a1a Lightweight jacquard-knit fabric moves heat and moisture away from your skin to keep you cool all day long. UPF 40 protection. Maximum Breathability. 4-Way Comfort Stretch. Three colorways. One summer essentials. Gear up at the link in our bio. #floridaeverglades #fishing

Jul 28, 2026 · Facebook

That’s a wrap on the 13th Annual Huk Big Fish Classic! Big fish, big moments, and another unforgettable week in Ocean City. Twelve years later, we’re still proud to be the title sponsor and holding it down on Talbot Street. Congratulations to Michael and Team , this year’s champions, for landing a 187 lb Bigeye Tuna! 👏 See you at the scales next year. 🤙 Huk Big Fish Classic #huk #hukgear #oceancitymaryland #talbotstreet

Jul 27, 2026 · Facebook

This photo of an orca’s eye has become one of my favorite images I’ve ever taken, mostly because of everything that had to go wrong for it to exist. Growing up, whenever things felt like they were falling apart, my dad always had the same response: ”The end of the story tells the story.” Looking back, I don’t think there’s a better personal example of what he meant than the day this photo was taken. Aside from all the technical failures I outline in this post, there was a deeper emotional dilemma I was faced with. One that I think anyone who’s built a career around something they’re passionate about has probably felt. When I climbed back onto the boat after flooding the camera, everyone was ecstatic about the orcas we’d just experienced. Half of me could relate to them, but the other half was tearing myself apart over everything that had gone wrong and wondering if I’d failed at the very job that brought me there. Those two feelings existed at the same time. It was one of the strangest emotional battles I’ve ever had, and it made me realize that the same career that gives me access to moments like this also changes the way I experience them. Even on the best days, part of my attention is on focus, composition, exposure, and making sure I tell the story well enough to do the moment justice. Those things are part of the job, and I genuinely love that challenge. But they also mean I’m no longer just experiencing the moment, I’m responsible for preserving it. I don’t think it’s unique to filmmaking either. Whether you’re a guide trying to put clients on fish, a pro athlete, a photographer, or someone on the corporate side, I think anyone who’s built a career around the outdoors has probably wrestled with that same balance of expectation. I’m still trying to figure out where that balance is. But, you know... The end of the story tells the story.

Jul 26, 2026 · Instagram