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Home Chef
homechef.com โ†—
BF2025
All brands on Black Friday

What did Home Chef do on Black Friday?

On November 28, 2025, Home Chef ran up to 45% off, via "Tiered Discount." Independently captured from homechef.com โ€” not aggregator copy.

The offer on the day

HOMECHEF.COM

Homepage ยท captured Nov 30, 2025

Tiered savings, up to 45% off

45%

Depth on the day

Depth on the day

45%

โ–ฒ +5.6 pts ยท vs its active-promo avg

Vs discounters

+2 pts

โ–ฒ above avg ยท 43% among discounters

Headline offer
Tiered savings, up to 45% off
Mechanic
Tiered Discount
Scope
โ€”
Where it ran
โ€”
Eligible categories
Not specified
Shipping
โ€”

What ran on each channel

4 channels

What Home Chef ran across channels around Black Friday โ€” homepage, email, paid media and social, captured from the Black Friday window.

Home Chef homepage updates

Home Chef homepage updates capture

Captured Nov 30, 2025.

Home Chef on email

๐Ÿ”ฎ We see easy-prep, no-mess meals in your future

Captured Nov 30, 2025.

Home Chef on paid media

$215 Off | Come Back!

Captured Nov 29, 2025.

Home Chef on social

Do you wanna build a snowman? โ˜ƒ๏ธ Search Home Chefโ€™s Family Menu for hidden snowmen on the menu! Thereโ€™s a *Sneaky Snowman* hidden in ONE meal per week for four weeks. Get the whole family involved to find and re-create these winter meals, then tag us in your creations for your chance to win a prize! ๐Ÿ†

Captured Nov 26, 2025.

Wholesale and marketplace assets withheld

Home Chef's competitive set

Benchmark on the same fields

Home Chefโ€™s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile โ€” open those to read the full record; every competitorโ€™s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Home ChefHome Chef
39%
60%
3
This page
HelloFreshยฎHelloFreshยฎhellofresh.com
100
Open profile โ†’
Blue ApronBlue Apronblueapron.com
95
Open profile โ†’
Meal Delivery Serviceรฏยฝล“Marley SpoonMeal Delivery Serviceรฏยฝล“Marley Spoonmarleyspoon.com
90
EveryPlateEveryPlateeveryplate.com
88
Open profile โ†’
Sun BasketSun Basketsunbasket.com
85
Open profile โ†’
DinnerlyDinnerlydinnerly.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Home Chef on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Home Chef.

YearHeadline offerDepth
2025Tiered savings, up to 45% off45%

What teams ask about Black Friday 2025

Answered from our data
Does Home Chef offer Black Friday discounts?
Yes โ€” on November 28, 2025, Home Chef ran Tiered savings, up to 45% off.
How deep was Home Chef's Black Friday discount?
Home Chef's peak Black Friday 2025 discount was 45%. โ€” 2 points deeper than the average among brands that discounted that day.
What promotional mechanic did Home Chef use for Black Friday?
Home Chef ran Black Friday 2025 as "Tiered Discount."
Was Home Chef's Black Friday discount sitewide or limited to select items?
The discount's scope (sitewide vs. select) was not captured.
Is Home Chef's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Home Chef use for Black Friday?
The channels Home Chef's Black Friday offer ran on were not captured.