Blue Apron’s marketing, tracked daily.
The latest creative Blue Apron puts in front of shoppers — homepage, paid media, social and sms — captured on the day each one changed.
Latest creative
As of August 9, 2026
What we track on Blue Apron
ShopVision captures the public marketing we see from Blue Apron every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepagePaid mediaSocialSMS
- Dataset
- Live
Which channels does Blue Apron use?
All channelsPaid media is Blue Apron's most-used channel. Jump to a channel below, or read straight down.
Blue Apron homepage updates
87 capturedBlue Apron on paid media
200 captured
✅ 50% OFF Promo Automatically Applied
Jun 25, 2026 · Meta
✅ 50% OFF Promo Automatically Applied
Jun 24, 2026 · Meta
✅ 50% OFF Promo Automatically Applied
Jun 23, 2026 · Meta
Let's Upgrade Your Date Nights!
Jun 22, 2026 · Meta
Jun 21, 2026 · Meta
Jun 20, 2026 · Meta
Jun 18, 2026 · Meta
15 Mins To Lunch. 50% OFF For You.
Jun 17, 2026 · Meta
✅ 50% OFF Promo Automatically Applied
Jun 16, 2026 · Meta
✅ 50% OFF Promo Automatically Applied
Jun 15, 2026 · Meta
Use Promo Code: 'YUMMY50'
Jun 12, 2026 · Meta
50% OFF Ends 8/31!
Jun 11, 2026 · Meta
Blue Apron on sms
3 capturedPromotional history, record by record
251 records · latest 4 shown247 more offers sit before Aug 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Blue Apron's competitive set
Benchmark on the same fieldsBlue Apron’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
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Blue Apron on social
94 capturedComment STEAK and we'll DM you the recipe. These steaks make the perfect weeknight dinner: ✅ ready in about 30 minutes ✅ over 40g of protein ✅ under 650 calories ✅ hot honey biscuits.
Aug 7, 2026 · Instagram
What sound does a pepper grinder make? Part 2! How'd we do?
Aug 6, 2026 · Instagram
You're shucking wrong! 🌽 Have you seen this corn shucking trick? Simply microwave an ear for 3 minutes, cut off the end, and shake it loose from the husk (but watch for hot fingers!).
Aug 5, 2026 · Instagram
72% of our customers told us they'd rather use everyday ingredients they already have at home if it meant paying less for their recipes. Starting August 10, eggs will no longer be automatically included in Meal Kits. If a recipe calls for eggs, you can use your own or add a dozen organic, pasture-raised eggs through our Extra Proteins section. To help with the transition, use code EGGS on an upcoming order for a free dozen organic, pasture-raised eggs.* Learn more at the link in our bio. *Valid on one upcoming order. See site for full terms.
Aug 4, 2026 · Instagram
Your zodiac sign = your unhinged comment straight from our comments section 🫠
Jul 31, 2026 · Tiktok
Where’s your next bite? There’s actually only one right answer 🫣
Jul 30, 2026 · Instagram
Perfect Cut Challenge - Level 3: Bell Pepper 🫑 The rules are simple: cut the pepper exactly in half…but can our employees do it? #perfectcutchallenge #satisfyingvideos #cookingchallenge #knifeskills
Jul 29, 2026 · Instagram
Replying to @carter.ritchey alright but someone here is definitely wrong What sound does a pepper grinder make?
Jul 28, 2026 · Tiktok
We're saying goodbye to plastic recipe bags! By making this change, we're eliminating the equivalent of over 18 million 12 oz. plastic water bottles every year. Instead, your ingredients will arrive in organized sections, with a cardboard tray to keep smaller items neatly in place and easy to stash in your fridge. Same fresh ingredients AND a meaningful step toward reducing plastic waste. ♻️
Jul 27, 2026 · Instagram
Replying to @Xy you’ll have enough rinds if you make this whipped brie! Whipped brie is as easy to make as it is delicious (and impressive!) Make it for your next party or as a special treat for yourself. #whippedbrie #cheeseboard
Jul 24, 2026 · Tiktok
If there's one thing our producer's gonna do, it's the most. Our producer on a location shoot vs our social media manager. #imspinninglikeaballerina #marketing #workmemes
Jul 23, 2026 · Instagram
What sound does a pepper grinder make? Tell us who got the closest ⤵️
Jul 22, 2026 · Instagram