Blue Apron’s marketing, tracked daily.
The latest creative Blue Apron puts in front of shoppers — homepage and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
What we track on Blue Apron
ShopVision captures the public marketing we see from Blue Apron every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Blue Apron use?
All channelsHomepage is Blue Apron's most-used channel. Jump to a channel below, or read straight down.
Blue Apron homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Blue Apron's competitive set
Benchmark on the same fieldsBlue Apron’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Meal Delivery Service｜Marley Spoonmarleyspoon.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Blue Apron on social
36 capturedCadence
~5.6/ wk
Last 30 days
24
▲ 118%· vs prior 30d
Top platform
Instagram
Jarlic's placement is non-negotiable, but we're open to hearing your case for the rest. What would you add to the matrix?
Nov 6, 2026 · Tiktok
A behind-the-scenes look at how our Thanksgiving menu comes together! Back in August, our Test Kitchen chefs invited the team to sample this year's holiday recipes and weigh in on the menu. Watch till the end to hear our favorites 👀
Nov 4, 2026 · Instagram
I’m sharing some deliciously balanced meals I’ve enjoyed this past week from Blue Apron #BlueApronPartner . . 1) Ginger Beef Meatballs and Sichuan Soy Glaze with Bok Choy, Carrots and White Rice. . 2) Pan Seared Salmon with Creamy Dill Ranch, Roasted Potatoes and Lemon Garlic Green Beans. . 3) Honey Habanero Steaks and Shallot Pan Sauce with Cheesy Smoked Gouda Roasted Potatoes and Roasted Broccoli. . 4) Sheet Pan Panko Chicken with Roasted Delicata Squash, Brussel Sprouts and Honey Mustard Sauce. . All of these @blueapron meals are chef selected with pre-portioned ingredients and easy to follow, step-by-step recipes. All the wonderful options are conveniently delivered to my door. If you would like to try Blue Apron use my code LEMON for 40% off your first two orders!
Nov 3, 2026 · Instagram
Look in the cranberry sauce 👀
Nov 2, 2026 · Tiktok
Comment CANDY and we’ll DM you the recipe 🎃 Put your leftover Halloween haul to good use with a dessert that's part sugar cookie, part brownie, and stuffed with all your favorite candy bars.
Oct 30, 2026 · Instagram
A little behind-the-scenes peek at how we brought our Diwali menu to life with our friends at @brooklyndelhi! 🪔 From paneer tikka masala pitas to naan grilled cheese with creamy tikka masala soup, we're celebrating the Festival of Lights with a menu full of Indian-inspired favorites. Available to add to next week's box!
Oct 27, 2026 · Tiktok
Our Thanksgiving feast is officially on the menu! 🦃 Whether you're going all out or just need a little help with the sides, we've got you covered. Here’s what’s on the menu: 🦃 Classic Thanksgiving Turkey Breast 🧄 Savory Garlic-Herb Gravy 🩷 Fresh Cranberry Sauce 🍠 Brown Butter Squash & Sweet Potatoes 🧀 Creamy Four-Cheese Baked Mac & Cheese 🥔 Rich & Creamy Mashed Potatoes 🥓 Roasted Brussels Sprouts & Crispy Bacon 🍞 Garlic Parmesan Dinner Rolls And more!
Oct 26, 2026 · Tiktok
Find all 5 hidden emojis and drop them in the comments! We'll pick 3 random winners to receive a mystery prize pack.
Oct 23, 2026 · Instagram
Skip the charcuterie board and make this dip instead! Hosting season is right around the corner, and this easy charcuterie dip is the kind of appetizer you’ll want to keep in your back pocket. Here’s what we put in ours: Olive oil Balsamic vinegar Crushed red pepper flakes Smoked Gouda Castelvetrano olives Pepperoni Roasted red peppers Marinated artichoke hearts Capers Calabrian chili paste Parsley Serve with a warm crusty baguette!
Oct 22, 2026 · Instagram
Chicken pot pie has never looked so scary 👻 A few carving tips: 🎃 Trim the excess dough around the edge of your skillet, but don't toss those scraps! 🎃 Pop the extra dough in the freezer to firm up. It'll be much easier to cut into shapes later. 🎃 Use those chilled scraps to add extra details around the eyes and mouth! Add our Jack-O'-Lantern Chicken Pot Pie to your week of 10/26 order. #halloween #chickenpotpie #pumpkin #pumpkincarving #overthegardenwall
Oct 19, 2026 · Instagram
We take soup season very seriously.
Oct 15, 2026 · Tiktok
Easy dinner, courtesy of @blueapron . Teamwork, courtesy of Gary. #blueapronpartner Use code GARY40 at checkout for 40% off your first two orders + free shipping! Link in Bio! #easydinner #dinnerideas #funny #dog
Oct 14, 2026 · Instagram