HOKA’s marketing, tracked daily.
The latest creative HOKA puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
What we track on HOKA
ShopVision captures the public marketing we see from HOKA every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 9 storefronts · US, AT, CA, DE, ES, FR, GB, IT, NO
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does HOKA use?
All channelsPaid media is HOKA's most-used channel. Jump to a channel below, or read straight down.
HOKA homepage updates
706 capturedCadence
~102/ wk
Last 30 days
439
▲ 23%· vs prior 30d
HOKA on email
63 capturedCadence
~32/ wk
Last 30 days
136
▲ 4%· vs prior 30d
Mafate 2 OG: Back in black
Sep 25, 2026
Colors of the moment
Sep 23, 2026
Comfort to go all day
Sep 22, 2026
Fall is for hiking
Sep 21, 2026
Meet the Bondi family
Sep 20, 2026
Dropping now
Sep 18, 2026
Top picks for daily steps
Sep 17, 2026
Ready for race day?
Sep 16, 2026
Get 'em while you can
Sep 14, 2026
The Clifton family is growing
Sep 13, 2026
Electric new colorways
Sep 10, 2026
Going, going, gone
Sep 7, 2026
HOKA on paid media
400 capturedCadence
~309/ wk
Last 30 days
1324
Top platform
Promotional history, record by record
768 records · latest 5 shown763 more offers sit before Sep 25, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
HOKA's competitive set
Benchmark on the same fieldsHOKA’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
New Balancenewbalance.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
HOKA on social
138 capturedCadence
~17/ wk
Last 30 days
73
▲ 16%· vs prior 30d
Top platform
Instagram
Actors, entertainers, and cultural icons, Wang Yuwen and Hou Minghao have built communities that extend far beyond their work on screen. We’re excited to welcome them as our newest Brand Ambassadors. Welcome to Team HOKA 🪽
Sep 25, 2026 · Instagram
Whether you're training for a fall race, chasing a PR, or simply putting in the miles, your gear should be ready to go the distance. From race-day shoes to performance apparel and accessories, our marathon-ready essentials are built for comfort, speed, and every step in between. Shop the collection at: bit.ly/MarathonGearShop
Sep 24, 2026 · Facebook
Learning to Fly is now available on @PrimeVideo From the producer of @freesolofilm, this new documentary takes you inside the world of elite ultrarunning with #HOKA athletes @walmsleyruns, @jbrazeau, @vincentbouillard, @eszter.csillag and @rod.farvard.
Sep 24, 2026 · Instagram
𝗕𝗘𝗥𝗟𝗜𝗡 Your HOKA Hub, now open. Where culture meets movement 🪽 📍Leipziger Strasse 60. Fly with us. Link in bio to see what’s on this week. #FlyHumanFly #HOKA
Sep 22, 2026 · Instagram
POV: the run made the camera roll
Sep 21, 2026 · Instagram
The run was the plan, the shots were the bonus 📸
Sep 21, 2026 · Tiktok
RUN IT AGAIN: 𝙇𝙀𝘼𝙂𝙐𝙀 ♺ They’ve shown up. They’ve run it again. And again. And again. They’ve earned their spot in Berlin 🪽 Four winning crews from across Europe are heading to the HOKA Berlin Training Camp to go head-to-head, PRO-to-PRO, in the League Final next weekend. They’ve earned their place. Now, who will take the title? Stay tuned. #FlyHumanFly #HOKA #Runitagain
Sep 20, 2026 · Instagram
WORLD CHAMPION. 🏆🇪🇷 12:56. 🥇 5K World Road Running Champion 🇪🇷 Eritrean national record Dawit Seare flew through the final stretch. Way to fly, Dawit. 🪽 #HOKA #FlyHumanFly https://t.co/WH0x749KGk
Sep 19, 2026 · X
HOKA is proud to join the For All Mothers+ Mother in Sport Collective (MISC) as a founding member. The Mother in Sport Collective is the first industry alliance of sports brands publicly pledging to advance and promote standardized maternity protections for athletes at every level of sport. As a founding member, HOKA commits to: - Amplifying stories that celebrate motherhood and challenge outdated ideas about who belongs in sport. - Building community across MISC and the broader sports industry to share knowledge, tools, and support. - Creating solutions that embed maternal equity into the infrastructure of sport, alongside those most impacted. This is bigger than a pledge. It’s about creating meaningful, systemic change so mothers can participate, compete, lead, and thrive in sport - at every level. We look forward to sharing more about this journey and how HOKA is showing up for mothers in sports. Because becoming a mother should never mean stepping away from the sport you love. September 17 is just the beginning. Photo by: Lindsey Singhavi
Sep 18, 2026 · Linkedin
Runner @lewbloyce likes to make every run one to remember. Lewis likes to finds ways to keep his routes around London’s East End interesting - whether he’s stopping by one of the best local coffee shops or crossing paths with a few farm animals. Save for the next time you’re in town.📍
Sep 17, 2026 · Instagram
For our latest ep of Routes, we connect with runner @Lew his favorite spots around East End. From one of the best pizza spots in London to a local farm on the way, check out all of the stops that make his run a special one.
Sep 17, 2026 · Tiktok
𝟭𝘀𝘁 women. 𝟯𝗿𝗱 overall. 𝟭𝟮-𝗵𝗼𝘂𝗿 personal course record. #TeamHOKA athlete Katharina Hartmuth soars to @tordesgeants victory in 67:10:09. Remarkable performance. Remarkable human. Glückwunsch, Katharina 👏 #FlyHumanFly #HOKA
Sep 16, 2026 · Instagram
Let’s 𝙛𝙡𝙮, Berlin 🪽 Your race week guide has landed. Ahead of the pack. Where culture meets movement. 22-28.09. Fly with us. All the way from the first run to the final cheer. Find your spot. See what’s on. Link in bio. #FlyHumanFly #HOKA #LetsFlyBerlin
Sep 13, 2026 · Instagram
In sync with your running buddy, and yourself #HOKA
Sep 12, 2026 · Facebook
Matching strides with your running buddy (and your own rhythm) #HOKA
Sep 12, 2026 · Tiktok
The more you keep going, the easier it gets. #HOKA
Sep 10, 2026 · Tiktok
The best way to see a new side of your city? Run it. #HOKA
Sep 9, 2026 · Tiktok
Here for the women’s race ⚡️ 5 women. 5.5k across the trails of Courmayeur. One treasure hunt in the Tecton X 4 🏔️ Each bringing her own pace, her own strength, her own take on the trail. The adventure began in the mountains, running, and ended cheering on the participants of the ETC, turning every stride into energy for those crossing the finish line. HOKA UTMB Mont-Blanc ’26: wrapped 🎬 Celebrating women who fly their own way and keep exploring, together. See you on the trails 🪽 #FlyHumanFly #HOKA
Sep 6, 2026 · Instagram
My UTMB 2026 for @hoka_eu (5/5) Everything feels familiar here, and yet I keep looking for something strange within it. Something I haven’t seen before, somewhere between the contradictions and the many faces of this big thing. This was my 13th UTMB. Coming back to the same places, year after year, I find my own way forward by trying to shift my perspective and experiment with photography. Perhaps it’s not so different from the runners who return again and again, each carrying their own quiet quest: a time to reach, a lost feeling, or simply an image of themselves they hope will endure. And that was the idea behind this project we had with Simon : to gather photographers with a different sensibility, in a humble quest for renewal. Thanks @lindetcharlotte , @flo_pernet , @benedict_evans and @simon.dugue @hoka_eu @hoka @utmbmontblanc
Sep 4, 2026 · Instagram