HOKA’s marketing, tracked daily.
The latest creative HOKA puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on HOKA
ShopVision captures the public marketing we see from HOKA every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 9 storefronts · US, AT, CA, DE, ES, FR, GB, IT, NO
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does HOKA use?
All channelsPaid media is HOKA's most-used channel. Jump to a channel below, or read straight down.
HOKA homepage updates
638 capturedCadence
~89/ wk
Last 30 days
382
▲ 14%· vs prior 30d
HOKA on email
67 capturedCadence
~36/ wk
Last 30 days
154
▲ 18%· vs prior 30d
Most-wanted gifts
Nov 10, 2026
Triple-black styles
Nov 9, 2026
Fall's top colors
Nov 7, 2026
Sleek stability
Nov 5, 2026
Find your perfect fit
Nov 4, 2026
The Gift Guide is here
Nov 2, 2026
Welcome to HOKA®
Nov 1, 2026
Spooky-good performers
Oct 31, 2026
Built for the rough stuff
Oct 28, 2026
Life moves fast. So do these sneakers.
Oct 26, 2026
Last-chance savings
Oct 23, 2026
Fall is walking season
Oct 22, 2026
HOKA on paid media
396 capturedCadence
~236/ wk
Last 30 days
1011
Top platform
Made for the season
Nov 10, 2026 · Meta
Keep chasing wet trails
Nov 4, 2026 · Meta
NYC Moves Together
Oct 27, 2026 · Meta
Now is Your Time to Score Up to 30% Off on Select Sale Styles. Limited Time Only.
Oct 23, 2026 · Meta
New York City moves together
Oct 19, 2026 · Meta
Oct 13, 2026 · Meta
Oct 9, 2026 · Meta
HOKA on sms
1 capturedCadence
~0.2/ wk
Last 30 days
1
New· vs prior 30d
Promotional history, record by record
121 records · latest 5 shown116 more offers sit before Nov 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
HOKA's competitive set
Benchmark on the same fieldsHOKA’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
New Balancenewbalance.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
HOKA on social
132 capturedCadence
~7.7/ wk
Last 30 days
33
▼ 34%· vs prior 30d
Top platform
Instagram
The Stations are live 💙 Last week, Sine Qua Non Squads and HOKA communities hit the streets at the same time in three cities to launch the Stations Network: Paris: from HOKA Opéra Bordeaux: from @bien_public_bordeaux Marseille: from @laplacedescanailles One run, three cities, and a whole community taking back its place in the city. Thank you to everyone who joined us. 📍 In France? Find your Station via the link in bio. - Les Stations sont lancées 💙 La semaine dernière, les Sine Qua Non Squads et les communautés HOKA ont couru en même temps dans trois villes pour lancer le réseau Stations : Paris : depuis la boutique HOKA Opéra Bordeaux : depuis @bien_public_bordeaux Marseille : depuis @laplacedescanailles Un run, trois villes, et toute une communauté qui reprend sa place dans la ville. Merci à toutes celles et ceux qui étaient là. 📍 Tu es en France ? Trouve ta Station via le lien en bio. #FlyHumanFly #HOKA #LetsFlyParis #LiftParis
Nov 9, 2026 · Instagram
Prêts, Paris? ⚡️ @10kmhokapariscentre – 15 November. But that’s not our start line. We’ve got you covered the whole weekend. Fly with us 🪽 Registration required. Link in bio to sign up. - Prêts, Paris ? ⚡️ @10kmhokapariscentre, le 15 novembre. Mais notre ligne de départ est bien avant et on vous accompagne tout le week-end. Fly with us 🪽 Inscription obligatoire. Lien en bio pour vous inscrire. #FlyHumanFly #HOKA #LetsFlyParis
Nov 8, 2026 · Instagram
Turns out, once wasn’t enough. MARNI x HOKA. Coming soon.
Nov 5, 2026 · Facebook
“I love running in Paris. But finding where to leave your things, where to stop, where to feel good… isn’t always easy.” Meet Téa 💙 Born from Lift Paris, our call for projects with @sinequanon to help women run safely, the Stations are now open in Paris, Bordeaux and Marseille: a network of trusted cafés, shops and sports spaces opening their doors to women runners, free of charge. Drop your bag, get changed, find a route, take a break, recover. And run the city your way. 📍 In France? Explore the Stations via the link in bio. - “Courir dans Paris, j’adore. Mais trouver où laisser ses affaires, où faire une pause, où se sentir bien… c’est pas toujours simple.” Voici Téa 💙 Nées de Lift Paris, notre appel à projets avec @sinequanon pour permettre aux femmes de courir en sécurité, les Stations ouvrent leurs portes à Paris, Bordeaux et Marseille : un réseau de cafés, boutiques et espaces sportifs de confiance, accessibles gratuitement aux runneuses. Pose ton sac, change-toi, trouve un parcours, fais une pause, récupère. Et cours la ville à ta façon. 📍 Tu es en France ? Découvre les Stations via le lien en bio. #FlyHumanFly #HOKA #LetsFlyParis #LiftParis A question so many women runners ask themselves before heading out. - Une question que beaucoup de runneuses se posent avant de partir courir. The Stations: trusted spots across Paris that open their doors to female runners. For free. - Les Stations : des lieux de confiance dans tout Paris qui ouvrent leurs portes aux runneuses. Gratuitement. Cafés, shops, sports spaces. Each Station is a place where you’re welcome before, during and after your run. - Cafés, boutiques, espaces sportifs. Chaque Station est un lieu où tu es la bienvenue avant, pendant et après ton run. Before your run, depending on the Station: leave your things, get changed, charge your phone, refill your bottle. - Avant ton run, selon les Stations : laisse tes affaires, change-toi, recharge ton téléphone, remplis ta gourde. Travel light. Your Station has your back. - Pars léger. Ta Station s’occupe du reste. Not sure where to go? Routes start from every Station. Need a breather mid-run? You know where to stop. - Tu ne sais pas où al
Nov 5, 2026 · Instagram
50 years. 5 boroughs. One unforgettable weekend. NYC, you did it. And you did it BIG. #HOKA
Nov 2, 2026 · Facebook
New York isn’t known for keeping the volume down. Neither were we. 🗣️ 26.2 asked everything of you. The early mornings, the hard miles, the moments you had to find a little more. And NYC, you didn’t give up. We brought the noise. You brought it home. Fly Human Fly. 🪽
Nov 1, 2026 · Facebook
Alarm set. Fit ready. Miles incoming. See you out there tomorrow, NYC. 🗽 #HOKA #LetsFlyNYC 📸:WES SALONEN • Photography and Videography in Flagstaff, AZ
Oct 31, 2026 · Facebook
New York, we’re just getting started. 🗽🔥 Meet us at the HOKA Fly Station Friday & Saturday for fresh race day kicks, pre-marathon bites, good music and all the NYC energy. 🪽🍎 📍 96 N 5th Street, Brooklyn, NY #HOKA #LetsFlyNYC
Oct 30, 2026 · Facebook
A little race day preview, New Yorker style. 🗽 Born + raised New Yorker @Umi knows a thing or two about running this city. Follow along as she takes us through some of the route’s most iconic stretches, from Greenpoint → Pulaski Bridge → Long Island City → Queensboro Bridge → Central Park, with a little local intel along the way. 📍
Oct 29, 2026 · Tiktok
__ Le voici. Dix kilomètres, une ville, un tee-shirt. Le tee-shirt officiel du 10KM HOKA Paris Centre 2026 est enfin là. À retirer au village de la course vendredi et samedi. À porter dès la ligne de départ. — Unveiled. Ten kilometres, one city, one shirt. The 2026 10KM HOKA Paris Centre tee is finally out. Collect it at the race expo on friday and saturday. Wear it on the start line. #10kmhokapariscentre #hoka #LetsFlyParis #teeshirtreveal
Oct 28, 2026 · Instagram
Rocket fuelled. Frankfurt flown. From the start line, to the finish line, we ran the skyline. Gut gemacht - Ihr wart großartig 🪽 #FlyHumanFly #HOKA #LetsFlyFrankfurt
Oct 26, 2026 · Instagram
Marathon week in NYC hits different. 🗽🪽 Run. Cheer. Pull up. #LetsFlyNYC
Oct 25, 2026 · Tiktok
Jij + 42,2 ⚡️ Treadmill battles to start, Recovery Rave to finish. Amsterdam - done right. And somewhere in between, #TeamHOKA athlete @noahjschutte crossed the finish line as the first Dutch finisher of the marathon 🪽 The energy never stopped, and neither did we #FlyHumanFly #HOKA #LetsFlyAmsterdam
Oct 21, 2026 · Instagram
More from a 𝐡𝐢𝐬𝐭𝐨𝐫𝐢𝐜 day on the trails @festival_des_templiers 🪽 2️⃣ winners @francescopuppi @mlynarczyk.martyna 1️⃣ course record @mlynarczyk.martyna 1️⃣ podium @audrey_tanguy Free to 𝙛𝙡𝙮. Built to 𝙗𝙡𝙖𝙯𝙚. Chapeau to everyone who soared through the Midi-Pyrénées. #FlyHumanFly #HOKA
Oct 19, 2026 · Instagram
𝙃𝙞𝙨𝙩𝙤𝙧𝙮 𝙢𝙖𝙙𝙚. A #TeamHOKA double @festival_des_templiers 🏔️ 🥇 @francescopuppi | 06:32:20 🥇 @mlynarczyk.martyna | 07:41:18 🥉 @audrey_tanguy | 7:51:05 Forging new paths. Finding out what’s possible when you let yourself soar 🪽 Chapeau to our 𝙩𝙧𝙖𝙞𝙡𝙗𝙡𝙖𝙯𝙚𝙧𝙨 🪽 #FlyHumanFly #HOKA
Oct 18, 2026 · Instagram
HOKA LIFT MILANO // STAGE 2 @section80.bar🪽 Shifting the coordinates North. Stage 2 brought the HOKA LIFT MILANO Capsule straight to the run. As night fell, the physical effort transitioned into rhythm. @yurikaban and @radioraheem.milano supplied the soundtrack to unveil our new visual study. A visual exploration to find the point where running and underground sound speak the same language. Thank you to everyone that was part of this journey, but it is still something that we’re asking each other: Why runners don’t dance? 🌀
Oct 18, 2026 · Instagram
“Balance isn’t standing still,” says Nikkolos Mohammed. “It’s finding your rhythm, and being okay when it changes.” For the LA-based artist, movement is inherent to his creative practice. He’s seen here in the Arahi 9.
Oct 15, 2026 · Facebook
Sport, identity, color and everyday life all collide in Nikkolos Mohammed’s @honorablemohammed art. Movement is part of his process—moving around the work, closer, further. And when he needs a shift in perspective, he goes running. “Balance isn’t standing still,” he says “It’s finding your rhythm and being okay when it changes.” Mohammed is seen here in the new Arahi 9.
Oct 13, 2026 · Instagram
Mile 16 showed up and brought the energy today. ⚡️ Congrats to all the runners who took on 26.2 in the Windy City. We’re proud to fly with you all. 🏙️ #HOKA #LetsFlyChicago
Oct 11, 2026 · Facebook
It was one for the ages in KONA today, as 4x IRONMAN 70.3 World Champion Taylor Knibb raced into the lead in the final mile to claim her first IRONMAN World Championship in 8:36:29. 🏆 #HOKA #FlyHumanFly https://t.co/208gYViwz2
Oct 11, 2026 · X
SAY HELLO TO YOUR 100K KODIAK CHAMPION, LOTTI BRINKS 🏆 100K. 10,000+ feet of elevation gain. 10:15:44 on the trails. And a little love from Atlas (Lotti’s dog) at every aid station. 🐾 That’s how you soar to the top. 🚀 #FlyHumanFly #HOKA 📸: @howiesternphoto
Oct 11, 2026 · Instagram