HOKA’s marketing, tracked daily.
The latest creative HOKA puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 10, 2026
What we track on HOKA
ShopVision captures the public marketing we see from HOKA every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 9 storefronts · US, AT, CA, DE, ES, FR, GB, IT, NO
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does HOKA use?
All channelsPaid media is HOKA's most-used channel. Jump to a channel below, or read straight down.
HOKA homepage updates
688 capturedCadence
~102/ wk
Last 30 days
439
▲ 48%· vs prior 30d
HOKA on email
60 capturedCadence
~32/ wk
Last 30 days
137
▲ 15%· vs prior 30d
Electric new colorways
Sep 10, 2026
Going, going, gone
Sep 7, 2026
Feel the flow
Sep 6, 2026
Fresh markdowns
Sep 5, 2026
New on markdown
Sep 3, 2026
Get in the flow
Sep 1, 2026
Hiker-tough. Runner-comfy.
Aug 31, 2026
The do-it-all workhorse
Aug 30, 2026
Your feet will thank you
Aug 29, 2026
Lock in for the long haul
Aug 27, 2026
Spotlight: Tecton X 4
Aug 26, 2026
Fresh batch of trail releases
Aug 23, 2026
HOKA on paid media
365 capturedCadence
~343/ wk
Last 30 days
1468
Top platform
Promotional history, record by record
794 records · latest 5 shown789 more offers sit before Sep 10, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
HOKA's competitive set
Benchmark on the same fieldsHOKA’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
New Balancenewbalance.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
HOKA on social
171 capturedCadence
~21/ wk
Last 30 days
91
▲ 112%· vs prior 30d
Top platform
Instagram
The more you keep going, the easier it gets. #HOKA
Sep 10, 2026 · Facebook
The more you keep going, the easier it gets. #HOKA
Sep 10, 2026 · Tiktok
The best way to see a new side of your city? Run it. #HOKA
Sep 9, 2026 · Facebook
The best way to see a new side of your city? Run it. #HOKA
Sep 9, 2026 · Tiktok
Here for the women’s race ⚡️ 5 women. 5.5k across the trails of Courmayeur. One treasure hunt in the Tecton X 4 🏔️ Each bringing her own pace, her own strength, her own take on the trail. The adventure began in the mountains, running, and ended cheering on the participants of the ETC, turning every stride into energy for those crossing the finish line. HOKA UTMB Mont-Blanc ’26: wrapped 🎬 Celebrating women who fly their own way and keep exploring, together. See you on the trails 🪽 #FlyHumanFly #HOKA
Sep 6, 2026 · Instagram
From sourcing vintage clothes to running around the city, the Clifton UTL helps Emma Rogue take on whatever comes next. The HOKA Clifton UTL is available now: https://bit.ly/4cuWw3L #FlyHumanFly
Sep 4, 2026 · Facebook
My UTMB 2026 for @hoka_eu (5/5) Everything feels familiar here, and yet I keep looking for something strange within it. Something I haven’t seen before, somewhere between the contradictions and the many faces of this big thing. This was my 13th UTMB. Coming back to the same places, year after year, I find my own way forward by trying to shift my perspective and experiment with photography. Perhaps it’s not so different from the runners who return again and again, each carrying their own quiet quest: a time to reach, a lost feeling, or simply an image of themselves they hope will endure. And that was the idea behind this project we had with Simon : to gather photographers with a different sensibility, in a humble quest for renewal. Thanks @lindetcharlotte , @flo_pernet , @benedict_evans and @simon.dugue @hoka_eu @hoka @utmbmontblanc
Sep 4, 2026 · Instagram
My UTMB 2026 for @hoka_eu (4/5) 🏔️ - More to come from @alexis_berg Thanks @hoka_eu @hoka @utmbmontblanc_ @alexis_berg @simon.dugue for the opportunity 🙏🏻
Sep 3, 2026 · Instagram
My UTMB 2026 for @hoka_eu (3/5) It was quite the honor to be invited by @alexis_berg and @simon.dugue to photograph this year’s HOKA UTMB Mont-Blanc world series last week in and around Chamonix for @Hoka_EU – Alexis and I met a little over a decade ago in the Moroccan Sahara where we both went to photograph ultrarunners, he because it’s what he does – so brilliantly – and I because I was looking to do something a bit different from my usual. For this year’s HOKA UTMB Mont-Blanc, Alexis and Simon invited myself and two other photographers – @flo_pernet and @charlottelindet – to come and photograph everything going on that week, however we saw fit. This is post 3 out of series of 5 – head over to @hoka_eu to see everyone’s work. It was a fantastic week, working as a team, scrambling over the mountains with backpacks full of camera gear, days sometimes starting with long hikes at 2am, dinners together every evening, etc. I made portraits of the Hoka athletes who somehow found time to sit for me (thank you all!), sometimes the same day on which they’d run 170km… just incredible. Huge thank you to @alexis_berg, @simon.dugue, @celbld for assisting me, @hoka_eu and @utmbmontblanc_! More to come from @flo_pernet and of course @alexis_berg.
Sep 2, 2026 · Instagram
Limit less. For whatever’s on your calendar… and whatever isn’t. The HOKA Clifton UTL. Drops Friday, September 4.
Sep 2, 2026 · Instagram
My UTMB 2026 for @hoka_eu (1/5) In January, HOKA reached out to Alexis and me to capture HOKA UTMB Mont-Blanc through different eyes. We were both already deep in other projects, so instead, we had an idea: invite photographers we admire to shoot the pinnacle of our sport their own way, unbound by the usual angles. Of course, things rarely unfold as planned. And somewhere along the way, we ended up gathering a few memories of our own. More to come from @flo_pernet , @lindetcharlotte , @benedict_evans , and of course @alexis_berg . @hoka_eu @hoka @utmbmontblanc
Sep 1, 2026 · Instagram
For Jessica Brazeau, running began as exploration, not competition. Now, she’s learning to take her place on the start line and trust that she belongs there. Watch the full video on YouTube. #HOKA #FlyHumanFly
Aug 31, 2026 · Instagram
Jessica Brazeau didn’t start running to compete. She started for exploration, stress relief, and the simple joy of being outside. In this film, Jessica reflects on finding her own place in the sport while navigating a life and partnership built on mutual support. From discovering confidence in the mountains to embracing the journey along the way, her story is a reminder that running can be about much more than results. Watch as Jessica shares the experiences, relationships, and moments that continue to shape her journey on and off the trail. #HOKA #FlyHumanFly
Aug 31, 2026 · Youtube
The toughest conditions are made for even tougher humans. As cloud turned to rain, rain turned to darkness, and darkness gave way to sunrise, you kept moving. @utmbmontblanc is the ultimate test of human endurance and spirit. Through the long, lonely hours, there are friends, family and strangers waiting at aid stations, shouting from the trails, holding the lights, believing in you when the finish still feels far away. To those who didn’t make it to the finish line this time: ce n’est que partie remise ⏳ To those who crossed it: chapeau 💙 And to those still moving through the mountains: allez, allez, allez 👏 The will to keep moving is yours. The belief in you is ours. Together We Fly Higher 🪽 #FlyHumanFly #HOKA #LetsFlyChamonix
Aug 30, 2026 · Instagram
A true fighter through the mountains. We are so proud to fly with you, @rod.favard. 🪽
Aug 30, 2026 · Instagram
Nothing left in the tank. 🥉 Congrats, Emily Schmitz, on an unforgettable podium finish in your first UTMB appearance. #HOKA #FlyHumanFly #LetsFlyChamonix https://t.co/Re1zxQeC6f
Aug 29, 2026 · X
What’s on Hayden Hawks’ shower and karaoke setlist? #HOKA
Aug 29, 2026 · Tiktok
First @UTMBMontBlanc start. ✅ First CCC. 👟 First podium. 🥉 Way to soar from Courmayeur to Chamonix, Hans. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly https://t.co/FSujdZXV0q
Aug 28, 2026 · X
Petition for Becs Gentry to start a chocolate croissant run club. 🥐
Aug 28, 2026 · Tiktok
OCC ✅ From Orsières to Chamonix, 60km and 3,500m+ of climbing, Team #HOKA kicked us off strong. A 4th place finish for Sylvain Cachard, a career best in Mont-Blanc. 6th and 7th for Judith Wyder and Francesco Puppi respectively. Next up, CCC. #LetsFlyChamonix #FlyHumanFly
Aug 27, 2026 · Facebook
An OCC in the bag for our #TeamHOKA athletes @utmbmontblanc 60km. 3,500m+ elevation gain. Orsières → Champes → Chamonix. A 4th place finish for @sylvaincachard, a career best in Mont-Blanc. 6th and 7th for @judithwyder and @francescopuppi respectively. Bravo, team, and everyone soaring across the line 🪽 Next up: CCC® #FlyHumanFly #HOKA #LetsFlyChamonix
Aug 27, 2026 · Instagram
Every step creates a new experience. All you have to do is get out there. #HOKA
Jul 1, 2026 · Tiktok