Skip to content
HelloFresh
hellofresh.com ↗
BF2025
All brands on Black Friday

What did HelloFresh do on Black Friday?

HelloFresh's Black Friday 2025 record, as captured on November 28, 2025. Independently captured from hellofresh.com — not aggregator copy.

The offer on the day

HELLOFRESH.COM

Homepage · captured Nov 30, 2025

up to 10 Free Meals + Free Breakfast for Life

Headline offer
up to 10 Free Meals + Free Breakfast for Life
Mechanic
Discount
Scope
Select
Where it ran
online
Eligible categories
food
Shipping
—

What ran on each channel

3 channels

What HelloFresh ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

HelloFresh homepage updates

HelloFresh homepage updates capture

Captured Nov 30, 2025.

HelloFresh on paid media

HelloFresh: America's #1 Meal-Kit

Captured Nov 30, 2025.

HelloFresh on social

Giving the ultimate gift: presence. #thankful #hellofresh #mealideas

Captured Nov 26, 2025.

Wholesale and marketplace assets withheld

HelloFresh's competitive set

Benchmark on the same fields

HelloFresh’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
HelloFreshHelloFresh
88%
100%
5
This page
Blue ApronBlue Apronblueapron.com
98
Open profile →
ChefChefhomechef.com
95
Open profile →
Meal Delivery Service｜Marley SpoonMeal Delivery Service｜Marley Spoonmarleyspoon.com
90
Sun BasketSun Basketsunbasket.com
88
Open profile →
DinnerlyDinnerlydinnerly.com
82
Purple Carrot PlantPurple Carrot Plantpurplecarrot.com
80

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

HelloFresh on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured HelloFresh.

YearHeadline offerDepth
2025up to 10 Free Meals + Free Breakfast for Life—

What teams ask about Black Friday 2025

Answered from our data
Does HelloFresh offer Black Friday discounts?
Yes — on November 28, 2025, HelloFresh ran up to 10 Free Meals + Free Breakfast for Life.
How deep was HelloFresh's Black Friday discount?
No discount depth was captured for HelloFresh on November 28, 2025.
What promotional mechanic did HelloFresh use for Black Friday?
HelloFresh ran Black Friday 2025 as "Discount."
Was HelloFresh's Black Friday discount sitewide or limited to select items?
HelloFresh's Black Friday 2025 discount was on select items.
Is HelloFresh's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did HelloFresh use for Black Friday?
HelloFresh's Black Friday 2025 offer was eligible on: online.