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Helix Sleep
helixsleep.com ↗
BF2025
All brands on Black Friday

What did Helix Sleep do on Black Friday?

On November 28, 2025, Helix Sleep ran up to 20% off on select collections, via "Sale: Select Products." Independently captured from helixsleep.com — not aggregator copy.

The offer on the day

HELIXSLEEP.COM

Homepage · captured Nov 30, 2025

20% off on Mattress with code NYS20

20%

Depth on the day

Depth on the day

20%

▼ -7.3 pts · vs its active-promo avg

Vs discounters

-23 pts

▼ below avg · 43% among discounters

Headline offer
20% off on Mattress with code NYS20
Mechanic
Sale: Select Products
Scope
Collection
Where it ran
—
Eligible categories
Mattress
Shipping
—

What ran on each channel

4 channels

What Helix Sleep ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Helix Sleep homepage updates

Helix Sleep homepage updates capture

Captured Nov 30, 2025.

Helix Sleep on email

LIMITED OFFER! 0% APR* for 36 months

Captured Nov 29, 2025.

Helix Sleep on paid media

Helix Sleep on paid media capture

Captured Nov 29, 2025.

Helix Sleep on social

What are you thankful for this Thanksgiving? 🦃🍂 We’re thankful for things like great sleep, waking up feeling refreshed, and being able to make mattresses that are customized to your sleep style and preference! Happy thanksgiving to all! 🧡 #thanksgiving #greatsleep #thankful

Captured Nov 27, 2025.

Wholesale and marketplace assets withheld

Helix Sleep's competitive set

Benchmark on the same fields

Helix Sleep’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Helix SleepHelix Sleep
27%
50%
4
This page
WinkBedsWinkBedswinkbeds.com
95
Dream Cloud SleepDream Cloud Sleepdreamcloudsleep.com
92
Open profile →
Nectar SleepNectar Sleepnectarsleep.com
90
Open profile →
SaatvaSaatvasaatva.com
88
Open profile →
Sleep NumberSleep Numbersleepnumber.com
86
Open profile →
CasperCaspercasper.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Helix Sleep on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Helix Sleep.

YearHeadline offerDepth
202520% off on Mattress with code NYS2020%

What teams ask about Black Friday 2025

Answered from our data
Does Helix Sleep offer Black Friday discounts?
Yes — on November 28, 2025, Helix Sleep ran 20% off on Mattress with code NYS20.
How deep was Helix Sleep's Black Friday discount?
Helix Sleep's peak Black Friday 2025 discount was 20%. — 23 points shallower than the average among brands that discounted that day.
What promotional mechanic did Helix Sleep use for Black Friday?
Helix Sleep ran Black Friday 2025 as "Sale: Select Products."
Was Helix Sleep's Black Friday discount sitewide or limited to select items?
Helix Sleep's Black Friday 2025 discount was on select collections.
Is Helix Sleep's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Helix Sleep use for Black Friday?
The channels Helix Sleep's Black Friday offer ran on were not captured.