What did GORUCK do on Black Friday?
On November 28, 2025, GORUCK ran up to 50% off sitewide, via "Discount." Independently captured from goruck.com — not aggregator copy.
The offer on the day
GORUCK.COM
Homepage · captured Nov 30, 2025
50% OFF
50%
Depth on the day
Depth on the day
50%
▲ +26.5 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% OFF
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat GORUCK ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
GORUCK homepage updates
GORUCK homepage updates capture
Captured Nov 30, 2025.
GORUCK on paid media
Save up to 50% on GORUCK rucks, apparel, footwear, and training gear
Captured Nov 30, 2025.
GORUCK on social
Rucking Weight Vest + Curved Plate Pair. Your size. Your weight. Only $125. We built the Rucking Weight Vest to solve real problems, fit, comfort, breathability, and stability under load. That’s innovation earned through thousands of miles and thousands of workouts, not marketing buzzwords. Paired with our curved plates, the vest stays locked in, helping you move naturally and breathe better as effort rises. Train harder, move stronger, breathe better.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
GORUCK's competitive set
Benchmark on the same fieldsGORUCK’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
MYSTERY RANCH Backpacksmysteryranch.com
wild gymwildgym.com
5.11 Tactical®511tactical.com
Eberlestockeberlestock.com
EVERGOODSevergoods.us
Kifaru Intlkifaru.netMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
GORUCK on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured GORUCK.
What teams ask about Black Friday 2025
Answered from our data- Does GORUCK offer Black Friday discounts?
- Yes — on November 28, 2025, GORUCK ran 50% OFF.
- How deep was GORUCK's Black Friday discount?
- GORUCK's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did GORUCK use for Black Friday?
- GORUCK ran Black Friday 2025 as "Discount."
- Was GORUCK's Black Friday discount sitewide or limited to select items?
- GORUCK's Black Friday 2025 discount was sitewide.
- Is GORUCK's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did GORUCK use for Black Friday?
- GORUCK's Black Friday 2025 offer was eligible on: online, app, in-store.