GORUCK’s marketing, tracked daily.
The latest creative GORUCK puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 9, 2026
Email
Raising them right!
Aug 8, 2026
Paid media
MetaYour phone is training your posture. Rucking can help change that.
Aug 3, 2026
Social
InstagramHuge news. 🇬🇧 I am officially taking over as Director, Growth & Community UK for @goruck This is a massive, natural next step for me. I’ve been a proud friend of the brand for the last six years, working closely with founders Jason and Emily, and building incredible synergy with the GORUCK team over in the US. I’ve trusted this indestructible gear to break world records and complete a world-first 1,000-mile ruck/tab. Now, I’m leading the official UK expansion and community growth. We are here to dominate - Gym owners, bootcamp organisers, ruck club leaders, and event directors: If you want to work with GORUCK, elevate your community, or secure official gear sponsorships, DM me directly. Let’s get to work.
Aug 7, 2026
What we track on GORUCK
ShopVision captures the public marketing we see from GORUCK every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does GORUCK use?
All channelsPaid media is GORUCK's most-used channel. Jump to a channel below, or read straight down.
GORUCK homepage updates
83 capturedGORUCK on email
33 capturedRaising them right!
Aug 8, 2026
The sign you’ve been waiting for.
Aug 5, 2026
ROUND-UP: NYC to DC
Jul 30, 2026
BREATHE.
Jul 29, 2026
Back to School Patch Design Contest for Kids – Enter by August 10!
Jul 25, 2026
Last Call: 12 Hours Left
Jul 23, 2026
Last Call: TOMORROW 🚨
Jul 22, 2026
GEAR ROUND-UP: NEW & BACK IN STOCK
Jul 20, 2026
The last school backpack you’ll ever buy.(Guaranteed.)
Jul 16, 2026
GORUCK on paid media
296 capturedYour phone is training your posture. Rucking can help change that.
Aug 3, 2026 · Meta
Walking is easy. Rucking changes everything.
Jul 30, 2026 · Meta
How to Start Rucking in 30 Seconds
Jul 27, 2026 · Meta
Jul 21, 2026 · Meta
Add a Ruck Plate and GORUCK.
Jun 24, 2026 · Meta
Jun 23, 2026 · Meta
Spy Ruck
May 29, 2026 · Meta
May 28, 2026 · Meta
Promotional history, record by record
417 records · latest 5 shown412 more offers sit before Aug 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
GORUCK's competitive set
Benchmark on the same fieldsGORUCK’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
GORUCK on social
105 capturedHuge news. 🇬🇧 I am officially taking over as Director, Growth & Community UK for @goruck This is a massive, natural next step for me. I’ve been a proud friend of the brand for the last six years, working closely with founders Jason and Emily, and building incredible synergy with the GORUCK team over in the US. I’ve trusted this indestructible gear to break world records and complete a world-first 1,000-mile ruck/tab. Now, I’m leading the official UK expansion and community growth. We are here to dominate - Gym owners, bootcamp organisers, ruck club leaders, and event directors: If you want to work with GORUCK, elevate your community, or secure official gear sponsorships, DM me directly. Let’s get to work.
Aug 7, 2026 · Instagram
We’ve been making the toughest training sandbags for 13 years. If you’ve been waiting for a sign from the universe to finally start sand training, this is it. You already have a 40lb sandbag, you say? Well, here’s the universe saying it’s time to get a 60lb sandbag—you know you need to, and the universe does too. Already have a 60lb sandbag? You know what the universe has to say about that, right?: 80lbs. If you need further convincing, our training sandbags were just named Best Outdoor Sandbag by Men's Health, so, there’s that. https://www.goruck.com/collections/sand-training
Aug 5, 2026 · Facebook
The Give Team | BE STRONG! GIVE MORE! HQ Workout & Premiere of 54 | Something To Give
Aug 3, 2026 · Facebook
Slick Fridays, HQ.
Jul 31, 2026 · Facebook
RUCK OR DIE NYC > DC For those seeking a more honest relationship with the universe. We meet on a street corner at 0100 hours—details not forthcoming. We run the streets through the night; we carry the weight, we do the work, we chase the sunrise together. This is a place where vulnerability is strength, where strangers become fast friends, and the weight gets a bit lighter. Nothing is extracted—everything is infused: you either deal with it, or it deals with you. The new day starts with cold beer, gratitude, and handshakes. Ruck Together or Die Alone. More RUCK OR DIE Tour Dates coming soon... Stay tuned.
Jul 30, 2026 · Facebook
DC Sunrise. Ruck or Die, Class 002.
Jul 28, 2026 · Facebook
Ruck or Die 002: 7/28 DC: 0100 Hours (1 am): Monday Fucking Night, Tuesday Fucking Morning! For those seeking a more honest relationship with the universe. https://www.goruck.com/products/ruck-or-die
Jul 27, 2026 · Facebook
Ruck Together or Die Alone. Ruck or Die, Class 001, NYC.
Jul 25, 2026 · Facebook
X-MAS in July Ends Tonight! This is it. One of our biggest sales of the year shuts down tonight. X-Mas in July is when our community stocks up on training gear, outfits their garage gyms for the end of summer, and gets Christmas shopping done super early. Whatever you need our indestructible training and travel gear for...today is the last day to save. https://www.goruck.com/collections/deals
Jul 23, 2026 · Facebook
100LB Coyote Sand Tombstone We’ve been testing our giant Tombstones for a while now to ensure they live up to our Special Forces quality standards. Test your strength, reap the benefits of loaded carries, and up the ante on your workouts with our Sand Tombstones. Built out of 1000D Cordura, our Tombstones can withstand constant abuse no matter the environment and we’ll guarantee that sand won’t escape due to the multilayer closure system. Filling them with sand makes them portable for training on the go and changing up your workout routine. The toughest Sand Tombstone ever built, backed by our Lifetime Guarantee. https://www.goruck.com/products/sand-tombstones?variant=48806386958436
Jul 22, 2026 · Facebook
Oh the glory of summer in Florida. It’s “Africa hot”, so you sweat a lot and you know you did something when you’re done. We’re down here living the life and loving it, AND keeping our heads facing out: Planning for the launch of RUCK OR DIE 001 in NYC Friday night (technically 0100 Saturday). If you want a Time Machine to hope, optimism, and the glory of the human spirit staring right back at you, this is it. Just come ready to ruck. There will be a couple other cities with fast follow-ons, so stay tuned. (DC, Greenville, St. Augustine - looking at you first for July/August). Launching a new heritage design of shoes (with hardcore rucking performance in mind) we’ve been working on for years (in August). I’ve put thousands of miles on mine and worn them with a suit (yes, seriously) and they’re glorious. Started selling 40 LBS Simple Sandbags to Military units so they can implement the new PT test. We’re always loyal to the mission. And the gear engine never stops… goruck.com
Jul 21, 2026 · Facebook
Bow Surfing 🏄 If you have ever experienced “buck fever,” this is a drill that will emulate just that. Controlled shots are what we all strive for as bowhunters but I believe in certain hunting situations a command shot is necessary. 🤘🏹
Jul 17, 2026 · Instagram