GORUCK’s marketing, tracked daily.
The latest creative GORUCK puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
I knew Mike V before there was a job.
Sep 25, 2026

Paid media
MetaAdd a Ruck Plate and GORUCK.
Sep 2, 2026

Social
InstagramThe Ruck Shuffle lives in that space right between walking and running. But it’s not lame like jogging. In Special Forces, we learned early on that full-blown running with a heavy load on your back is a no-go. Do NOT ruck run, that’s bad. SF doctrine relies on the Ruck Shuffle. It sits right in that sweet spot around 75% effort. It’s not a max-effort sprint, but an aerobic output you can lock into and sustain “forever.” If you’re out there jogging an 8–9 minute mile, you might as well put 30 lbs on your back and ruck shuffle instead. You get your heart rate up and your blood pumping, all without the joint-crushing impact of running. WHY WE RUCK SHUFFLE: * Pump Blood Faster – Jacks your heart rate up into the ideal aerobic zone. * Crush Calories – Burns massive energy without wasted vertical bounce. * Build Real Stamina – Trains the engine without overloading the chassis. * Save Your Knees – Move fast over long distances today so you can ruck again tomorrow. Most days I ruck 45 lbs. On heavy days, it’s 60 lbs. But on days when my heart wants more of a workout than my shoulders do, I drop the weight to 30 lbs and Ruck Shuffle. This is exactly how we roll at Ruck or Die. If you’ve been rucking for a while and want to test yourself in a new way, this is your challenge: lower the weight, lock into 75%, and go faster. See how far you can go. In life and with the Ruck Shuffle. — @jasonjmccarthy Watch the Ruck Shuffle Explained Video Here:
Sep 25, 2026
What we track on GORUCK
ShopVision captures the public marketing we see from GORUCK every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does GORUCK use?
All channelsPaid media is GORUCK's most-used channel. Jump to a channel below, or read straight down.
GORUCK homepage updates
82 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 3%· vs prior 30d
GORUCK on email
38 capturedCadence
~3.5/ wk
Last 30 days
15
▲ 67%· vs prior 30d

I knew Mike V before there was a job.
Sep 25, 2026

Not Walking. Not Running. Definitely NOT Jogging.
Sep 24, 2026

What the hell is Mike V doing at GORUCK?
Sep 22, 2026

RESTOCKED: Tri-BlendX Graphic Tees ⚡
Sep 18, 2026

Keep Doing the Hard Things
Sep 15, 2026

TONIGHT. Ruck or Die 004 - NYC
Sep 13, 2026

25 Years Later
Sep 10, 2026

Never Forget.
Sep 9, 2026

Weekly Gear Check: All Seasons
Sep 8, 2026

Nothing Else Matters, by Mike V.
Sep 4, 2026

The Reviews Are In...⚔️
Sep 3, 2026

Find an Event: 25th Anniversary of 9/11
Sep 1, 2026
GORUCK on paid media
245 capturedCadence
~1.4/ wk
Last 30 days
6
Top platform

Add a Ruck Plate and GORUCK.
Sep 2, 2026 · Meta

Add Weight, Get Strong.
Aug 27, 2026 · Meta

Aug 13, 2026 · Meta

Aug 12, 2026 · Meta

Your phone is training your posture. Rucking can help change that.
Aug 3, 2026 · Meta

Walking is easy. Rucking changes everything.
Jul 30, 2026 · Meta

How to Start Rucking in 30 Seconds
Jul 27, 2026 · Meta

Jul 21, 2026 · Meta

Add a Ruck Plate and GORUCK.
Jun 24, 2026 · Meta
Promotional history, record by record
63 records · latest 3 shown60 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
GORUCK's competitive set
Benchmark on the same fieldsGORUCK’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
GORUCK on social
115 capturedCadence
~9.1/ wk
Last 30 days
39
▲ 18%· vs prior 30d
Top platform
Instagram
The Ruck Shuffle lives in that space right between walking and running. But it’s not lame like jogging. In Special Forces, we learned early on that full-blown running with a heavy load on your back is a no-go. Do NOT ruck run, that’s bad. SF doctrine relies on the Ruck Shuffle. It sits right in that sweet spot around 75% effort. It’s not a max-effort sprint, but an aerobic output you can lock into and sustain “forever.” If you’re out there jogging an 8–9 minute mile, you might as well put 30 lbs on your back and ruck shuffle instead. You get your heart rate up and your blood pumping, all without the joint-crushing impact of running. WHY WE RUCK SHUFFLE: * Pump Blood Faster – Jacks your heart rate up into the ideal aerobic zone. * Crush Calories – Burns massive energy without wasted vertical bounce. * Build Real Stamina – Trains the engine without overloading the chassis. * Save Your Knees – Move fast over long distances today so you can ruck again tomorrow. Most days I ruck 45 lbs. On heavy days, it’s 60 lbs. But on days when my heart wants more of a workout than my shoulders do, I drop the weight to 30 lbs and Ruck Shuffle. This is exactly how we roll at Ruck or Die. If you’ve been rucking for a while and want to test yourself in a new way, this is your challenge: lower the weight, lock into 75%, and go faster. See how far you can go. In life and with the Ruck Shuffle. — @jasonjmccarthy Watch the Ruck Shuffle Explained Video Here:
Sep 25, 2026 · Instagram
I met Mike V 15 years ago in a parking lot in Las Vegas. I didn’t really know who he was, and I didn’t really care. His GR1 was stuffed with bricks like everyone else’s and I knew he was coming back from some kind of injury, but weren’t we all — those of us lucky enough to still be alive, anyway. We did not hit it off immediately. We were at a nice park with a nice pond and a nice trail around it. It was very civilized, probably too nice for guys like us. Our first three hours were full of bear crawls and crab walks and so many animals you’d swear we were at the zoo. There was a lot of shock and a lot of disbelief, but at least we were in it together, on our terms. Civilized families were having picnic dinners and laughing with joy as the sun was finally going down and Mike V and his class were probably the first humans to join the ducks and all their duck shit in that nice pond. Some kids gathered around to watch and they laughed and pointed and asked perfectly sane questions of the insane, such as why are you doing this? I just smiled back, and the class erupted in laughter, and for the next fourteen hours we had the universe to ourselves. Mike V and I got to have an honest look at each other, and 15 years later very little has changed. Cold beers taste better in Normandy after a 50 Miler, and we’ve still got rucks on our backs, chasing sunrises together all over the world. To welcome Mike V to GORUCK as our Chief Brand Officer is like welcoming him home. The “brand” of GORUCK is a pretty simple thing. We want to be where the human spirit burns brightest, and keep doing that for all the days of our lives, and we hope you’ll join us. — jason @mikevallely @goruck #GORUCK
Sep 24, 2026 · Instagram
RUCK THE CITY with us on October 10. . The opening event of our nationwide series kicks off next month in partnership with @goruck. . Fulfill every New Yorkers bucket list moment of walking from the top of Manhattan to the bottom in a 13-mile ruck to raise awareness for depression. . Depression is no solo walk. We share the load and carry the weight, together. . All proceeds go to the @hope_hdrf . 🔗 in bio #PerfectDays #ruck #goruck #depression #nyc
Sep 23, 2026 · Instagram
I started in 2011 with duct-taped bricks in a GR1—pounding pavement with purpose. Legs and lungs and joy. People thought I was crazy. Through the pandemic, my daughter Lucy and I shouldered the weight and logged the long, hard miles together. In 2024, we traveled to Normandy on the 80th anniversary of D-Day to Ruck 80K. A bond. Rucking brings people together. For me, it is so much more than a daily practice—it is a passion and an essential part of who I am. The Rucking Revolution isn’t just a movement I participate in; it’s a calling. Join me: @goruck
Sep 22, 2026 · Instagram
Ruckin’ and rollin’ through the The Salvation Army of Northeast Florida Brew Ruck! 🍻 Massive thanks to the incredible crews at INK FACTORY BREWING, Green Room Brewing, and Southern Swells Brewing Co. for hosting us! ⚡️
Sep 21, 2026 · Facebook
MODERN PERFORMANCE. OLD-SCHOOL ATTITUDE. The Mackall 45 is battle-tested. Fresh out of the box and through the night on Ruck or Die, plus 24 hours on NYC concrete during the 9/11 Heavy Challenge. Intentionally designed to support heavy Rucks, stay comfortable for 24+ hours on your feet, and go anywhere — with a suede & leather-accented upper that pays homage to generations past, it is truly one pair of shoes to rule them all. https://www.goruck.com/products/mackall-45-americana
Sep 18, 2026 · Facebook
FROM THE VAULT … GRAPHIC TEE RESTOCK We’ve opened the vault and brought back a restock of classic GORUCK Graphic Tees. Built to handle daily abuse and soft enough for recovery. Available now in a full range of colors, sizes, and designs. https://www.goruck.com/collections/graphic-tees
Sep 17, 2026 · Facebook
Learn how to master the Ruck Shuffle (also known as the "Battle Shuffle"). The Ruck Shuffle sits right between traditional rucking and running—allowing you to elevate your heart rate, burn calories, and build endurance without putting excessive impact and force load on your knees and joints. In this video, we break down proper rucking form, gear recommendations, and key movement techniques to help you move faster and stay comfortable over long distances. Key Takeaways for Ruck Shuffling: 1. Cinch it Tight: Keep your ruck high on your back so it doesn't bounce side-to-side or up-and-down. 2. Ditch the Hip Belt: Shuffling requires hip movement; a hip belt can compress your stomach and restrict breathing. 3. Keep Feet Low: Dragging or keeping feet close to the ground reduces the energy cost and impact on your knees compared to galloping or running. 4. Eyes on the Horizon: Keep your head high and chest open to optimize airflow and prevent neck strain.
Sep 16, 2026 · Youtube
Volume ON 🔊😂 My favorite thing about being a coach simplifying the hard stuff and giving my people permission to have fun. Bc the more you can put a person at ease, the more available they are to learn and to accept that they are strong enough to do what you’re asking them to do. We even put a @goruck on every woman this session to up the stakes… so they trained in a system they never had before w/ complete curiosity and a desire to dig into the challenge. This was no accident. Set the tone at the top, coaches.✨💪 🎥 @bymarcella.photography
Sep 15, 2026 · Instagram
NYC 9/11 Challenge. Never Forget.
Sep 13, 2026 · Facebook
25 years ago marked the defining moment of my life and of so many others. I tell my children there was life before 9/11 and life after 9/11. We were forever changed that day. It’s important to never forget and to move forward, together.
Sep 11, 2026 · Instagram
25 YEARS LATER It almost feels like Pearl Harbor. Images of a tragedy from someone else’s life, from a different generation long ago in a country I love. We were different then, and so was I. Revenge is not all consuming anymore, and time has dulled my memory of just how raw it felt to be alive that day. Somewhere deep down, though, I remember everything, exactly as it felt, and that’s not something I want to dig up. It’s simply too hard. All these years later, the pain has evolved, and there was a silver lining. Millions of us would choose to serve our country in a time of war, naive and indifferent to what it would cost us. Namely, a lot. But what we gained was far greater. To know the people we know, to see the heroic acts of service in our country and abroad. I find a lot of peace and it fills me with hope and optimism to know how strong the foundation of our people, and our country is. Then, as now. As 9/11 is upon us, our path is to honor those who served, to honor our country’s indomitable spirit and a world of friends who supported us (they played the National Anthem in front of Buckingham Palace and our nation wept in gratitude), and to celebrate the lives of all who sacrificed for our way of life. They inspired us then, and they inspire us now. May we Never Forget. — Jason McCarthy cofounder, GORUCK Find A 9/11 Event Near You: https://www.goruck.com/collections/events
Sep 10, 2026 · Facebook