What did Goop do on Black Friday?
On November 28, 2025, Goop ran up to 30% off on select items, via "Discount." Independently captured from goop.com — not aggregator copy.
The offer on the day
GOOP.COM
Homepage · captured Nov 30, 2025
30% off
30%
Depth on the day
Depth on the day
30%
▼ -19.3 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online
- Eligible categories
- goop lineup
- Shipping
- —
What ran on each channel
3 channelsWhat Goop ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Goop homepage updates
Goop homepage updates capture
Captured Nov 30, 2025.
Goop on paid media
Goop, Inc.
Captured Nov 26, 2025.
Goop on social
GP, spotted in GWYN. discover her essentials for transitioning to winter, packing for a warm-weather getaway, or hosting over the holidays — all 30% off on goop.com with code CYBER30. ends 11/30.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Goop's competitive set
Benchmark on the same fieldsGoop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The Detox Marketthedetoxmarket.com
Beauty Heroesbeauty-heroes.com
Honest Coffee Roastershonest.coffee
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Goop on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Goop.
What teams ask about Black Friday 2025
Answered from our data- Does Goop offer Black Friday discounts?
- Yes — on November 28, 2025, Goop ran 30% off.
- How deep was Goop's Black Friday discount?
- Goop's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Goop use for Black Friday?
- Goop ran Black Friday 2025 as "Discount."
- Was Goop's Black Friday discount sitewide or limited to select items?
- Goop's Black Friday 2025 discount was on select items.
- Is Goop's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Goop use for Black Friday?
- Goop's Black Friday 2025 offer was eligible on: online.