Goop’s marketing, tracked daily.
The latest creative Goop puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 8, 2026
Email
the Tuesday newsletter
Sep 8, 2026
Paid media
Metashop now.
Sep 7, 2026
Social
Tiktokthe labor day sale is here, and naturally, we’re starting with the isla cardigan. soft italian wool-cashmere, a cozy rounded shape, and the kind of layer that works with everything from jeans and trousers to shorts while it’s still warm. the only question: which color are you choosing? shop it now for 30% off on goop.com. #goop #gwynofficial @Gwyneth Paltrow
Sep 6, 2026
What we track on Goop
ShopVision captures the public marketing we see from Goop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 8, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Goop use?
All channelsPaid media is Goop's most-used channel. Jump to a channel below, or read straight down.
Goop homepage updates
88 capturedGoop on email
11 captured
Goop on paid media
227 capturedshop now.
Sep 7, 2026 · Meta
last chance—30% off.
Sep 6, 2026 · Meta
the labor day sale
Sep 5, 2026 · Meta
the labor day sale
Sep 4, 2026 · Meta
coming soon.
Sep 2, 2026 · Meta
sign up for early access.
Aug 31, 2026 · Meta
Aug 28, 2026 · Meta
microderm instant glow exfoliator
Aug 27, 2026 · Meta
Aug 25, 2026 · Meta
microderm instant glow exfoliator
Aug 24, 2026 · Meta
The Best Beach Sweaters to Buy and Wear for Summer 2026 | goop
Aug 20, 2026 · Meta
Black Pepper + Ginger Grounding Body Wash | goop
Aug 19, 2026 · Meta
Promotional history, record by record
90 records · latest 5 shown85 more offers sit before Sep 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Goop's competitive set
Benchmark on the same fieldsGoop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The Detox Marketthedetoxmarket.com
Beauty Heroesbeauty-heroes.com
Honest Coffee Roastershonest.coffee
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Goop on social
179 capturedthe labor day sale is here, and naturally, we’re starting with the isla cardigan. soft italian wool-cashmere, a cozy rounded shape, and the kind of layer that works with everything from jeans and trousers to shorts while it’s still warm. the only question: which color are you choosing? shop it now for 30% off on goop.com. #goop #gwynofficial @Gwyneth Paltrow
Sep 6, 2026 · Tiktok
your sun sign can tell you a lot about love. your birth chart can tell you much more. from the way you give and receive affection to what sparks chemistry and the qualities you seek in a partner, astrologer grace mcgrade breaks down the placements that can offer a deeper understanding of what you actually need in a relationship. find the full guide at the link in bio.
Sep 4, 2026 · Instagram
a very good day to restock your cleanser. daily detox foaming cleanser leaves skin feeling deeply clean, soft, and refreshed—never tight or stripped. on sale today only, exclusively at @ultabeauty for 21 days of beauty.
Sep 2, 2026 · Tiktok
a morning routine made for radiant, summer skin. cleanse with daily detox foaming cleanser, brighten with 20% vitamin c+ advanced brightening serum and vita-c brightening eye cream, then layer on 72-hour supercharged hydrating water-cream for lasting hydration. the final step: spf, always. #goop @oskinadya
Sep 1, 2026 · Tiktok
september offers something we could all use: a little calm. virgo season invites us to slow down, tend to the details, and bring more intention to the everyday. then, mid-month, uranus stations retrograde in gemini, turning our attention toward technology, progress, and what we may be giving up in the name of convenience. read your full horoscope at the link in bio.
Aug 31, 2026 · Facebook
@gabrigofis starts the day with pilates in sweatpants, her wedding-day lip combo, and a cult-favorite hair towel. the content creator and substack writer walks us through the rituals that have helped her love her mornings: moving before screen time, keeping skin care simple, and relying on a handful of beauty staples for an effortless, sunkissed look. find her full ritual at the link in bio.
Aug 29, 2026 · Instagram
tierras villas isn’t quite a hotel—and that’s the point. created by two sisters who grew up in their family’s hotel nearby, the five private villas are set into a hillside above the cretan sea and offer the kind of privacy that makes it easy to spend days without seeing another guest. each has its own 35-foot infinity pool, chef’s kitchen, shaded terraces, and sweeping sea views—with acro suites just below for lunch, pilates, or a visit to the byzantine-inspired hammam. read the full story at the link in bio.
Aug 28, 2026 · Instagram
are you rushing your cleanse? most of us treat face washing like the step before the skin care starts. but according to the experts, a proper cleanse is a treatment in itself—and giving it a full 45 to 60 seconds can make a difference. two skin experts share the cleansing rules worth following, from how long to wash to the technique that can help leave skin luminous, supple, and balanced. read more at the link in bio.
Aug 27, 2026 · Instagram
📈 Another positive Google Ads report, and even better feedback from the client. After seeing more clicks and more conversions while spending a little less overall than the previous reporting period, this Google Ads client shared: “We’re growing and are a bigger and better business than we have ever been, so I am very happy.” It’s great to see the campaigns delivering better value, and even better to hear that business is going so well. 🚀 Want to see what Google Ads could do for your business? Let’s talk.
Aug 26, 2026 · Linkedin
shower sex: better in theory than in practice? not necessarily. certified clinical sexologist myisha battle shares the simple upgrades that can make all the difference, from choosing the right lube to finding positions that actually work. read her secrets to great shower sex at the link in bio.
Aug 24, 2026 · Instagram
the art of the lazy-fancy lunch: a beautiful table, an abundant menu, and plenty of time to actually enjoy your guests. entertaining expert and event designer Olivia Muniak has mastered the balance between elegant and relaxed. here, she shares her formula for pulling it off, from building the perfect grazing table to thoughtful hosting details that make guests feel right at home. read her tips and find her go-to recipes at the link in bio.
Aug 22, 2026 · Facebook
A powerful two-step system to target key signs of premature aging and support skin longevity.
Aug 21, 2026 · Pinterest