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Goop
goop.com ↗

Goop’s marketing, tracked daily.

The latest creative Goop puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Goop

ShopVision captures the public marketing we see from Goop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Goop use?

All channels

Paid media is Goop's most-used channel. Jump to a channel below, or read straight down.

Goop homepage updates

87 captured

Cadence

~6.8/ wk

Last 30 days

29

▼ 3%· vs prior 30d

Goop on email

18 captured

Cadence

~4.2/ wk

Last 30 days

18

New· vs prior 30d

Goop on social

195 captured

Cadence

~11/ wk

Last 30 days

45

Top platform

Pinterest

Goop's competitive set

Benchmark on the same fields

Goop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
GoopGoop
52%
100%
4
This page
CredoCredocredobeauty.com
90
Open profile →
The Detox MarketThe Detox Marketthedetoxmarket.com
88
Beauty HeroesBeauty Heroesbeauty-heroes.com
85
PORTERPORTERnet-a-porter.com
85
Open profile →
Honest Coffee RoastersHonest Coffee Roastershonest.coffee
82
The Honest CompanyThe Honest Companyhonest.com
82
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.