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Goop
goop.com ↗

Goop’s marketing, tracked daily.

The latest creative Goop puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Goop

ShopVision captures the public marketing we see from Goop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Goop use?

All channels

Paid media is Goop's most-used channel. Jump to a channel below, or read straight down.

Goop homepage updates

86 captured

Cadence

~7.0/ wk

Last 30 days

30

—· vs prior 30d

Goop on email

53 captured

Cadence

~6.1/ wk

Last 30 days

26

▲ 73%· vs prior 30d

Goop on social

146 captured

Cadence

~14/ wk

Last 30 days

61

▲ 27%· vs prior 30d

Top platform

Instagram

Goop's competitive set

Benchmark on the same fields

Goop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
GoopGoop
60%
80%
4
This page
Violet GreyViolet Greyvioletgrey.com
95
CredoCredocredobeauty.com
92
Open profile →
The Detox MarketThe Detox Marketthedetoxmarket.com
90
CAP BeautyCAP Beautycapbeauty.com
88
Honest Coffee RoastersHonest Coffee Roastershonest.coffee
85
The Honest CompanyThe Honest Companyhonest.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.