What did Glow Recipe do on Black Friday?

Homepage · captured Nov 30, 2025

35% off on Advent Calendar

35%

Depth on the day

Headline offer

35% off on Advent Calendar

Mechanic

Sale: Single Product

Scope

Select

Where it ran

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Eligible categories

Not specified

Shipping

—

What Glow Recipe ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Glow Recipe homepage updates

Glow Recipe homepage updates capture

Captured Nov 30, 2025.

Glow Recipe on paid media

Glow Recipe on paid media capture

Captured Nov 28, 2025.

Glow Recipe on social

Winter is officially here, and we need to know: what’s keeping your skin glowing through the cold? 🥶 And if it’s almost empty… our 20% off sitewide (excluding kits), 30% off select items, and free shipping deal says hi and don’t forget… 💜 Spend $85+ and get a FREE mini Plum Plump Cream ☀️ Spend $120+ and get a FREE full-size Hue Drops in Sun Glow and a mini Plum Plump Cream

Captured Nov 30, 2025.

Glow Recipe’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Glow Recipe

20%

25%

5

This page

Peach & Lilypeachandlily.com

—

—

—

98

Open profile →

Summer Fridayssummerfridays.com

—

—

—

95

Open profile →

INNBEAUTY PROJECTinnbeautyproject.com

—

—

—

94

Tower 28 Beautytower28beauty.com

—

—

—

92

Open profile →

Bubble Skincarehellobubble.com

—

—

—

91

KraveBeautykravebeauty.com

—

—

—

90

The same single day measurement, every year we have captured Glow Recipe.

Does Glow Recipe offer Black Friday discounts?

Yes — on November 28, 2025, Glow Recipe ran 35% off on Advent Calendar.

How deep was Glow Recipe's Black Friday discount?

Glow Recipe's peak Black Friday 2025 discount was 35%. — 8 points shallower than the average among brands that discounted that day.

What promotional mechanic did Glow Recipe use for Black Friday?

Glow Recipe ran Black Friday 2025 as "Sale: Single Product."

Was Glow Recipe's Black Friday discount sitewide or limited to select items?

Glow Recipe's Black Friday 2025 discount was on select items.

Is Glow Recipe's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Glow Recipe use for Black Friday?

The channels Glow Recipe's Black Friday offer ran on were not captured.