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FYE
fye.com ↗
BF2025
All brands on Black Friday

What did FYE do on Black Friday?

On November 28, 2025, FYE ran up to 25% off sitewide, via "Discount." Independently captured from fye.com — not aggregator copy.

The offer on the day

FYE.COM

Homepage · captured Nov 30, 2025

25% off

25%

Depth on the day

Depth on the day

25%

▲ +5 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer
25% off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

2 channels

What FYE ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

FYE homepage updates

FYE homepage updates capture

Captured Nov 30, 2025.

FYE on social

This holiday season, we're taking it wayyy back... Stay tuned, and remember: Be kind, rewind! 📼 #HolidayRewind #FYE #GiftGuide

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

FYE's competitive set

Benchmark on the same fields

FYE’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
FYEFYE
20%
100%
2
This page
Hot TopicHot Topichottopic.com
95
Open profile →
Entertainment EarthEntertainment Earthentertainmentearth.com
92
Open profile →
BoxLunch GiftsBoxLunch Giftsboxlunch.com
88
Open profile →
Newbury ComicsNewbury Comicsnewburycomics.com
85
Crunchyroll StoreCrunchyroll Storestore.crunchyroll.com
85
Open profile →
SideshowSideshowsideshow.com
84
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

FYE on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured FYE.

YearHeadline offerDepth
202525% off25%

What teams ask about Black Friday 2025

Answered from our data
Does FYE offer Black Friday discounts?
Yes — on November 28, 2025, FYE ran 25% off.
How deep was FYE's Black Friday discount?
FYE's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did FYE use for Black Friday?
FYE ran Black Friday 2025 as "Discount."
Was FYE's Black Friday discount sitewide or limited to select items?
FYE's Black Friday 2025 discount was sitewide.
Is FYE's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did FYE use for Black Friday?
FYE's Black Friday 2025 offer was eligible on: online, in-store, app.