FYE’s marketing, tracked daily.
The latest creative FYE puts in front of shoppers — homepage and social — captured on the day each one changed.
What we track on FYE
ShopVision captures the public marketing we see from FYE every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does FYE use?
All channelsSocial is FYE's most-used channel. Jump to a channel below, or read straight down.
FYE homepage updates
84 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Promotional history, record by record
173 records · latest 5 shown168 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
FYE's competitive set
Benchmark on the same fieldsFYE’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
FYE on social
158 capturedCadence
~12/ wk
Last 30 days
52
Top platform
Instagram
Select FYE locations are now accepting trading card grading submissions through @CGCcards, one of the leading names in third-party collectible grading 💥 Click the link in bio for more details ⚡ #CardGrading #TradingCards #TCG
Sep 25, 2026 · Instagram
What's a bat's favorite vinyl? Night Moves, duh! 🦇 Shop our exclusive Warmies Bat AND vinyl in stores & online now #LinkInBio #Plush #Spooky #SpookyPlush #Halloween
Sep 24, 2026 · Instagram
This or That: K-Pop Edition 🎤👀 Drop your pick in the comments 🗨️ Shop #KPop online: https://brnw.ch/21x5URr
Sep 23, 2026 · Facebook
The #P30th celebration is coming to FYE Woodfield! 🎷 Join members of the Blueshift Big Band at Woodfield Mall in Schaumburg, IL, on Saturday, October 3 at 11 AM for a special live performance and your chance to win a signed FYE-Exclusive Persona 30th Anniversary Jazz Vinyl. Plus, shop Persona merch and vinyl in-store while you’re there! See you soon! #P30th #Persona
Sep 22, 2026 · Instagram
What did you get?? 👀 Shop Blind Boxes: https://brnw.ch/21x5RjR #BlindBoxes #BlindBox #Godzilla #RabbitKiki
Sep 21, 2026 · Facebook
Helluva good day to stop by FYE 😈 #Hellaverse #HelluvaBoss #HazbinHotel
Sep 20, 2026 · Instagram
Saturdays call for sweet treats 🍬 Which one are you choosing? Comment below 👇
Sep 19, 2026 · Instagram
#ACOTAR fans, rejoice ✨ A Court of Thorns and Roses merch is making it's way to stores as we speak 🌹 Stay tuned for more #Booktok finds at FYE...👀 https://brnw.ch/21x5NNV
Sep 18, 2026 · Facebook
What's this? What's this? There's ornaments everywhere! 🎄 Shop all-new ornaments at FYE 🎁 #Holidays #NightmareBeforeChristmas #JackSkellington
Sep 17, 2026 · Instagram
30 years of Pokémon calls for a celebration! ⚡🎉 Shop Pokémon favorites at FYE, in-store & online now Link in bio #Pokemon #Pokemon30th #Pikachu
Sep 16, 2026 · Instagram
Butterfly in the skyy...only one ninety-nineee 📚 ICYMI: All used paperback books are $1.99 at FYE 📘 | In-store only, see associate for details #Books #BookClub #BookTok
Sep 15, 2026 · Instagram
Can't talk right now, some icons just arrived from @Youtooz 🤳 #SmilingFriends #AdventureTime #Plush
Sep 14, 2026 · Instagram