FYE’s marketing, tracked daily.
The latest creative FYE puts in front of shoppers — homepage and social — captured on the day each one changed.
What we track on FYE
ShopVision captures the public marketing we see from FYE every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does FYE use?
All channelsSocial is FYE's most-used channel. Jump to a channel below, or read straight down.
FYE homepage updates
84 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 15%· vs prior 30d
Promotional history, record by record
207 records · latest 5 shown202 more offers sit before Sep 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
FYE's competitive set
Benchmark on the same fieldsFYE’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
FYE on social
172 capturedCadence
~12/ wk
Last 30 days
53
Top platform
Instagram
Happy #ShareYourCareDay, a celebration of caring powered by @CareBears! 🌈🎉 Today, we encourage everyone to spread care, kindness, and happiness through small acts that make a big difference. 💖 Whether it's volunteering, checking in on a friend, lending a helping hand, or simply sharing a smile, Share Your Care Day is about making the world a better place, one act of kindness at a time! ✨ #ShareYourCare #ShareYourCareDay #CareBears
Sep 10, 2026 · Instagram
We interrupt your scroll to bring you a very important message: GHOSTFACE LIVES 🔪 #LinkInBIo #Halloween #Ghostface #SpookySeason #Horror
Sep 9, 2026 · Instagram
The spooky cuties are BACK 🧛😈 Shop Halloween Spudsters & Palm Pals in stores now 👻 #HalloweenPlush #PalmPals #Spudsters #SpookySeason
Sep 8, 2026 · Instagram
Celebrate 30 years of Persona at FYE 🎉 In collaboration with @ATLUS_west, we're bringing the #P30th celebration to stores nationwide beginning Sunday, September 20th. Visit any FYE from 9/20-10/30 for a curated selection of Persona merchandise, including our FYE-exclusive translucent purple vinyl of the Persona 30th Anniversary Jazz album by The Blueshift Big Band, courtesy of @Iam8bit. Join us as we celebrate three decades of unforgettable characters, stories, music, and more 🥳 #P30th #Persona30th #Persona #ATLUS #FYE
Sep 7, 2026 · Instagram
No Sunday Scaries this week! Spend $30, get 25% off at FYE.com 👻
Sep 6, 2026 · Instagram
EEK! Kick off the long weekend with 25% off your order of $30 or more on FYE.com 👻
Sep 4, 2026 · Instagram
New Nee-Doh in stores SOON 🎃❄️ #NeeDoh
Sep 3, 2026 · Instagram
Bookworms, you heard it here first! All used paperback books are $1.99, only at FYE 📚 In store only. See associate for details. #books #booktok
Sep 2, 2026 · Instagram
Okay if you REALLY had to pick one, which book nook would you live in? 🏡📚 #booknooks #modelkits
Sep 1, 2026 · Instagram
We're feeling VERY lucky because new @riotsociety tees are landing in stores now 🎱🐅 #riotsociety
Aug 31, 2026 · Instagram
DONKEYYYYYY! 🫏 Shop @Super7 Shrek FUN! FUN! MINI Wave 01 in stores & online now - link in bio 🧅 #Shrek #Super7
Aug 30, 2026 · Instagram
Physical media movie night! Which one are you picking? 🎬 P.S. All used DVDs & Blu-rays are 3 for $15, only at FYE 🍿 #DVD #physicalmedia #dvdcollection #movienight
Aug 29, 2026 · Instagram