What did Free People do on Black Friday?
On November 28, 2025, Free People ran up to 50% off on select collections, via "Discount." Independently captured from freepeople.com — not aggregator copy.
The offer on the day
FREEPEOPLE.COM
Homepage · captured Nov 27, 2025
50% Off
50%
Depth on the day
Depth on the day
50%
▲ +14 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% Off
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online
- Eligible categories
- Free People, FP Movement Styles
- Shipping
- —
What ran on each channel
4 channelsWhat Free People ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Free People homepage updates
Free People homepage updates capture
Captured Nov 27, 2025.
Free People on email
ONE. DAY. ONLY.: $98 Cashmere
Captured Nov 30, 2025.
Free People on paid media
SponsoredBy Free People
Captured Nov 29, 2025.
Free People on social
🛑THIS SALE HAS ENDED🛑 Today only, shop our Cashmere Collection for $98! https://freepeople.visitlink.me/J5LaKK
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Free People's competitive set
Benchmark on the same fieldsFree People’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Free People on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Free People.
What teams ask about Black Friday 2025
Answered from our data- Does Free People offer Black Friday discounts?
- Yes — on November 28, 2025, Free People ran 50% Off.
- How deep was Free People's Black Friday discount?
- Free People's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Free People use for Black Friday?
- Free People ran Black Friday 2025 as "Discount."
- Was Free People's Black Friday discount sitewide or limited to select items?
- Free People's Black Friday 2025 discount was on select collections.
- Is Free People's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Free People use for Black Friday?
- Free People's Black Friday 2025 offer was eligible on: online.