Free People’s marketing, tracked daily.
The latest creative Free People puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Free People
ShopVision captures the public marketing we see from Free People every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Free People use?
All channelsSocial is Free People's most-used channel. Jump to a channel below, or read straight down.
Free People homepage updates
94 capturedCadence
~8.6/ wk
Last 30 days
37
▲ 23%· vs prior 30d
Free People on email
141 capturedCadence
~14/ wk
Last 30 days
58
▲ 5%· vs prior 30d

NEW 🌥️ NEW 🌥️ NEW
Sep 25, 2026

We found the perfect pajamas 💙
Sep 24, 2026

Something special is up our sleeves →
Sep 23, 2026

The Scout It Out Vest is BACK
Sep 22, 2026

Electric Cherry 🍒+ Ice Breaker 🧊
Sep 21, 2026

The Art of Easy Dressing
Sep 20, 2026

A night out in Intimately 🪩
Sep 19, 2026

Pink, plaid, & perfect for autumn 🩷
Sep 18, 2026

Introducing: The Ellery Plaid Mini 🌸
Sep 17, 2026

FP EXCLUSIVE: KEEN Jasper Sneakers
Sep 16, 2026

Get a FREE bag when you spend $50 on beauty!
Sep 15, 2026

FP Movement: Fall Layers
Sep 14, 2026
Free People on paid media
400 capturedCadence
~46/ wk
Last 30 days
195
Top platform
Meta
Promotional history, record by record
62 records · latest 3 shown59 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Free People's competitive set
Benchmark on the same fieldsFree People’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Free People on social
409 capturedCadence
~31/ wk
Last 30 days
132
Top platform
Facebook
@mtjoyband, no trending audio. Link in bio to watch their exclusive Free People Sessions performance of ‘Astrovan.’
Sep 25, 2026 · Instagram
Any guesses on who won field day? #fieldday #freepeoplehomeoffice #fallinspo #trending
Sep 24, 2026 · Tiktok
Calling our girls who love a layer. Link in bio to shop. #fallinspo #fallstyleinspo #layeringoutfits #styleinspo
Sep 23, 2026 · Tiktok
The perfect piece to add a classic & dimensional touch to every look: https://freepeople.visitlink.me/QMLqVw
Sep 22, 2026 · Facebook
The layering shop is now open. Link in bio to shop. #falloutfitideas #fallstyleinspo #styleideas #fallinspo
Sep 21, 2026 · Tiktok
POV: you ignore social anxiety to get the bottom of where the city girls shop. Link in shop. #nyc #styleinspo #outfitideas #falloutfitinspo
Sep 20, 2026 · Tiktok
Hunter’s iconic Wellington design gets the LoveShackFancy treatment with these limited-edition rain boots: https://freepeople.visitlink.me/Vd3sp6
Sep 19, 2026 · Facebook
Take a break from scrolling & watch us connect the dots to a few of our current favs. #asmr #drawing #fallstyleinspo #fallaesthetic
Sep 18, 2026 · Tiktok
Take a break from scrolling & watch us connect the dots to a few of our current favs.
Sep 17, 2026 · Instagram
The Opal Rollneck Cardi = The perfect fall staple. Link in bio to shop. #fallinspo #fallstaples #fallstyleinspo
Sep 16, 2026 · Tiktok
Endlessly cool. Shop the Off Script Slouch Boots: https://freepeople.visitlink.me/qpvAkW
Sep 15, 2026 · Facebook
A new go-to silhouette, now in print: https://freepeople.visitlink.me/hx5QDQ
Sep 14, 2026 · Facebook