What did Fossil do on Black Friday?
On November 28, 2025, Fossil ran up to 25% off on select items, via "Sale: Select Products." Independently captured from fossil.com — not aggregator copy.
The offer on the day
FOSSIL.COM
Homepage · captured Nov 30, 2025
25% off on Jewelry
25%
Depth on the day
Depth on the day
25%
▲ +10 pts · vs its active-promo avg
Vs discounters
-18 pts
▼ below avg · 43% among discounters
- Headline offer
- 25% off on Jewelry
- Mechanic
- Sale: Select Products
- Scope
- Select
- Where it ran
- online, in-store
- Eligible categories
- Jewelry
- Shipping
- —
What ran on each channel
4 channelsWhat Fossil ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Fossil homepage updates
Fossil homepage updates capture
Captured Nov 30, 2025.
Fossil on email
MACHINE ⌚The Gift For Gearheads ⚙️
Captured Nov 30, 2025.
Fossil on paid media
Fossil Group, Inc.
Captured Nov 26, 2025.
Fossil on social
Shaky glitz + D-link + Carlie = your new jewelry rotation. We did the math for you. You’re welcome.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Fossil's competitive set
Benchmark on the same fieldsFossil’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Nixonnixon.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fossil on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Fossil.
What teams ask about Black Friday 2025
Answered from our data- Does Fossil offer Black Friday discounts?
- Yes — on November 28, 2025, Fossil ran 25% off on Jewelry.
- How deep was Fossil's Black Friday discount?
- Fossil's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Fossil use for Black Friday?
- Fossil ran Black Friday 2025 as "Sale: Select Products."
- Was Fossil's Black Friday discount sitewide or limited to select items?
- Fossil's Black Friday 2025 discount was on select items.
- Is Fossil's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Fossil use for Black Friday?
- Fossil's Black Friday 2025 offer was eligible on: online, in-store.