Fossil’s marketing, tracked daily.
The latest creative Fossil puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Fossil
ShopVision captures the public marketing we see from Fossil every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Fossil use?
All channelsPaid media is Fossil's most-used channel. Jump to a channel below, or read straight down.
Fossil homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Fossil on email
73 capturedCadence
~6.1/ wk
Last 30 days
26
—· vs prior 30d
⚠️ Watch out for flying burgers 🍔
Nov 9, 2026
You make Diwali special. We help it sparkle.
Nov 8, 2026
Showstopping watches for your guy 🎁
Nov 7, 2026
This is it! Early Access! 🍔
Nov 6, 2026
She's gonna love these 🎁
Nov 5, 2026
Automatic favorite: Townsman ⚙️
Nov 3, 2026
🚪 Holiday style has arrived
Nov 2, 2026
🌼 New Día De Los Muertos Big Tic 🌼
Nov 1, 2026
Our latest collab lays it on THICK
Oct 30, 2026
One Jolie. Three new looks.
Oct 28, 2026
Your 15% off welcome gift is waiting...
Oct 27, 2026
👋 Your 15% off welcome gift is here
Oct 26, 2026
Fossil on paid media
400 capturedCadence
~52/ wk
Last 30 days
221
Top platform
Fossil on sms
55 capturedCadence
~7.5/ wk
Last 30 days
32
▲ 113%· vs prior 30d
Promotional history, record by record
7 records · latest 1 shown6 more offers sit before Nov 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fossil's competitive set
Benchmark on the same fieldsFossil’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Coachcoach.com
Nixonnixon.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fossil on social
141 capturedCadence
~11/ wk
Last 30 days
49
▲ 23%· vs prior 30d
Top platform
Pinterest
Oh burger! Your order is personal-just like your watch. Swipe and take your pick. The Bob’s Burgers x FOSSIL collection is officially here. Order up. Link in bio.
Nov 9, 2026 · Pinterest
Run like the wind! The Bob’s Burgers x FOSSIL collection is our most mouthwatering collaboration yet. Score early access at the link in bio.
Nov 8, 2026 · Pinterest
Can we take your order? 🍔 Meet Bob’s Burgers x FOSSIL, a collaboration inspired by the quirky Belcher fam. Get ‘em while they’re hot. Early access to the collection at the link in bio.
Nov 6, 2026 · Pinterest
Comin' in hot: our most mouthwatering collaboration yet. Early access starts tomorrow.
Nov 5, 2026 · Pinterest
Meet your go-to finishing touch. Pick your watch ring at the link in bio.
Nov 2, 2026 · Pinterest
Or in our case, tick or treat.
Oct 31, 2026 · Pinterest
A closer look at the CS-1 Three-Hand Date Automatic. A clean three-hand dial. A Swiss automatic movement. An exhibition. caseback that lets the movement become part of the story. The watch you choose tells more than just time.
Oct 30, 2026 · Pinterest
It all comes together perfectly. A closer look at how every detail comes together to create the Three-Hand Date Automatic. FOSSIL designed. Swiss-made. Signature detail.
Oct 29, 2026 · Pinterest
For the alpha type. Layer on more meaning with jewelry that’s them to the letter—engraved with their initial, on us.
Oct 28, 2026 · Pinterest
Signature CS-1 isn’t just a timepiece. It’s a vibe. And it’s all in the details, which we’ve put together with purpose. Swiss watchmaking. Premium materials. Experience it for yourself. Link in bio.
Oct 26, 2026 · Pinterest
A closer look at the elements behind the Three-Hand Date Automatic, from the domed sapphire crystal and faceted diamond markers to the Swiss automatic movement within. See what makes it Signature. Link in bio.
Oct 25, 2026 · Pinterest
A legacy like no other. A watch as distinct as your Signature. Introducing His Highness Sawai Padmanabh Singh and Fossil Signature CS-1, where architectural design meets Swiss watchmaking. #FossilSignatureCS1
Oct 23, 2026 · Instagram