What did Food52 do on Black Friday?
On November 28, 2025, Food52 ran up to 60% off on select collections, via "Discount." Independently captured from food52.com — not aggregator copy.
The offer on the day
FOOD52.COM
Homepage · captured Nov 30, 2025
Up to 60% Off Black Friday Deals
60%
Depth on the day
Depth on the day
60%
—
Vs discounters
+16 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 60% Off Black Friday Deals
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- Home Cooks, Home & Cook
- Shipping
- —
What ran on each channel
4 channelsWhat Food52 ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Food52 homepage updates
Food52 homepage updates capture
Captured Nov 30, 2025.
Food52 on email
Clock’s ticking ⏰ Up to 50% off ends tomorrow!
Captured Nov 30, 2025.
Food52 on paid media
The day after Thanksgiving is sometimes better than the day of... Leftover turkey, friends still in town, and now @foodbaby.bklyn has @GuinnessUS -simmered chili bubbling on the stove. It’s something other than a sandwich and it’s not complicated. It’s just a really good reason to gather again. #f52partner #ad Please enjoy responsibly. Guinness Draught Stout imported by Diageo Beer Company USA., New York, NY
Captured Nov 28, 2025.
Food52 on social
@foodbaby.bklyn’s Turkey Jook is the key to ensuring you can enjoy what's left of your bird long after the holidays. Head to the link in our bio for the recipe and to shop this Dansk Copper Cookware and the rest of the Food52 site at up to 50% off from now through 12/1 #f52community
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Food52's competitive set
Benchmark on the same fieldsFood52’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
East Fork Potteryeastfork.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Food52 on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Food52.
What teams ask about Black Friday 2025
Answered from our data- Does Food52 offer Black Friday discounts?
- Yes — on November 28, 2025, Food52 ran Up to 60% Off Black Friday Deals.
- How deep was Food52's Black Friday discount?
- Food52's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Food52 use for Black Friday?
- Food52 ran Black Friday 2025 as "Discount."
- Was Food52's Black Friday discount sitewide or limited to select items?
- Food52's Black Friday 2025 discount was on select collections.
- Is Food52's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Food52 use for Black Friday?
- Food52's Black Friday 2025 offer was eligible on: online, in-store, app.