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FIGS
wearfigs.com ↗
BF2025
All brands on Black Friday

What did FIGS do on Black Friday?

On November 28, 2025, FIGS ran up to 40% off sitewide, via "Discount." Independently captured from wearfigs.com — not aggregator copy.

The offer on the day

WEARFIGS.COM

Homepage · captured Nov 30, 2025

Up to 40% OFF EVERYTHING

40%

Depth on the day

Depth on the day

40%

▲ +21.8 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
Up to 40% OFF EVERYTHING
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What FIGS ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

FIGS homepage updates

FIGS homepage updates capture

Captured Nov 30, 2025.

FIGS on email

Introducing NEW Ultraberry and Silver Frost

Captured Nov 30, 2025.

FIGS on paid media

FIGS, Inc.

Captured Nov 28, 2025.

FIGS on social

Caribbean Blue levels are dropping—stat. You’ve got 30 minutes before it’s gone. #wearFIGS

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

FIGS's competitive set

Benchmark on the same fields

FIGS’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
FIGSFIGS
18%
40%
4
This page
JaanuuJaanuujaanuu.com
98
Open profile →
Mandala ScrubsMandala Scrubsmandalascrubs.com
92
Open profile →
Healing Hands ScrubsHealing Hands Scrubshealinghandsscrubs.com
90
MedelitaMedelitamedelita.com
85
Scrubs and BeyondScrubs and Beyondscrubsandbeyond.com
85
Open profile →
AllHeartAllHeartallheart.com
83
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

FIGS on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured FIGS.

YearHeadline offerDepth
2025Up to 40% OFF EVERYTHING40%

What teams ask about Black Friday 2025

Answered from our data
Does FIGS offer Black Friday discounts?
Yes — on November 28, 2025, FIGS ran Up to 40% OFF EVERYTHING.
How deep was FIGS's Black Friday discount?
FIGS's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did FIGS use for Black Friday?
FIGS ran Black Friday 2025 as "Discount."
Was FIGS's Black Friday discount sitewide or limited to select items?
FIGS's Black Friday 2025 discount was sitewide.
Is FIGS's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did FIGS use for Black Friday?
FIGS's Black Friday 2025 offer was eligible on: online, app, in-store.