FIGS’s marketing, tracked daily.
The latest creative FIGS puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on FIGS
ShopVision captures the public marketing we see from FIGS every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does FIGS use?
All channelsPaid media is FIGS's most-used channel. Jump to a channel below, or read straight down.
FIGS homepage updates
173 capturedCadence
~14/ wk
Last 30 days
59
—· vs prior 30d
FIGS on email
33 capturedCadence
~2.3/ wk
Last 30 days
10
▼ 37%· vs prior 30d

Fight Like an Awesome Human
Sep 24, 2026

Temp Check: Light Layers + Warm Outerwear
Sep 20, 2026

Your Work Wardrobe—On Easy Mode
Sep 17, 2026

Sky’s the Limit in Ceil Blue
Sep 15, 2026

Must-Have Styles in Berry Spice + Martini Olive
Sep 13, 2026

Happy Hours: NEW Berry Spice + Forever-Classic Martini Olive 🍸
Sep 10, 2026

FORMx™ Gets it Done
Sep 8, 2026

Going Places—in FIGS | New Balance
Sep 3, 2026

Best-Selling Styles in NEW Sagewater + Much-Loved Smokey Taupe
Aug 30, 2026

Snap to It: The Troy Scrub Jacket
Aug 29, 2026

NEW Sagewater and Much-Loved Smokey Taupe
Aug 25, 2026

All Gas, No Brakes
Aug 23, 2026
FIGS on paid media
200 capturedCadence
~7.5/ wk
Last 30 days
32
▼ 79%· vs prior 30d
Top platform
Promotional history, record by record
72 records · latest 1 shown71 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
FIGS's competitive set
Benchmark on the same fieldsFIGS’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
FIGS on social
101 capturedCadence
~9.1/ wk
Last 30 days
39
▼ 28%· vs prior 30d
Top platform
Instagram
Just some total knockouts—in Fight Club Pink + F’ing Pink.
Sep 25, 2026 · Instagram
FIGHT LIKE AN AWESOME HUMAN. Because the fight against breast cancer is every month of the year when you work in healthcare.💕 And support our friends at @letsfcancer who are in the fight, all year round.
Sep 24, 2026 · Instagram
THE FIGHT. TOMORROW.
Sep 23, 2026 · Tiktok
A lot can change (a lot more than you think!) in a few months. There’s still so much time to go so far. 🤍
Sep 22, 2026 · Instagram
Celebrating Hispanic Heritage Month by celebrating YOU. Here are a few of the people we look up to and love, and know you will too.❤️ Give them a follow and you’ll love them as much as we do.
Sep 21, 2026 · Instagram
PSA: To all the guys afraid of color, take this as your sign to have a little fun with it. 🤗🤭
Sep 18, 2026 · Instagram
In July 2026, FIGS partnered with Operation Walk LA to further their mission of providing free total-knee and total-hip replacement surgeries in General Santos City, Philippines. The work doesn’t stop there—patients will receive follow up care and physical therapy from local teams as they continue on their path to recovery.
Sep 17, 2026 · Instagram
If you only have one chance to drink water all shift, you might as well make it feel fancy.
Sep 15, 2026 · Tiktok
Now serving: Berry Spice + Martini Olive.
Sep 14, 2026 · Tiktok
This round’s on you: Martini Olive and Berry Spice, as styled by you.
Sep 13, 2026 · Instagram
The drink menu your attending definitely didn’t ask for.
Sep 12, 2026 · Tiktok
Clocked in, but mentally at happy hour. Best-selling Martini Olive + NEW Berry Spice are here.
Sep 10, 2026 · Tiktok