Does Fellow offer Black Friday discounts?

Yes — on November 28, 2025, Fellow ran Save up to 25%,Get $100 in perks.

How deep was Fellow's Black Friday discount?

Fellow's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.

What promotional mechanic did Fellow use for Black Friday?

Fellow ran Black Friday 2025 as "Discount."

Was Fellow's Black Friday discount sitewide or limited to select items?

Fellow's Black Friday 2025 discount was on select items.

Is Fellow's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Fellow use for Black Friday?

Fellow's Black Friday 2025 offer was eligible on: online.

fellowproducts.com ↗

BF2025

Full profile

All brands on Black Friday

What did Fellow do on Black Friday?

On November 28, 2025, Fellow ran up to 25% off on select items, via "Discount." Independently captured from fellowproducts.com — not aggregator copy.

The offer on the day

FELLOWPRODUCTS.COM

Homepage · captured Nov 30, 2025

Save up to 25%,Get $100 in perks

25%

Depth on the day

25%

▲ +8.7 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer: Save up to 25%,Get $100 in perks
Mechanic: Discount
Scope: Select
Where it ran: online
Eligible categories: Espresso Series 1
Shipping: —

What ran on each channel

2 channels

What Fellow ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Fellow homepage updates

Fellow homepage updates capture

Captured Nov 30, 2025.

Fellow on email

Just a few hours left to shop Black Friday at Fellow. Up to 25% off

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Fellow's competitive set

Benchmark on the same fields

Fellow’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Fellow

16%

25%

This page

Baratzabaratza.com

Hariohario-usa.com

Kalitakalitausa.com

acaiaacaia.co

xBloomxbloom.com

KINTO USA, Inckinto-usa.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Fellow on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Fellow.

YearHeadline offerDepth

2025Save up to 25%,Get $100 in perks25%

What teams ask about Black Friday 2025

Answered from our data

Does Fellow offer Black Friday discounts?: Yes — on November 28, 2025, Fellow ran Save up to 25%,Get $100 in perks.
How deep was Fellow's Black Friday discount?: Fellow's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did Fellow use for Black Friday?: Fellow ran Black Friday 2025 as "Discount."
Was Fellow's Black Friday discount sitewide or limited to select items?: Fellow's Black Friday 2025 discount was on select items.
Is Fellow's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Fellow use for Black Friday?: Fellow's Black Friday 2025 offer was eligible on: online.