Fellow’s marketing, tracked daily.
The latest creative Fellow puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
The part you savor
Nov 8, 2026

Social
InstagramThe biggest Drop of the year is back! 📅 Tomorrow, @onyxcoffeelab ’s highly anticipated 2026 Advent Calendar returns to Fellow Drops with 24 exceptional single-origin coffees. 24 coffees, 24 mornings, one shared season. Each coffee is sourced, roasted, and timed to shine on the day it’s opened. This year’s calendar also includes daily brew guides, custom Aiden Brew Profiles, and a beautifully illustrated 500-piece puzzle to build with your loved ones and save as a keepsake long after the final cup. Sign up for our Fellow Drops SMS list to get yours tomorrow at 9 am PT. Limited quantities available.
Nov 9, 2026
What we track on Fellow
ShopVision captures the public marketing we see from Fellow every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Fellow use?
All channelsPaid media is Fellow's most-used channel. Jump to a channel below, or read straight down.
Fellow homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Fellow on email
108 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 24%· vs prior 30d

The part you savor
Nov 8, 2026

The coffee maker that thinks like a pour-over
Nov 5, 2026

Your favorite holiday pies, now in coffee form
Nov 3, 2026

The part you savor
Nov 2, 2026

Welcome to Fellow
Nov 1, 2026

Which grinder is right for you?
Oct 30, 2026

It starts with the pour
Oct 28, 2026

Better barware = better holidays
Oct 26, 2026

Start with the bestsellers
Oct 24, 2026

Bundles to make gifting easy
Oct 21, 2026

Our 2026 holiday gift guides are here
Oct 19, 2026

Don’t Miss Out: $20 Off Your First Order
Oct 16, 2026
Fellow on paid media
387 capturedCadence
~70/ wk
Last 30 days
300
Top platform
Promotional history, record by record
48 records · latest 1 shown47 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fellow's competitive set
Benchmark on the same fieldsFellow’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fellow on social
42 capturedCadence
~4.9/ wk
Last 30 days
21
—· vs prior 30d
Top platform
Instagram
The biggest Drop of the year is back! 📅 Tomorrow, @onyxcoffeelab ’s highly anticipated 2026 Advent Calendar returns to Fellow Drops with 24 exceptional single-origin coffees. 24 coffees, 24 mornings, one shared season. Each coffee is sourced, roasted, and timed to shine on the day it’s opened. This year’s calendar also includes daily brew guides, custom Aiden Brew Profiles, and a beautifully illustrated 500-piece puzzle to build with your loved ones and save as a keepsake long after the final cup. Sign up for our Fellow Drops SMS list to get yours tomorrow at 9 am PT. Limited quantities available.
Nov 9, 2026 · Instagram
We kicked off the holiday season with our friends from @parachutehome to celebrate the launch of their latest bedding collection, bringing the espresso martinis courtesy of our Series 1 Espresso Machine and new Mixology Set. Cheers! ✨
Nov 6, 2026 · Instagram
Someone’s making a splash at SF Coffee Fest. 🦭 Say hello to Chonkers, our favorite San Francisco sea lion, now starring on a limited-edition Carter Move Mug. Come meet the little guy at @sfcoffeefestival November 7–8. Only available at the Fellow booth. Animation and illustration by our very own @tairaochoa
Nov 5, 2026 · Instagram
Come hang with us at @sfcoffeefestival November 7–8. 20% off select Fellow gear, an amazing lineup of roasters serving up coffee at our brew bar, and a few ways to test your coffee obsession. 🦭 Snag one of our San Francisco-exclusive Carter mugs. 🎟️ Enter our raffle for a chance to win an Aiden Precision Coffee Maker. We’ll draw one winner each session, for four winners total. Buy tickets at the link in our bio!
Nov 4, 2026 · Instagram
This week on Fellow Drops, we’re transporting you to the holiday kitchen counter with a special collaboration between @modcupcoffee and @blackwhiteroasters . 🥧 Just in time for Thanksgiving, these two adventurous roasters have baked up a box set inspired by classic holiday pies. Dig into Modcup’s Cherry Pie, bursting with juicy cherries, warming cinnamon, and cocoa nibs, alongside Black & White’s Apple Pie, featuring comforting notes of baked apple, sweet cinnamon, and pastry. Join Fellow Drops SMS list to get a slice of the action. Live tomorrow at 9 am PT.
Nov 2, 2026 · Instagram
I hate coffee Halloween because what do you mean you’re the Fellow Carter Sporty Brights
Nov 1, 2026 · Instagram
I hate coffee Halloween, what do you mean you’re the Fellow Carter Sporty Brights
Oct 31, 2026 · Tiktok
Your morning ritual just got a little more occult. 🔮 Black Magick Espresso brings together sweet ube, nutty black sesame, and a double shot with a little edible glitter. Pour over milk and ice in dark, swirling layers. Stir to summon.
Oct 29, 2026 · Instagram
A great weekend of coffee at Borough Kitchen, with @fellowproducts and UK Latte Art Champion @baristabenji ☕️ Coffee plans this weekend? Join us for in-store demonstrations of the Fellow Espresso Series 1 with experienced coffee trainer Jonathan Townsend (@theinstituteofcoffee_) Battersea Power Station: Saturday 31 October, 12–4pm Islington Square: Sunday 1 November, 11am–1pm Hampstead: Sunday 1 November, 2–4pm
Oct 28, 2026 · Instagram
Gifts for evening entertaining 🍸 A complete Mixology Set for every personality (and drink).
Oct 27, 2026 · Instagram
Gifts for slow afternoons 🍵 Matcha and tea essentials to make their rituals a little more special.
Oct 24, 2026 · Instagram
Early bird, morning multitasker, or chronic oversleeper? However they start the day, there’s a gift to help them rise and shine.
Oct 22, 2026 · Instagram