Fellow’s marketing, tracked daily.
The latest creative Fellow puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Fellow
ShopVision captures the public marketing we see from Fellow every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Fellow use?
All channelsEmail is Fellow's most-used channel. Jump to a channel below, or read straight down.
Fellow homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Fellow on email
95 capturedCadence
~9.1/ wk
Last 30 days
39
▲ 8%· vs prior 30d

Your call
Sep 25, 2026

Some things earn a second look
Sep 24, 2026

The one you were considering
Sep 23, 2026

Your 10% off expires soon! Some quick suggestions
Sep 21, 2026

Pumpkin spice, but make it specialty
Sep 19, 2026

Fall’s brewing essentials
Sep 16, 2026

Espresso Series 1 is back on Rebrew
Sep 14, 2026

Carter Mug’s 3-in-1 sip system
Sep 12, 2026

The coffee maker that thinks like a pour-over
Sep 11, 2026

Better together: Opus 2 + Series 1
Sep 9, 2026

The part you savor
Sep 8, 2026

Just hours left to get $100 off Espresso Series 1 + up to 15% off sitewide
Sep 7, 2026
Promotional history, record by record
265 records · latest 5 shown260 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fellow's competitive set
Benchmark on the same fieldsFellow’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fellow on social
61 capturedCadence
~4.7/ wk
Last 30 days
20
▼ 23%· vs prior 30d
Top platform
Instagram
A deep blue with a light gray wash, a color that rewards attention instead of demanding it. Available online now.
Sep 25, 2026 · Instagram
Start with a lot of blue. Add little depth, a little warmth, a little restraint. This is the recipe for Storm Blue, the newest color for Aiden Precision Coffee Maker. Available online now.
Sep 24, 2026 · Instagram
The leaves are turning and Autumn Equinox is finally here 🍁🍂 Fall into the new season with a Burnished Maple Latte, balancing sweet maple with warm cardamom and savory, umami notes of brown miso.
Sep 22, 2026 · Instagram
Tomorrow on Fellow Drops,we’re bringing the cozy: Spice ‘n’ Such from @perccoffeeroasters . Real cinnamon, cardamom, clove, and nutmeg meet the natural sweetness of a meticulously roasted bean. No artificial flavors, no cloying sweetness, just a coffee that tastes like pumpkin pie by a crackling fire. Spice ’n’ Such is a blend from two innovative producers: a cardamom co-ferment from Diego Bermudez and a cinnamon co-ferment from Sebastian Ramirez. Sign up for the Fellow Drops SMS list to get this Drop. Live tomorrow at 9 am PT.
Sep 21, 2026 · Instagram
E-Atmos sucks, literally. With the push of a button, Electric Atmos Vaccuum Canister removes air and creates a vacuum seal to help keep your coffee—and whatever your heart desires—fresher for longer.
Sep 19, 2026 · Instagram
The Fellow kitchen at 4pm.
Sep 18, 2026 · Instagram
Designed for people who notice.
Sep 17, 2026 · Instagram
Every Certified Rebrew sticker is earned. Returned products that can be repaired without compromising performance are repaired, tested, and backed by warranty before they’re offered through Certified Rebrew for up to 25% off. Inventory changes often, so if you see something you love, don’t wait. 👀
Sep 15, 2026 · Instagram
Kajere Honey, an exceptional honey-processed coffee from @counterculturecoffee , is coming to Fellow Drops tomorrow. This coffee is a testament to what a long-term partnership can produce. Mountain Harvest was founded in 2017 to change perceptions of Ugandan coffee, and Counter Culture has worked with them since their very first harvest. Exceptionally clean and sweet, this lot is bursting with juicy black cherry and grape, balanced by the sweetness of raw sugar. Sign up for our Fellow Drops SMS list to get this special light roast. Live tomorrow at 9 am PT.
Sep 14, 2026 · Instagram
First time at IFA Berlin, and we’re leaving with a little extra hardware. 🏆 Series 1 took home a Best in Show Award, making our first IFA one for the books. Thank you to everyone who stopped by, pulled a shot, and welcomed Fellow to Berlin. 📸 @alexdantessmith
Sep 10, 2026 · Instagram
Tick tock, tick tock. It’s the last day to get that coffee gear you’ve been eyeing. 👀 Enjoy up to 15% off sitewide, plus $100 off Espresso Series 1. Don’t wait until it’s over. Exclusions apply.
Sep 7, 2026 · Instagram
A little morning puzzle to get your day started. Tag someone who thinks they can beat your time. Swipe right for answers. No cheating allowed. P.S. Everything on here (and more), now up to 15% off on our site.
Sep 6, 2026 · Instagram