American Girl’s marketing, tracked daily.

The latest creative American Girl puts in front of shoppers — homepage, email and social — captured on the day each one changed.

Latest creative

As of September 25, 2026

Email
🌟 100s of ways to save...including dolls!
Sep 25, 2026
Social
Instagram
It’s a dream come true to see this collection in store. 🌸 What began with 11-year-old designer Brooke Sumpter’s (@brookelaurenchildrensbrand) imagination became a runway moment at Harlem’s Fashion Row — and now, the Harlem’s Fashion Row x American Girl (@americangirlbrand) Cherry Blossom Couture Collection is available to experience in person and online. For every young creative with a big idea, this is what possibility can look like. See the collection in store or online, find your favorite look, and shop it now.
Sep 25, 2026

What we track on American Girl

ShopVision captures the public marketing we see from American Girl every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 3 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types: HomepageEmailSocial
Dataset: Live

Which channels does American Girl use?

All channels

Social is American Girl's most-used channel. Jump to a channel below, or read straight down.

Social147
Email143
Homepage87

American Girl homepage updates

87 captured

Cadence

~7.0/ wk

Last 30 days

—· vs prior 30d

American Girl on email

143 captured

Cadence

~13/ wk

Last 30 days

▲ 38%· vs prior 30d

Promotional history, record by record

193 records · latest 5 shown

CapturedChannelOfferDepth

Sep 25, 2026email20% Off Select ItemsDiscount

Sep 25, 2026websiteJulie 18-inch Doll 20% OffDiscount

Sep 25, 2026website20% Off Dolls & FavesDiscount

Sep 25, 2026websiteKaya 18-inch Doll 20% OffDiscount

Sep 25, 2026websiteAddy 18-inch Doll 20% OffDiscount

188 more offers sit before Sep 25, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

American Girl's competitive set

Benchmark on the same fields

American Girl’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

American Girl

45%

80%

This page