What did Eyebuydirect do on Black Friday?
On November 28, 2025, Eyebuydirect ran up to 50% off on select collections, via "Discount." Independently captured from eyebuydirect.com — not aggregator copy.
The offer on the day
EYEBUYDIRECT.COM
Homepage · captured Nov 30, 2025
30%-50%
50%
Depth on the day
Depth on the day
50%
▲ +0.9 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 30%-50%
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Eyebuydirect ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Eyebuydirect homepage updates
Eyebuydirect homepage updates capture
Captured Nov 30, 2025.
Eyebuydirect on email
So many deals to see! 👀
Captured Nov 30, 2025.
Eyebuydirect on paid media
Black Friday Extended!
Captured Nov 29, 2025.
Eyebuydirect on social
Holiday season = nonstop outfits. Elevate every look with a new pair of frames. ✨ Enjoy 50% off lenses and 35% off frames with code CYBERTIME. #Eyebuydirect #BlackFriday #Shopping @Aicha Drame
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Eyebuydirect's competitive set
Benchmark on the same fieldsEyebuydirect’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Vooglamvooglam.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Eyebuydirect on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Eyebuydirect.
What teams ask about Black Friday 2025
Answered from our data- Does Eyebuydirect offer Black Friday discounts?
- Yes — on November 28, 2025, Eyebuydirect ran 30%-50%.
- How deep was Eyebuydirect's Black Friday discount?
- Eyebuydirect's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Eyebuydirect use for Black Friday?
- Eyebuydirect ran Black Friday 2025 as "Discount."
- Was Eyebuydirect's Black Friday discount sitewide or limited to select items?
- Eyebuydirect's Black Friday 2025 discount was on select collections.
- Is Eyebuydirect's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Eyebuydirect use for Black Friday?
- Eyebuydirect's Black Friday 2025 offer was eligible on: online.