Skip to content
e.l.f. Beauty
elfbeauty.com ↗

e.l.f. Beauty’s marketing, tracked daily.

The latest creative e.l.f. Beauty puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.

What we track on e.l.f. Beauty

ShopVision captures the public marketing we see from e.l.f. Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
3 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
Data types
HomepagePaid mediaSocial
Dataset
Live

Which channels does e.l.f. Beauty use?

All channels

Social is e.l.f. Beauty's most-used channel. Jump to a channel below, or read straight down.

e.l.f. Beauty homepage updates

176 captured

Cadence

~14/ wk

Last 30 days

60

e.l.f. Beauty on social

405 captured

Cadence

~38/ wk

Last 30 days

163

Top platform

Instagram

Promotional history, record by record

6 records · latest 3 shown
CapturedChannelOfferDepth
Nov 9, 2026facebookGiveaway: ⏰ Wanna talk live? Call on November 13 from 12–3 PM ET for a chance to get…Other
Nov 9, 2026tiktokGiveaway: ⏰ Wanna talk live? Call on November 13 from 12–3 PM ET for a chance to get…Other
Nov 5, 2026instagramGiveaway: Post Caption: #GIVEAWAY: A 3 PM treat & touch-up ✨ @elfcosmetics and…Other

3 more offers sit before Nov 5, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

e.l.f. Beauty's competitive set

Benchmark on the same fields

e.l.f. Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
e.l.f. Beautye.l.f. Beauty
—
—
3
This page
NYX Professional MakeupNYX Professional Makeupnyxcosmetics.com
98
Open profile →
wet n wild Beautywet n wild Beautywetnwildbeauty.com
95
ColourPopColourPopcolourpop.com
94
Open profile →
MaybellineMaybellinemaybelline.com
90
Milani CosmeticsMilani Cosmeticsmilanicosmetics.com
88
Open profile →
The OrdinaryThe Ordinarytheordinary.com
86
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.