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e.l.f. Beauty
elfbeauty.com ↗

e.l.f. Beauty’s marketing, tracked daily.

The latest creative e.l.f. Beauty puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.

What we track on e.l.f. Beauty

ShopVision captures the public marketing we see from e.l.f. Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
3 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 12, 2026.
Data types
HomepagePaid mediaSocial
Dataset
Live

Which channels does e.l.f. Beauty use?

All channels

Paid media is e.l.f. Beauty's most-used channel. Jump to a channel below, or read straight down.

e.l.f. Beauty homepage updates

177 captured
Cadence
~14/ wk
Last 30 days
60

e.l.f. Beauty on social

188 captured
Cadence
~43/ wk
Last 30 days
184
Top platform
Instagram

e.l.f. Beauty's competitive set

Benchmark on the same fields

e.l.f. Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
e.l.f. Beautye.l.f. Beauty
—
—
3
This page
NYX Professional MakeupNYX Professional Makeupnyxcosmetics.com
98
Open profile →
wet n wild Beautywet n wild Beautywetnwildbeauty.com
95
ColourPopColourPopcolourpop.com
94
Open profile →
Milani CosmeticsMilani Cosmeticsmilanicosmetics.com
92
Open profile →
essence makeupessence makeupessencemakeup.com
90
LA Girl CosmeticsLA Girl Cosmeticslagirlusa.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

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