e.l.f. Beauty’s marketing, tracked daily.

The latest creative e.l.f. Beauty puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.

Latest creative

As of September 4, 2026

Paid media
Meta
NEW from e.l.f.
Sep 3, 2026
Social
Instagram
We’re serving body 💅 NEW Halo Glow Body Collection is available now on elfcosmetics.com, TikTok Shop and exclusively online @ultabeauty (+ coming in-store on September 6!) 🤩 Comment "BODY" and we'll DM you the link to shop. 👏 Your new holy grails for radiant skin from halo to toe: 💖 Halo Glow Soft Beam Body Cream: Daily body glow cream that hydrates skin and adds a hint of shimmer with a dreamy vanilla and magnolia scent ($12) 💖 Halo Glow Goddess Balm: Multi-use highlighting body glow balm for the high points of your body with a glassy, pearlescent sheen that lasts. Available in 2 shimmer shades: Champagne Sheen & Bronze Ambition ($14) 💖 Halo Glow Body Brush: Soft, body-hugging brush to apply and blend Goddess Balm seamlessy ($10) Shop the drop at the link in bio! 🙌 🇺🇸 Available now on TikTok Shop and online @ultabeauty, Coming in-store to @ultabeauty September 6, Coming in-store and online to @walmart and @target this fall, Coming online to @amazon this fall and @cvspharmacy and @walgreens early 2027, Coming in-store to @walgreens, @heb, @krogercoto, @cvspharmacy, @meijerstores this fall and @walmart early 2027 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada, @amazonca October 4, Coming in-store to @shoppersbeauty October 4 and @walmartcanada early 2027 🇬🇧 Coming online to @bootsuk and @amazonuk this fall, Coming in-store to @bootsuk this fall 🇲🇽 Coming online to @sephoramx September 29 and @amazonmex and @ultabeautymx this fall 🌍 Coming online to @amazon.it, @amazonde, @amazon.nl, and @amazon.belgium this fall #HaloGlowBody #elfcosmetics
Sep 4, 2026

What we track on e.l.f. Beauty

ShopVision captures the public marketing we see from e.l.f. Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 3 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to September 4, 2026.
Data types: HomepagePaid mediaSocial
Dataset: Live

Which channels does e.l.f. Beauty use?

All channels

Social is e.l.f. Beauty's most-used channel. Jump to a channel below, or read straight down.

Social503
Paid media276
Homepage176

e.l.f. Beauty homepage updates

176 captured

Cadence

~14/ wk

Last 30 days

e.l.f. Beauty on paid media

276 captured

Cadence

~3.0/ wk

Last 30 days

Top platform

Google

e.l.f. Beauty's competitive set

Benchmark on the same fields

e.l.f. Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

e.l.f. Beauty

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