e.l.f. Beauty’s marketing, tracked daily.
The latest creative e.l.f. Beauty puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Paid media
Metae.l.f. Cosmetics
Sep 14, 2026

Social
InstagramYour getting ready routine just got a 🆕 soundtrack 🎵💋 Our album ✨Mirror Mix✨ is here! Featuring e.l.f.ing amazing songs from 7 up & coming artists. 🙌 This album is all about bringing music and beauty together while empowering the voice of every eye, lip and face, including the next generation of artists! 🫶 Get to know your official beauty slaylist: 🎶 “Ya No Estoy” by @joaquina 🎶 “What Can’t I Do” by @flaujae 🎶 “Bésame” by @babynezza 🎶 “Look Don’t Touch” by @braskosongs 🎶 “Transitions” by @wheresmamii 🎶 “Girlhood is Forever” by @hellosistermusic 🎶 “Kiss” by @sadierosevan Streaming now on @spotify, @applemusic and @amazonmusic. 🎧 Comment “MIRROR MIX” for the link to listen! #MirrorMix #elfcosmetics
Sep 25, 2026
What we track on e.l.f. Beauty
ShopVision captures the public marketing we see from e.l.f. Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does e.l.f. Beauty use?
All channelsSocial is e.l.f. Beauty's most-used channel. Jump to a channel below, or read straight down.
e.l.f. Beauty homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
e.l.f. Beauty on paid media
289 capturedCadence
~9.8/ wk
Last 30 days
42
Top platform

e.l.f. Cosmetics
Sep 14, 2026 · Meta

Sep 11, 2026 · Meta

Serve Soft Glam 36 shades
Sep 10, 2026 · Meta

Soft Glam Foundation
Sep 8, 2026 · Meta

NEW from e.l.f.
Sep 3, 2026 · Meta

e.l.f. Cosmetics
Sep 1, 2026 · Meta

e.l.f. Cosmetics
Aug 31, 2026 · Meta

Glow Reviver Melting Tinted Lip Balm | e.l.f. Cosmetics
Aug 27, 2026 · Meta

e.l.f. Cosmetics
Aug 24, 2026 · Meta

Aug 20, 2026 · Meta

Aug 17, 2026 · Meta

Aug 7, 2026 · Meta
e.l.f. Beauty's competitive set
Benchmark on the same fieldse.l.f. Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
e.l.f. Beauty on social
427 capturedCadence
~39/ wk
Last 30 days
165
Top platform
Instagram
Your getting ready routine just got a 🆕 soundtrack 🎵💋 Our album ✨Mirror Mix✨ is here! Featuring e.l.f.ing amazing songs from 7 up & coming artists. 🙌 This album is all about bringing music and beauty together while empowering the voice of every eye, lip and face, including the next generation of artists! 🫶 Get to know your official beauty slaylist: 🎶 “Ya No Estoy” by @joaquina 🎶 “What Can’t I Do” by @flaujae 🎶 “Bésame” by @babynezza 🎶 “Look Don’t Touch” by @braskosongs 🎶 “Transitions” by @wheresmamii 🎶 “Girlhood is Forever” by @hellosistermusic 🎶 “Kiss” by @sadierosevan Streaming now on @spotify, @applemusic and @amazonmusic. 🎧 Comment “MIRROR MIX” for the link to listen! #MirrorMix #elfcosmetics
Sep 25, 2026 · Instagram
Navigating fertility, parenthood and postpartum is already hard enough. The last thing anyone should have to worry about is whether or not certain products are safe to use. That's the problem Sorette founder Lanning Ardente set out to solve by creating an independent seal of approval for products across every stage of the motherhood journey grounded in real science. In our latest Substack, Lanning shares why transparency sets a brand apart, how she balances rigorous science with approachability and why Well People was the right partner to be the first color cosmetics brand to earn the Sorette seal of approval. Check out the full conversation at the link below: ⬇️ https://lnkd.in/eP8dPa-P
Sep 24, 2026 · Linkedin
OLÁ, BRAZIL! 🇧🇷 You asked so we listened. e.l.f. is launching in Brazil on September 29, making us the first mass color cosmetics brand to ever hit Sephora Brazil. Turns out Brazil is one of the most requested regions for e.l.f. in the entire world. So we did our homework, leaned into what makes your beauty culture so uniquely yours and showed up ready to serve every eye, lip and face. No compromises, just good beauty for all. The stats don't lie: 72% of Brazilians say you'd never stop buying cosmetics. 85% say looking good means feeling confident and honestly? We e.l.f.ing get it. "We’re excited to bring the best of e.l.f. to every eye, lip and face without compromise," - Kory Marchisotto So mark your calendars for Tuesday, September 29, 2026 for the official launch in select Sephora Brazil stores + sephora.com.br. But first, go watch our campaign, we hope it gives "Absolute cinema!" 🎬 https://lnkd.in/eyf2pRjd
Sep 23, 2026 · Linkedin
Ten years ago today, we became a publicly traded company. A decade later, we're still here, still disrupting and still grateful for every single e.l.f. who's been part of this ride. To celebrate, we looked back on 10 things that helped shaped our story. Below are a few highlights: We took the path of most resistance. Two weeks before our IPO, we were approached with an offer to buy the company. We turned it down. We saw too much potential in what we could build for the long term. Of all consumer IPOs over the last decade, e.l.f. is in the 96th percentile for share price performance since IPO, up 470%. We made every employee an owner. Since going public, we've granted nearly $300 million in equity to employees outside our exec team. Check out the full piece on our Substack at the link below: 👇 https://lnkd.in/eYi_9dgF
Sep 22, 2026 · Linkedin
#GIVEAWAY: It’s e.l.f.ing giveaway time! ✨ @elfcosmetics and @theograceofficial by @nickyhilton are teaming up to give away the ultimate beauty + bling glow-up! 💄💎 One lucky winner will receive: ⭐️ @elfcosmetics Gift Card (Value of $100) ⭐️ @theograceofficial Gift Card (Value of $300) How to enter: ➡️ Follow @elfcosmetics + @theograceofficial ➡️ Like this post ➡️ Tag your bestie in the comments! 👯♀️ Giveaway starts NOW and ends September 28, 2026 at 11:59 PM PT. NO PURCH NEC. Open to 18+ in 50 US/DC. Winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: LINK IN BIO
Sep 21, 2026 · Instagram
The IDL Los Angeles Series just wrapped up, and we’re e.l.f.ing back at The Shrine with @elfcosmetics to find out who will be named the IDL 2026 Season Champion! 🏆💚✨
Sep 20, 2026 · Instagram
Get your new glow-to duo!✨🆕 Sheer You Glow Lip & Cheek Duo is available now on elfcosmetics.com, the e.l.f. app and exclusively online @amazon! 💕 Why you’ll love it: 💖 Pink blush tint + lip balm combo 💖 Tint cheeks and lips with sheer, lasting color 💖 Buttery formula with high-gloss shine 💖 Sheer pink shades made to match 💖 Includes Sheer For It Blush Tint in Pink Positive (sheer pink) and Glow Reviver Melting Lip Balm in Strawberry Shortcake (soft pink) Shop now for $14 on elfcosmetics.com. 💫 #SheerYouGlow #elfcosmetics
Sep 19, 2026 · Instagram
The e.l.f.ies stay serving 💅 Swipe to see looks that we loved from our community this week! ➡️ 💗 @adeolazainab_ 💗 @fionamoriina 💗 @__andreamua 💗 @brittanyykayy_ 💗 @facebyellee 💗 @katefert 💗 @ysabellesantos 💗 @jazspired 💗 @georgiajay__ 💗 @theashi.edit Want to be featured next week? Tag @elfcosmetics and #elfcosmetics in your looks for a chance! 🙌 #eyeslipsface #elfingamazing
Sep 18, 2026 · Instagram
the limited edition NEW Thirst Burst Lip BFFs Duo 💋 is the pair your lips have been waiting for #elfSKIN #liptreatment #thirstburst #lipscrub
Sep 17, 2026 · Tiktok
tag your shade twin 👯 #elfcosmetics #softglam #foundation #concealer #shadematch
Sep 16, 2026 · Tiktok
one for pumpkin season 🎃 one for peppermint season ❄️ both for your lips 💋 the NEW Glow Reviver Flavor Balm Lip Duo has arrived for a limited time #elfcosmetics #lippies #seasonal #limitedtime #lipduo
Sep 15, 2026 · Tiktok
Meet your perfect match with 36 shades of Soft Glam Satin Foundation!
Sep 14, 2026 · Pinterest