Does DXL offer Black Friday discounts?

Yes — on November 28, 2025, DXL ran Buy One Get One 75% Off.

How deep was DXL's Black Friday discount?

DXL's peak Black Friday 2025 discount was 75%. — 31 points deeper than the average among brands that discounted that day.

What promotional mechanic did DXL use for Black Friday?

DXL ran Black Friday 2025 as "Discount."

Was DXL's Black Friday discount sitewide or limited to select items?

DXL's Black Friday 2025 discount was on select items.

Is DXL's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did DXL use for Black Friday?

DXL's Black Friday 2025 offer was eligible on: online, app, in-store.

dxl.com ↗

BF2025

Full profile

All brands on Black Friday

What did DXL do on Black Friday?

On November 28, 2025, DXL ran up to 75% off on select items, via "Discount." Independently captured from dxl.com — not aggregator copy.

The offer on the day

DXL.COM

Homepage · captured Nov 30, 2025

Buy One Get One 75% Off

75%

Depth on the day

75%

▲ +21.5 pts · vs its active-promo avg

Vs discounters

+31 pts

▲ above avg · 44% among discounters

Headline offer: Buy One Get One 75% Off
Mechanic: Discount
Scope: Select
Where it ran: online, app, in-store
Eligible categories: Harbor Bay Items
Shipping: —

What ran on each channel

3 channels

What DXL ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

DXL homepage updates

DXL homepage updates capture

Captured Nov 30, 2025.

DXL on email

⏰ It’s The Final Countdown For Black Friday Deals!

Captured Nov 30, 2025.

DXL on social

Check out this #DXLCompliment for Jeremy! "Me and my husband went into the Natick store and Jeremy assisted us. We had the best shopping experience. He was so friendly and had so much knowledge. He is a great asset to your company!" https://bit.ly/43Xxciw

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

DXL's competitive set

Benchmark on the same fields

DXL’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

DXL

53%

100%

This page

King Sizekingsize.com

Open profile →

Westport Big & Tallwestportbigandtall.com

Diamond Vaultdiamondvault.jcpenney.com

Ralph Laurenralphlauren.com

Open profile →

Dillard'sdillards.com

Men's Wearhousemenswearhouse.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

DXL on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured DXL.

YearHeadline offerDepth

2025Buy One Get One 75% Off75%

What teams ask about Black Friday 2025

Answered from our data

Does DXL offer Black Friday discounts?: Yes — on November 28, 2025, DXL ran Buy One Get One 75% Off.
How deep was DXL's Black Friday discount?: DXL's peak Black Friday 2025 discount was 75%. — 31 points deeper than the average among brands that discounted that day.
What promotional mechanic did DXL use for Black Friday?: DXL ran Black Friday 2025 as "Discount."
Was DXL's Black Friday discount sitewide or limited to select items?: DXL's Black Friday 2025 discount was on select items.
Is DXL's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did DXL use for Black Friday?: DXL's Black Friday 2025 offer was eligible on: online, app, in-store.