DXL’s marketing, tracked daily.
The latest creative DXL puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on DXL
ShopVision captures the public marketing we see from DXL every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does DXL use?
All channelsPaid media is DXL's most-used channel. Jump to a channel below, or read straight down.
DXL homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
DXL on email
167 capturedCadence
~16/ wk
Last 30 days
67

Suiting Up Just Got Less Expensive.
Sep 25, 2026

NEW Society Of One: Built for Movement. Mistaken for Luxury.
Sep 24, 2026

Introducing The Newest Collection By True Nation.
Sep 23, 2026

1st Day Of Fall: More Layers. Less Pumpkin Spice.
Sep 22, 2026

Introducing The Newest, Most Comfortable Collection By True Nation.
Sep 21, 2026

Final Call For Our True Nation Buy 1, Get 1 50% Off Deal!
Sep 20, 2026

Fresh Drops. Deep Cuts. Up To 50% Off.
Sep 19, 2026

New Markdowns. Save Up To 50%. Happy(er) Friday!
Sep 18, 2026

BOGO 50% Off True Nation. Do The Math. Buy The Jeans.
Sep 17, 2026

Double Your Tees & Save! Get New Colors For Just 19.99 Each With 2+.
Sep 16, 2026

Size Change? Get 20% Off When You Bring In Your Old Clothes!
Sep 15, 2026

The Top 5 Pieces You Need For Fall.
Sep 14, 2026
DXL on paid media
400 capturedCadence
~52/ wk
Last 30 days
221
Top platform

New clothes, new fits.
Sep 9, 2026 · Meta

For a limited time only
Sep 8, 2026 · Meta

Premium Summer Shorts
Sep 4, 2026 · Meta

Premium Brands. Better Fit.
Sep 3, 2026 · Meta

These deals won't last
Sep 1, 2026 · Meta

Premium Brands. Better Fit.
Aug 30, 2026 · Meta

Official Fan Gear, Your Size
Aug 29, 2026 · Meta

Premium Summer Shorts
Aug 26, 2026 · Meta
Promotional history, record by record
236 records · latest 5 shown231 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
DXL's competitive set
Benchmark on the same fieldsDXL’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

DXL on social
64 capturedCadence
~4.7/ wk
Last 30 days
20
▲ 11%· vs prior 30d
Top platform
Facebook
Made right. Fits right. Feels right. Feels like you from day one. Introducing the new True Nation Broken-In Collection. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 24, 2026 · Facebook
Shift into fall...and layer up. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 18, 2026 · Instagram
Fall layers have entered the chat. Consider this your official welcome. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 16, 2026 · Instagram
Build your Fall look in 3 easy steps. Tee. Flannel. Vest. Done. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 15, 2026 · Facebook
Classic roots. Modern attitude. Denim made to wear your way. This is True Nation. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 11, 2026 · Facebook
Polo, perfected. Three go-to styles, fresh colors, and an easy fit for whatever’s on the agenda. Which one are you reaching for? #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 9, 2026 · Facebook
Oak Hill overcoat > your average outerwear. Isiah is proof. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 4, 2026 · Instagram
Cool, comfortable, and ready for wherever the night takes you. The Thermachill™ Polo keeps up from first round to last call. Shop now: https://brnw.ch/21x5oaK
Sep 2, 2026 · Facebook
Your denim just got cooler. Oak Hill ThermaChill™ Jeans combine classic style with moisture managing comfort and stretch that moves with you. Shop now: https://brnw.ch/21x5jVL
Aug 31, 2026 · Facebook
Regular season is almost here. Your wardrobe should be ready 🏈 #WearWhatYouWant #DXL #BigAndTall #XLStyle
Aug 28, 2026 · Instagram
The perfect tee exists. Oak Hill made it. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Aug 26, 2026 · Instagram
Levi's. True Nation. Lucky Brand. And the list goes on. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Aug 18, 2026 · Instagram