DXL’s marketing, tracked daily.
The latest creative DXL puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 10, 2026
Email
Up Your Tailgating Game By Sitting Down.
Sep 10, 2026

Paid media
MetaNew clothes, new fits.
Sep 9, 2026

Social
FacebookPolo, perfected. Three go-to styles, fresh colors, and an easy fit for whatever’s on the agenda. Which one are you reaching for? #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 9, 2026
What we track on DXL
ShopVision captures the public marketing we see from DXL every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does DXL use?
All channelsPaid media is DXL's most-used channel. Jump to a channel below, or read straight down.
DXL homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
DXL on email
167 capturedCadence
~13/ wk
Last 30 days
57

Up Your Tailgating Game By Sitting Down.
Sep 10, 2026

Your Butt Deserves Better.
Sep 9, 2026

Last Call Got A Little Longer! Up To 65% Off.
Sep 8, 2026

Last Chance To Get 24.99 Shorts!
Sep 7, 2026

Take Your Pants Off! Select Shorts Are Just 24.99!
Sep 6, 2026

$24.99 Select Shorts! The Shortcut To Making Summer Last!
Sep 5, 2026

Short Notice: $24.99 Select Shorts All Weekend!
Sep 4, 2026

Short Notice! 24.99 Select Styles!
Sep 3, 2026

We Just Dropped Our Shorts To 24.99!
Sep 2, 2026

Countdown To Kickoff. Still Time To Rep Your Team.
Sep 1, 2026

FINAL HRS! Buy 2, Get 1 Free Harbor Bay Styles!
Aug 30, 2026

Get $15 OFF The Items You’ve Been Eyeing
Aug 29, 2026
DXL on paid media
400 capturedCadence
~23/ wk
Last 30 days
99
Top platform

New clothes, new fits.
Sep 9, 2026 · Meta

For a limited time only
Sep 8, 2026 · Meta

Premium Summer Shorts
Sep 4, 2026 · Meta

Premium Brands. Better Fit.
Sep 3, 2026 · Meta

These deals won't last
Sep 1, 2026 · Meta

Premium Brands. Better Fit.
Aug 30, 2026 · Meta

Official Fan Gear, Your Size
Aug 29, 2026 · Meta

Premium Summer Shorts
Aug 26, 2026 · Meta

Premium Summer Shorts
Aug 24, 2026 · Meta

Aug 5, 2026 · Meta

Aug 4, 2026 · Meta
Promotional history, record by record
315 records · latest 5 shown310 more offers sit before Sep 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
DXL's competitive set
Benchmark on the same fieldsDXL’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
DXL on social
67 capturedCadence
~3.5/ wk
Last 30 days
15
▼ 42%· vs prior 30d
Top platform
Facebook
Polo, perfected. Three go-to styles, fresh colors, and an easy fit for whatever’s on the agenda. Which one are you reaching for? #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 9, 2026 · Facebook
Oak Hill overcoat > your average outerwear. Isiah is proof. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Sep 4, 2026 · Instagram
Cool, comfortable, and ready for wherever the night takes you. The Thermachill™ Polo keeps up from first round to last call. Shop now: https://brnw.ch/21x5oaK
Sep 2, 2026 · Facebook
Your denim just got cooler. Oak Hill ThermaChill™ Jeans combine classic style with moisture managing comfort and stretch that moves with you. Shop now: https://brnw.ch/21x5jVL
Aug 31, 2026 · Facebook
Regular season is almost here. Your wardrobe should be ready 🏈 #WearWhatYouWant #DXL #BigAndTall #XLStyle
Aug 28, 2026 · Instagram
The perfect tee exists. Oak Hill made it. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Aug 26, 2026 · Instagram
Levi's. True Nation. Lucky Brand. And the list goes on. #WearWhatYouWant #DXL #BigAndTall #XLStyle
Aug 18, 2026 · Instagram
The Power of Flowers! De'von from Seattle is all smiles in Harbor Bay.
Aug 14, 2026 · Facebook
Stretch feel. Sweatpant comfort. True Nation. Shop now: https://brnw.ch/21x4Qm0
Aug 11, 2026 · Facebook
Psycho Bunny 🔥 Harbor Bay 🔥🔥 Beryl 🔥🔥🔥
Aug 7, 2026 · Facebook
One stop. All occasions. Covered. ✅ #WearWhatYouWant #DXL #BigAndTall #XLStyle
Aug 5, 2026 · Instagram
August. October. January. Tommy Bahama. Always in a summer state of mind. Shop Tommy Bahama: https://brnw.ch/21x4DNg
Aug 3, 2026 · Facebook