What did Double do on Black Friday?
On November 28, 2025, Double ran up to 20% off on select collections, via "Discount." Independently captured from doublehboots.com — not aggregator copy.
The offer on the day
DOUBLEHBOOTS.COM
Homepage · captured Nov 30, 2025
20% off sitewide
20%
Depth on the day
Depth on the day
20%
▼ -21.6 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% off sitewide
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Double ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Double homepage updates
Double homepage updates capture
Captured Nov 30, 2025.
Double on email
The Sale Everyone’s Clicking — 20% Off Sitewide
Captured Nov 30, 2025.
Double on social
Built tough. Built comfortable. Built by you. 💙 This boot’s stacked — but so is the demand. Day one wiped out a chunk of sizes, so don’t sleep on yours. Use BF2025 for 20% off through 12/5 #blackfriday #thebluemesa #DoubleHBoots #BuiltByYou
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Double's competitive set
Benchmark on the same fieldsDouble’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Durango Bootsdurangoboots.com
Georgia Bootgeorgiaboot.com
Rios of Mercedesriosofmercedes.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Double on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Double.
What teams ask about Black Friday 2025
Answered from our data- Does Double offer Black Friday discounts?
- Yes — on November 28, 2025, Double ran 20% off sitewide.
- How deep was Double's Black Friday discount?
- Double's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Double use for Black Friday?
- Double ran Black Friday 2025 as "Discount."
- Was Double's Black Friday discount sitewide or limited to select items?
- Double's Black Friday 2025 discount was on select collections.
- Is Double's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Double use for Black Friday?
- Double's Black Friday 2025 offer was eligible on: online, in-store, app.