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DIFF Eyewear
diffeyewear.com ↗
BF2025
All brands on Black Friday

What did DIFF Eyewear do on Black Friday?

On November 28, 2025, DIFF Eyewear ran up to 70% off sitewide, via "Discount." Independently captured from diffeyewear.com — not aggregator copy.

The offer on the day

DIFFEYEWEAR.COM

Homepage · captured Nov 30, 2025

EXTRA 10% OFF (on top of 50-70% OFF sitewide)

70%

Depth on the day

Depth on the day

70%

▼ -2.8 pts · vs its active-promo avg

Vs discounters

+26 pts

▲ above avg · 44% among discounters

Headline offer
EXTRA 10% OFF (on top of 50-70% OFF sitewide)
Mechanic
Discount
Scope
Sitewide
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

3 channels

What DIFF Eyewear ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

DIFF Eyewear homepage updates

DIFF Eyewear homepage updates capture

Captured Nov 30, 2025.

DIFF Eyewear on email

50-70% Off ENDS Tonight 😱

Captured Nov 30, 2025.

DIFF Eyewear on social

Unwrap your surprise deal! Swipe through to see what you've scored.⁠ Then tap the link in bio to shop 50% off 🎁

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

DIFF Eyewear's competitive set

Benchmark on the same fields

DIFF Eyewear’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
DIFF EyewearDIFF Eyewear
73%
100%
5
This page
Blenders EyewearBlenders Eyewearblenderseyewear.com
95
Open profile →
Dime OpticsDime Opticsdimeoptics.com
90
SunskiSunskisunski.com
88
Warby ParkerWarby Parkerwarbyparker.com
88
Open profile →
MVMTMVMTmvmt.com
85
Open profile →
goodr sunglassesgoodr sunglassesgoodr.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

DIFF Eyewear on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured DIFF Eyewear.

YearHeadline offerDepth
2025EXTRA 10% OFF (on top of 50-70% OFF sitewide)70%

What teams ask about Black Friday 2025

Answered from our data
Does DIFF Eyewear offer Black Friday discounts?
Yes — on November 28, 2025, DIFF Eyewear ran EXTRA 10% OFF (on top of 50-70% OFF sitewide).
How deep was DIFF Eyewear's Black Friday discount?
DIFF Eyewear's peak Black Friday 2025 discount was 70%. — 26 points deeper than the average among brands that discounted that day.
What promotional mechanic did DIFF Eyewear use for Black Friday?
DIFF Eyewear ran Black Friday 2025 as "Discount."
Was DIFF Eyewear's Black Friday discount sitewide or limited to select items?
DIFF Eyewear's Black Friday 2025 discount was sitewide.
Is DIFF Eyewear's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did DIFF Eyewear use for Black Friday?
DIFF Eyewear's Black Friday 2025 offer was eligible on: online, in-store, app.