What did Dickies do on Black Friday?

Homepage · captured Nov 30, 2025

30% off on Gifts

30%

Depth on the day

Headline offer

30% off on Gifts

Mechanic

Sale: Select Products

Scope

Collection

Where it ran

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Eligible categories

Gifts

Shipping

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What Dickies ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Dickies homepage updates

Dickies homepage updates capture

Captured Nov 30, 2025.

Dickies on email

ENDING SOON: 30% Off Sitewide

Captured Nov 30, 2025.

Dickies on paid media

Black Friday Sale

Captured Nov 27, 2025.

Dickies on social

“I’ve come to value simplicity — owning fewer, well-made things I truly love and use, like these overalls I wear every day.” Danny Dooreck is a ceramicist running his studio and store in East Hollywood, Danny D's Mudshop. Having built the space with his own hands, the Mudshop is a place that honors craft. Danny’s days are spent at the shop—throwing, shaping, sketching and painting. Influenced by Americana, Danny’s style is as much visual as it is textural.

Captured Nov 29, 2025.

Dickies’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Dickies

24%

41%

5

This page

Carharttcarhartt.com

—

—

—

98

Open profile →

Red Kap®redkap.com

—

—

—

95

Open profile →

Cherokee Uniformscherokeeuniforms.com

—

—

—

90

Open profile →

Ben Davis Cobendavis.com

—

—

—

85

FIGSwearfigs.com

—

—

—

85

Open profile →

Bulwark® Protectionbulwark.com

—

—

—

78

The same single day measurement, every year we have captured Dickies.

Does Dickies offer Black Friday discounts?

Yes — on November 28, 2025, Dickies ran 30% off on Gifts.

How deep was Dickies's Black Friday discount?

Dickies's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.

What promotional mechanic did Dickies use for Black Friday?

Dickies ran Black Friday 2025 as "Sale: Select Products."

Was Dickies's Black Friday discount sitewide or limited to select items?

Dickies's Black Friday 2025 discount was on select collections.

Is Dickies's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Dickies use for Black Friday?

The channels Dickies's Black Friday offer ran on were not captured.