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Dickies
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BF2025
All brands on Black Friday

What did Dickies do on Black Friday?

On November 28, 2025, Dickies ran up to 30% off sitewide, via "Discount." Independently captured from dickies.com — not aggregator copy.

The offer on the day

DICKIES.COM

Homepage · captured Nov 30, 2025

Save 30% sitewide

30%

Depth on the day

Depth on the day

30%

▲ +8 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer
Save 30% sitewide
Mechanic
Discount
Scope
Sitewide
Where it ran
—
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Dickies ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Dickies homepage updates

Dickies homepage updates capture

Captured Nov 30, 2025.

Dickies on email

ENDING SOON: 30% Off Sitewide

Captured Nov 30, 2025.

Dickies on paid media

Black Friday Sale

Captured Nov 27, 2025.

Dickies on social

“I’ve come to value simplicity — owning fewer, well-made things I truly love and use, like these overalls I wear every day.” Danny Dooreck is a ceramicist running his studio and store in East Hollywood, Danny D's Mudshop. Having built the space with his own hands, the Mudshop is a place that honors craft. Danny’s days are spent at the shop—throwing, shaping, sketching and painting. Influenced by Americana, Danny’s style is as much visual as it is textural.

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Dickies's competitive set

Benchmark on the same fields

Dickies’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
DickiesDickies
22%
70%
4
This page
CarharttCarharttcarhartt.com
98
Open profile →
Red Kap®Red Kap®redkap.com
95
Open profile →
Cherokee UniformsCherokee Uniformscherokeeuniforms.com
90
Open profile →
Ben Davis CoBen Davis Cobendavis.com
85
FIGSFIGSwearfigs.com
85
Open profile →
Bulwark® ProtectionBulwark® Protectionbulwark.com
78

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Dickies on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Dickies.

YearHeadline offerDepth
2025Save 30% sitewide30%

What teams ask about Black Friday 2025

Answered from our data
Does Dickies offer Black Friday discounts?
Yes — on November 28, 2025, Dickies ran Save 30% sitewide.
How deep was Dickies's Black Friday discount?
Dickies's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did Dickies use for Black Friday?
Dickies ran Black Friday 2025 as "Discount."
Was Dickies's Black Friday discount sitewide or limited to select items?
Dickies's Black Friday 2025 discount was sitewide.
Is Dickies's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Dickies use for Black Friday?
The channels Dickies's Black Friday offer ran on were not captured.