What did DevaCurl do on Black Friday?
On November 28, 2025, DevaCurl ran up to 15% off sitewide, via "Discount." Independently captured from devacurl.com — not aggregator copy.
The offer on the day
DEVACURL.COM
Homepage · captured Nov 30, 2025
15%
15%
Depth on the day
Depth on the day
15%
▲ +0.9 pts · vs its active-promo avg
Vs discounters
-29 pts
▼ below avg · 44% among discounters
- Headline offer
- 15%
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
2 channelsWhat DevaCurl ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
DevaCurl homepage updates
DevaCurl homepage updates capture
Captured Nov 30, 2025.
DevaCurl on email
💥 Cyber Monday Sale is ON!💥
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
DevaCurl's competitive set
Benchmark on the same fieldsDevaCurl’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Ouidadouidad.com
Briogeobriogeohair.com
Innersense Organic Beautyinnersensebeauty.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
DevaCurl on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured DevaCurl.
What teams ask about Black Friday 2025
Answered from our data- Does DevaCurl offer Black Friday discounts?
- Yes — on November 28, 2025, DevaCurl ran 15%.
- How deep was DevaCurl's Black Friday discount?
- DevaCurl's peak Black Friday 2025 discount was 15%. — 29 points shallower than the average among brands that discounted that day.
- What promotional mechanic did DevaCurl use for Black Friday?
- DevaCurl ran Black Friday 2025 as "Discount."
- Was DevaCurl's Black Friday discount sitewide or limited to select items?
- DevaCurl's Black Friday 2025 discount was sitewide.
- Is DevaCurl's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did DevaCurl use for Black Friday?
- DevaCurl's Black Friday 2025 offer was eligible on: online, app, in-store.