DevaCurl’s marketing, tracked daily.
The latest creative DevaCurl puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 11, 2026
Email
⏰ Final Hours: 20% OFF Ends Tonight!
Sep 7, 2026

Social
InstagramWe are deeply saddened by the passing of Dominique LyVar @kingdomofcurls_, a cherished member of the DevaCurl community for over a decade. As an original Devachan Salon stylist, Dominique helped shape the curl industry through his artistry, passion, and dedication to helping others embrace their natural texture. His talent, warmth, and impact touched countless clients, stylists, and members of the industry. We honor his legacy and the lasting mark he made on the curl world. He will be deeply missed and fondly remembered. 🖤💚🤍
Sep 10, 2026
What we track on DevaCurl
ShopVision captures the public marketing we see from DevaCurl every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 11, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does DevaCurl use?
All channelsPaid media is DevaCurl's most-used channel. Jump to a channel below, or read straight down.
DevaCurl homepage updates
175 capturedCadence
~14/ wk
Last 30 days
59
▼ 2%· vs prior 30d
DevaCurl on email
24 capturedCadence
~1.6/ wk
Last 30 days
7
▼ 12%· vs prior 30d

⏰ Final Hours: 20% OFF Ends Tonight!
Sep 7, 2026

Ends Soon: 20% OFF Jumbos
Sep 6, 2026

More Curls, More Care, 20% OFF Jumbos
Sep 2, 2026

Your Welcome Gift: 10% OFF 🎁
Sep 1, 2026

Curls Feeling the Summer Heat? Try This.
Aug 27, 2026

🚨 FINAL HOURS: BOGO 50% OFF Stylers 🚨
Aug 16, 2026

Buy One Styler, Get One 50% OFF 🤗
Aug 13, 2026

Meet Your Shower Soulmates 🚿
Aug 6, 2026

Join. Shop. Earn.
Aug 4, 2026

Your Welcome Gift: 10% OFF 🎁
Aug 1, 2026

SUN, HEAT + SEA? START HERE.
Jul 31, 2026

Curls Feeling Dry? Try This.
Jul 28, 2026
DevaCurl on paid media
196 capturedCadence
~13/ wk
Last 30 days
57
▼ 10%· vs prior 30d
Top platform
Promotional history, record by record
274 records · latest 5 shown269 more offers sit before Sep 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
DevaCurl's competitive set
Benchmark on the same fieldsDevaCurl’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
DevaCurl on social
48 capturedCadence
~6.5/ wk
Last 30 days
28
▲ 40%· vs prior 30d
Top platform
Instagram
We are deeply saddened by the passing of Dominique LyVar @kingdomofcurls_, a cherished member of the DevaCurl community for over a decade. As an original Devachan Salon stylist, Dominique helped shape the curl industry through his artistry, passion, and dedication to helping others embrace their natural texture. His talent, warmth, and impact touched countless clients, stylists, and members of the industry. We honor his legacy and the lasting mark he made on the curl world. He will be deeply missed and fondly remembered. 🖤💚🤍
Sep 10, 2026 · Instagram
A win for textured hair 👏 Congratulations to New York for making textured hair education a required part of the cosmetology curriculum. 🎉 We're proud that DevaCurl, through the Texture Education Collective, helped advocate for this important step forward. Hear our educators share why this moment hits close to home and why representation in hair education matters. 🖤 #DevaCurl #TextureEducation #TexturedHair #CurlyHair #CoilyHair
Sep 9, 2026 · Instagram
🚨Consider this your sign to stock up! 👀 Today ONLY, shop 50% off the entire DevaCurl lineup at @ultabeauty. Your wash day favorites, stylers, and more .. all HALF off! 🛒🖤〰️ Tag us in your haul, we want to see what made it out the cart! ✨
Sep 7, 2026 · Instagram
Good curl days call for a little restock. Your favorites, your routine, your curls - all at 50% off at Ulta Beauty on 9/7 only for 21 Days of Beauty. Consider this your sign to stock up. #ultabeauty #ulta21dob #devacurlpartner
Sep 6, 2026 · Instagram
This is how our September is looking! ☀️🌀 Class is in session with some Curl 101 knowledge coming your way, we’re gearing up for the shift from summer to fall, and there may be a little curl curiosity ahead. 👀 What are you most excited for in September? 🖤 #DevaCurl #curlyhair #coilyhair #wavyhair
Sep 1, 2026 · Facebook
Monday Curly Check-In! What’s your go-to routine? Vote below! 🎥: Cierrah Kierbow, B.S.
Aug 31, 2026 · Facebook
How do people across the curl spectrum deal with frizz? From coily to straight, real people from all hair types explain their relationship to frizz and the many ways they tame it or let it run wild. Whether you have coily, curly, wavy or straight hair, you are no stranger to frizz. It can be a great source of volume or a killer of curl definition depending on how you relate to it. Real people show their simple, easy to use techniques for how they fight frizz at home. What’s your relationship to frizz? Do you embrace it or do you try to keep it under control? Let us know in the comments. CHAPTERS: 0:00 Intro 00:12 Coily 00:52 Curly 1:36 Wavy 2:33 Straight 3:54 Outro PRODUCTS: DevaCurl Mist of Wonders Leave-In: https://www.devacurl.com/us/products/conditioners/mist-of-wonders-leave-in DevaCurl Frizz-Fighting Volumizing Foam: https://www.devacurl.com/us/products/stylers/frizz-fighting-volumizing-foam DevaCurl Styling Cream: https://www.devacurl.com/us/products/stylers/styling-cream DevaCurl Flexible Hold Spray: https://www.devacurl.com/us/products/stylers/flexible-hold-hairspray Shop more from DevaCurl: https://www.devacurl.com/us #DevaCurl #Frizz #FightFrizz #CurlSpectrum #CoilyHair #CurlyHair #WavyHair #StraightHair
Aug 28, 2026 · Youtube
Serving curls ✨THE BTC SHOW✨ 😍✨
Aug 27, 2026 · Facebook
🍴Tonight’s special: hydrated, defined curls with hold on the side. 🤌➰
Aug 21, 2026 · Facebook
Your wash day called .. it wants a +1 🤭✨ Mix, match, and stock up on DevaCurl cleansers + conditioners, for 2 for $28 at Ulta Beauty 🖤〰️
Aug 19, 2026 · Facebook
Curly hair routine that becomes a ME time! 💆♀️✨〰️
Aug 18, 2026 · Pinterest
DevaCurl is coming to @thebtcshow 🪮✂️ Join us August 22-25 in Fort Lauderdale for live model demos, curl education, cutting techniques, styling secrets, and all things curls. ✨ Swipe through to see who’s hitting the stage and start planning your schedule! 🖤🗓️〰️ #DevaCurl #BTCShow #BehindTheChair #CurlSpecialist #HairShow
Aug 17, 2026 · Instagram